MoneyGram Audience in United States

MoneyGram logo

MoneyGram has an estimated audience of 4,164,132 people in United States. 40.6% are female, 59.4% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Cash App, Remitly, Western Union, FC Bayern Munich, Inter Milan.

The average MoneyGram fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cash App, Remitly, Western Union, with strongest over-indexing on Cash App (18.63× the country average). Demographically, the MoneyGram audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of MoneyGram fans

Demographic split for MoneyGram audience in United States
MetricValue
Female40.6%
Male59.4%
Average age36.0
Estimated audience size4,164,132

Audience persona

The typical MoneyGram fan in United States is more male, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Cash App.

Top regions in United States

Top regions ranked by reach for MoneyGram in United States
RegionReachAffinity
California826,4161.8×
Texas606,7001.69×
New York447,6851.92×
Florida414,6631.47×
Georgia175,5591.37×
New Jersey157,1411.48×
Illinois149,0421.07×
Pennsylvania136,8280.98×
North Carolina130,6161.04×
Virginia130,5301.29×
Maryland122,6541.71×
Ohio102,9590.8×
Massachusetts99,5071.21×
Michigan87,0630.8×
Arizona81,3000.96×
Washington79,4100.95×
Tennessee74,9440.9×
Minnesota73,7591.24×
Indiana65,0330.85×
Louisiana60,7791.13×
Colorado60,6190.92×
South Carolina60,0130.96×
Nevada59,1531.47×
Connecticut55,9171.34×
Missouri52,6860.78×
Wisconsin45,1150.72×
Alabama43,9350.76×
Oklahoma41,4830.9×
Kentucky39,3040.75×
Oregon37,9010.79×
Arkansas29,7720.87×
Mississippi27,4320.8×
Kansas26,7980.82×
Utah26,3340.71×
Iowa25,2250.74×
New Mexico19,2580.92×
Hawaii19,0061.06×
Washington, District of Columbia17,6971.41×
Nebraska15,4870.74×
Rhode Island12,4670.94×
New Hampshire10,8530.66×
West Virginia10,8460.56×
Maine10,7850.72×
Delaware10,7460.94×
Alaska10,2131.15×
Idaho10,1630.49×
North Dakota8,5050.99×
South Dakota6,5380.68×
Montana6,1450.53×
Vermont4,5310.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MoneyGram audience
BrandAffinityCategory
Cash App18.63×Business & Career
Remitly31.75×Business & Career
Western Union13.11×Business & Career
FC Bayern Munich10.65×Sports
Inter Milan18.1×Sports
Sporting Clube de Portugal64.16×Sports
Contactless payment18.3×Business & Career
Atalanta B.C.54.42×Sports
Bundesliga13.28×Sports
Handball12.97×Sports
Norwich City F.C.43.31×Sports
Manchester City F.C.8.15×Sports
Serie A10.02×Sports
FedEx4.4×Business & Career
Chelsea F.C.8.87×Sports
CEVA Logistics51.41×Business & Career
Malmö FF57.57×Sports
United States Postal Service3.25×Business & Career
Sevilla FC25.03×Sports
Americas3.49×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MoneyGram audience
TraitClusterScore
Quality AwarenessPREMIUM1.81
TravellingTHRILL1.65
Urban LifestyleOPEN1.53
Career OrientationPOWER1.46
LGBTQ+ IdentityOPEN1.41
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for MoneyGram
CountryShare
United States21.0%
France6.7%
Germany6.4%

See MoneyGram audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does MoneyGram have in United States?

MoneyGram has an estimated audience of 4,164,132 people in United States, concentrated in California and Texas.

What is the gender split and age of MoneyGram fans?

40.6% of MoneyGram fans are female, 59.4% are male, with an average age of 36.0 years.

Which brands do MoneyGram fans like most?

MoneyGram fans show strongest brand affinity for Cash App (18.63×), Remitly (31.75×), and Western Union (13.11×) over the country average.

Where do MoneyGram fans live in United States?

MoneyGram fans in United States are most concentrated in California (reach 826,416), Texas (reach 606,700), and New York (reach 447,685). These three regions account for the largest share of the active audience.

What other brands do MoneyGram fans also like?

Beyond MoneyGram itself, the audience over-indexes on Remitly (31.75×), Western Union (13.11×), FC Bayern Munich (10.65×), and Inter Milan (18.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MoneyGram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.