Rascasse Audience Intelligence

MoneyGram Target Market in United States

A data profile of the people who buy, follow and care about MoneyGram in United States — modelled from more than twelve digital signal sources. MoneyGram has an estimated audience of 4,251,457 people in United States.

#783among Brand in United States#686in Business & Career

The average MoneyGram fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cash App, Remitly, Western Union, with strongest over-indexing on Cash App (18.63× the country average).

Demographically, the MoneyGram audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MoneyGram fan in United States is more male, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Cash App.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MoneyGram profile in United States.

Audience size
4.3M
in United States
Gender
40.6%♀
59.4% male
Age
36.0
average years
Country rank
#7640
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MoneyGram

40.6% are female, 59.4% are male, average age 36.0.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for MoneyGram audience in United States
MetricValue
Female40.6%
Male59.4%
Average age36.0
Estimated audience size4,251,457
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the MoneyGram audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

20.6%

of the worldwide MoneyGram audience comes from United States.

Worldwide audience distribution share by country for MoneyGram
CountryShare
United States20.6%
Germany6.3%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MoneyGram audience in United States is strongest.

Fig. 05

Top regions by affinity

MoneyGram customers by region in United States
#RegionReachAffinity×
01New York~500K2.08×
02California~800K1.81×
03Texas~600K1.68×
04Nevada~70K1.63×
05Maryland~100K1.62×
06New Jersey~200K1.60×
07Florida~400K1.48×
08Georgia~200K1.37×
09Connecticut~60K1.36×
10Washington, District of Columbia~20K1.35×
11Virginia~100K1.19×
12Massachusetts~100K1.18×
13Minnesota~70K1.16×
14Louisiana~60K1.13×
15Hawaii~20K1.08×
16Arizona~90K1.05×
17Illinois~100K1.04×
18Rhode Island~10K1.04×
19Alaska~9K1.03×
20North Dakota~9K1.01×
21Pennsylvania~100K1.00×
22South Carolina~60K0.97×
23New Mexico~20K0.96×
24North Carolina~100K0.95×
25Arkansas~30K0.95×
26Delaware~10K0.94×
27Michigan~100K0.92×
28Colorado~60K0.91×
29Tennessee~80K0.90×
30Washington~70K0.90×
31Indiana~70K0.90×
32Oklahoma~40K0.89×
33Kansas~30K0.88×
34Ohio~100K0.85×
35Alabama~50K0.84×
36Missouri~60K0.82×
37Mississippi~30K0.79×
38Oregon~40K0.77×
39Utah~30K0.73×
40Kentucky~40K0.72×
41Iowa~20K0.72×
42Nebraska~10K0.72×
43Wisconsin~40K0.69×
44South Dakota~6K0.67×
45Maine~10K0.65×
46New Hampshire~10K0.64×
47Vermont~5K0.62×
48West Virginia~10K0.58×
49Montana~6K0.54×
50Idaho~10K0.51×
Fig. 06

Affinity by region

Affinity by region — MoneyGram, United States
0.51×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MoneyGram audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MoneyGram audience
#·InterestCategoryAffinity×
01Sporting Clube de PortugalSports64.16×
02Atalanta B.C.Sports54.42×
03CEVA LogisticsBusiness & Career51.41×
04Norwich City F.C.Sports43.31×
05RemitlyBusiness & Career31.75×
06Sevilla FCSports25.03×
07Cash AppBusiness & Career18.63×
08Contactless paymentBusiness & Career18.30×
09Inter MilanSports18.10×
10BundesligaSports13.28×
11Western UnionBusiness & Career13.11×
12HandballSports12.97×
13FC Bayern MunichSports10.65×
14Serie ASports10.02×
15Chelsea F.C.Sports8.87×
16Manchester City F.C.Sports8.15×
17City BankBusiness & Career7.78×
18FedExBusiness & Career4.40×
19FIFA World Cup 2026Sports3.37×
20United States Postal ServiceBusiness & Career3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MoneyGram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MoneyGram audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
Luxury OrientationPREMIUM1.16×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MoneyGram audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
ExtroversionTHRILL0.71×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MoneyGram's target market in United States?

MoneyGram's target market in United States covers an estimated 4,251,457 people, concentrated in California and Texas.

02

What is the gender split and age of MoneyGram customers?

40.6% of the MoneyGram audience are female, 59.4% are male, with an average age of 36.0 years.

03

Which brands do MoneyGram fans like most?

MoneyGram fans show strongest brand affinity for Cash App (18.63×), Remitly (31.75×), and Western Union (13.11×) over the country average.

04

Where do MoneyGram fans live in United States?

MoneyGram fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do MoneyGram fans also like?

Beyond MoneyGram itself, the audience over-indexes on Remitly (31.75×), Western Union (13.11×), FIFA World Cup 2026 (3.37×), and Inter Milan (18.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See MoneyGram audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MoneyGram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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