Rascasse Audience Intelligence

Remitly Target Market in United States

A data profile of the people who buy, follow and care about Remitly in United States — modelled from more than twelve digital signal sources. Remitly has an estimated audience of 4,086,464 people in United States.

#814among Brand in United States#709in Business & Career

The average Remitly fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Money transmitter, Eurostar, MoneyGram, with strongest over-indexing on Money transmitter (1489.53× the country average).

Demographically, the Remitly audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Remitly fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Money transmitter.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Remitly profile in United States.

Audience size
4.1M
in United States
Gender
39.3%♀
60.7% male
Age
34.7
average years
Country rank
#7917
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Remitly

39.3% are female, 60.7% are male, average age 34.7.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Remitly audience in United States
MetricValue
Female39.3%
Male60.7%
Average age34.7
Estimated audience size4,086,464
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Remitly audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Remitly audience comes from United States.

Worldwide audience distribution share by country for Remitly
CountryShare
United States33.6%
United Kingdom9.5%
Canada8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Remitly audience in United States is strongest.

Fig. 05

Top regions by affinity

Remitly customers by region in United States
#RegionReachAffinity×
01New Jersey~200K1.76×
02Washington~100K1.74×
03California~700K1.73×
04Texas~600K1.66×
05Alaska~10K1.55×
06Nevada~60K1.48×
07Florida~400K1.45×
08New York~300K1.40×
09Arizona~100K1.33×
10Illinois~200K1.31×
11Maryland~90K1.31×
12Georgia~200K1.26×
13Virginia~100K1.26×
14Hawaii~20K1.20×
15Massachusetts~90K1.16×
16Connecticut~40K1.13×
17North Carolina~100K1.11×
18New Mexico~20K1.08×
19Washington, District of Columbia~10K1.07×
20Colorado~60K1.00×
21Kansas~30K0.98×
22Delaware~10K0.95×
23Minnesota~50K0.91×
24Utah~30K0.90×
25Indiana~60K0.89×
26South Carolina~50K0.89×
27North Dakota~7K0.89×
28Oregon~40K0.88×
29Rhode Island~10K0.88×
30Tennessee~70K0.86×
31Pennsylvania~100K0.84×
32Oklahoma~40K0.84×
33Nebraska~20K0.82×
34South Dakota~7K0.81×
35Arkansas~30K0.80×
36Idaho~20K0.77×
37Ohio~90K0.75×
38New Hampshire~10K0.75×
39Missouri~50K0.74×
40Michigan~70K0.73×
41Alabama~40K0.72×
42Louisiana~40K0.72×
43Iowa~20K0.72×
44Vermont~5K0.72×
45Wisconsin~40K0.71×
46Kentucky~30K0.70×
47Montana~8K0.70×
48Maine~9K0.67×
49Mississippi~20K0.61×
50West Virginia~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Remitly, United States
0.52×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Remitly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Remitly audience
#·InterestCategoryAffinity×
01Money transmitterBusiness & Career1489.53×
02Sharp AquosTechnology & Electronics153.11×
03EurostarCars & Mobility143.33×
04Farmers' AlmanacLiterature44.61×
05TransferWiseBusiness & Career37.58×
06MoneyGramBusiness & Career31.75×
07Bordeaux wineFood & Beverages22.39×
08RemittanceBusiness & Career18.02×
09Al JazeeraMovies & TV16.25×
10Liga MXSports5.10×
11Western UnionBusiness & Career4.53×
12Online bankingBusiness & Career4.41×
13NASDAQBusiness & Career3.64×
14Vehicle insuranceCars & Mobility3.35×
15FedExBusiness & Career3.17×
16Mortgage loansBusiness & Career2.93×
17T-MobileTechnology & Electronics2.61×
18The UPS StoreShopping2.61×
19Indeed.comBusiness & Career2.22×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Remitly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Remitly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Quality AwarenessPREMIUM1.87×
Need for SecurityCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Remitly audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
CreativityOPEN0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Remitly's target market in United States?

Remitly's target market in United States covers an estimated 4,086,464 people, concentrated in California and Texas.

02

What is the gender split and age of Remitly customers?

39.3% of the Remitly audience are female, 60.7% are male, with an average age of 34.7 years.

03

Which brands do Remitly fans like most?

Remitly fans show strongest brand affinity for Money transmitter (1489.53×), Eurostar (143.33×), and MoneyGram (31.75×) over the country average.

04

Where do Remitly fans live in United States?

Remitly fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Remitly fans also like?

Beyond Remitly itself, the audience over-indexes on Eurostar (143.33×), MoneyGram (31.75×), Farmers' Almanac (44.61×), and Sharp Aquos (153.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Remitly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Remitly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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