Rascasse Audience Intelligence

Rate of return Audience in Brazil

A data profile of the people who buy, follow and care about Rate of return in Brazil — modelled from more than twelve digital signal sources. Rate of return has an estimated audience of 3,390,586 people in Brazil.

#1325among Topic in Brazil#264in Business & Career

Rate of return has an estimated audience of 3,390,586 people in Brazil. 45.4% are female, 54.6% are male, average age 36.1. Top brand affinities: Mobile banking, True Detective, Online banking, Retail banking, Mobile payment.

Top brand affinities include Mobile banking, True Detective, Online banking, with strongest over-indexing on Mobile banking (5.65× the country average).

Demographically, the Rate of return audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Travelling.

The typical Rate of return fan in Brazil is balanced, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Mobile banking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Rate of return profile in Brazil.

Audience size
3.4M
in Brazil
Gender
45.4%♀
54.6% male
Age
36.1
average years
Country rank
#1999
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rate of return fans

45.4% are female, 54.6% are male, average age 36.1.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Rate of return audience in Brazil
MetricValue
Female45.4%
Male54.6%
Average age36.1
Estimated audience size3,390,586
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Rate of return audience in Brazil
Age bracketShare%
16-1918%
20-2930%
30-3926%
40-4918%
50+10%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Rate of return audience comes from Brazil.

Worldwide audience distribution share by country for Rate of return
CountryShare
United States32.0%
Brazil12.8%
Italy10.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rate of return audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rate of return audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career5.65×
02Retail bankingBusiness & Career3.52×
03Mobile paymentBusiness & Career3.52×
04Debit cardBusiness & Career3.36×
05Western UnionBusiness & Career3.20×
06True DetectiveMovies & TV2.95×
07Online bankingBusiness & Career2.93×
08Mortgage loansBusiness & Career2.79×
09Life insuranceBusiness & Career2.44×
10Investment managementBusiness & Career2.08×
11Eye shadowBeauty & Wellness1.88×
12Spanish languagePolitics & Society1.85×
13ManicureBeauty & Wellness1.82×
14Real propertyHome & Garden1.70×
15InsuranceBusiness & Career1.66×
16Home improvementHome & Garden1.64×
17Air travelTravel & Leisure1.62×
18Organic farmingFood & Beverages1.58×
19GrillingFood & Beverages1.55×
20SustainabilityPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rate of return audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rate of return audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.33×
TravellingTHRILL2.06×
Need for SecurityCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rate of return audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.56×
CreativityOPEN0.80×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Rate of return. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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