Remitly Audience in United States

Remitly logo

Remitly has an estimated audience of 3,974,213 people in United States. 40.5% are female, 59.5% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Fantozzi (film), Mount Kilimanjaro, Lulu 黃路梓茵, Fat Albert (film), Progressive rock.

The average Remitly fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fantozzi (film), Mount Kilimanjaro, Lulu 黃路梓茵, with strongest over-indexing on Fantozzi (film) (1472.09× the country average). Demographically, the Remitly audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Remitly fans

Demographic split for Remitly audience in United States
MetricValue
Female40.5%
Male59.5%
Average age35.9
Estimated audience size3,974,213

Audience persona

The typical Remitly fan in United States is more male, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Fantozzi (film).

Top regions in United States

Top regions ranked by reach for Remitly in United States
RegionReachAffinity
California813,2911.86×
Texas588,4671.72×
Florida364,0281.35×
New York329,6101.48×
Illinois176,6621.33×
New Jersey170,3651.69×
Georgia153,3031.25×
Washington143,8901.8×
Virginia131,1991.36×
North Carolina124,1791.04×
Pennsylvania115,2820.86×
Arizona107,0181.32×
Massachusetts106,3231.36×
Ohio90,1500.74×
Maryland90,1171.32×
Michigan80,5860.78×
Tennessee67,0870.84×
Colorado64,8181.03×
Nevada60,9741.59×
Indiana60,4830.83×
South Carolina49,8420.83×
Minnesota48,6490.85×
Missouri47,8870.75×
Connecticut43,1151.08×
Wisconsin43,1150.72×
Oregon42,2690.93×
Alabama38,6830.7×
Louisiana37,0540.72×
Oklahoma36,2070.82×
Utah32,1690.9×
Kentucky31,3030.63×
Kansas30,1230.96×
Arkansas25,4530.78×
Iowa23,1500.71×
Hawaii22,7621.33×
New Mexico19,8471×
Mississippi18,6670.57×
Nebraska15,9030.8×
Washington, District of Columbia14,6271.22×
Idaho13,2380.66×
Alaska11,3611.34×
New Hampshire10,8670.69×
Rhode Island10,6070.84×
Delaware9,8050.89×
Maine9,2230.65×
West Virginia8,3500.45×
Montana7,4620.68×
South Dakota7,0780.77×
North Dakota6,7810.83×
Vermont4,3470.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Remitly audience
BrandAffinityCategory
Fantozzi (film)1472.09×Movies & TV
Mount Kilimanjaro185.07×Travel & Leisure
Lulu 黃路梓茵10.36×Movies & TV
Fat Albert (film)20.66×Movies & TV
Progressive rock3.51×Music & Radio
Nuts (film)9.68×Movies & TV
Queens College, City University of New York9.86×Business & Career
Nationality2.64×Politics & Society
Lahaina, Hawaii18.41×Travel & Leisure
Barclays Center12.01×Sports
Nebraska Cornhuskers football2.89×Sports
Kendra Scott2.34×Fashion & Accessoires
UK garage4.16×Music & Radio
Regional styles of Mexican music2.14×Music & Radio
JDSU2.08×Business & Career
Solitaire Journey21.47×Games
Jesse Plemons2.13×Movies & TV
Nurse education1.94×Kids & Family
Historic site2.44×Arts & Culture
Laneige2.98×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Remitly audience
TraitClusterScore
Quality AwarenessPREMIUM1.56
Need for SecurityCONSERVATISM1.41
Career OrientationPOWER1.4
Risk AppetiteTHRILL1.37
TravellingTHRILL1.36
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Remitly
CountryShare
United States35.5%
United Kingdom9.6%
Canada8.5%

See Remitly audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Remitly have in United States?

Remitly has an estimated audience of 3,974,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Remitly fans?

40.5% of Remitly fans are female, 59.5% are male, with an average age of 35.9 years.

Which brands do Remitly fans like most?

Remitly fans show strongest brand affinity for Fantozzi (film) (1472.09×), Mount Kilimanjaro (185.07×), and Lulu 黃路梓茵 (10.36×) over the country average.

Where do Remitly fans live in United States?

Remitly fans in United States are most concentrated in California (reach 813,291), Texas (reach 588,467), and Florida (reach 364,028). These three regions account for the largest share of the active audience.

What other brands do Remitly fans also like?

Beyond Remitly itself, the audience over-indexes on Mount Kilimanjaro (185.07×), Lulu 黃路梓茵 (10.36×), Fat Albert (film) (20.66×), and Progressive rock (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Remitly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.