Cash App Audience in United States

Cash App logo

Cash App has an estimated audience of 15,911,875 people in United States. 51.6% are female, 48.4% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Goop, Fantozzi (film), Governor of Michigan, Kendra Scott.

The average Cash App fan in United States is 42.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Goop, Fantozzi (film), with strongest over-indexing on Nationality (4.48× the country average). Demographically, the Cash App audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Cash App fans

Demographic split for Cash App audience in United States
MetricValue
Female51.6%
Male48.4%
Average age42.7
Estimated audience size15,911,875

Audience persona

The typical Cash App fan in United States is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Cash App in United States
RegionReachAffinity
Texas1,738,8271.27×
California1,168,2110.67×
Florida1,166,8191.08×
Georgia790,6821.61×
New York684,5080.77×
North Carolina663,6281.39×
Ohio540,6851.1×
Pennsylvania504,1580.94×
Illinois457,2370.86×
Tennessee432,6731.36×
Michigan424,6561.02×
Louisiana405,7061.98×
Alabama402,3321.81×
Virginia382,9740.99×
South Carolina357,2031.49×
Missouri326,0441.27×
Mississippi310,6612.37×
Indiana308,2261.06×
Maryland297,1331.09×
Oklahoma283,1821.6×
Kentucky269,9821.35×
Arizona263,9870.81×
New Jersey259,1640.64×
Arkansas239,7771.83×
Washington236,6280.74×
Massachusetts188,9890.6×
Colorado183,9710.73×
Wisconsin177,3010.74×
Minnesota168,6620.74×
Nevada145,7590.95×
Oregon141,7110.78×
Kansas133,4151.06×
Connecticut114,5450.72×
Iowa102,0090.78×
West Virginia98,1751.32×
New Mexico88,9251.11×
Utah66,2040.46×
Nebraska63,5680.8×
Washington, District of Columbia47,3400.99×
Hawaii45,6100.67×
Idaho43,1980.54×
Delaware38,7400.88×
Maine36,5440.64×
Rhode Island31,2610.62×
Alaska31,0190.91×
South Dakota30,6540.83×
New Hampshire30,1760.48×
Montana27,9330.63×
North Dakota25,1290.77×
Wyoming14,9370.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cash App audience
BrandAffinityCategory
Nationality4.48×Politics & Society
Goop8.06×Internet & Social Media
Fantozzi (film)124.02×Movies & TV
Governor of Michigan10.57×Politics & Society
Kendra Scott4.02×Fashion & Accessoires
Pro-Ject5.25×Music & Radio
Vocal harmony5.46×Music & Radio
Grinch4.43×Movies & TV
Wok7.07×Food & Beverages
Elsword17.05×Games
Lahaina, Hawaii18.36×Travel & Leisure
Google Home6.22×Technology & Electronics
Natural rubber1.92×Cars & Mobility
Hibachi7.26×Food & Beverages
Hipster8.26×Politics & Society
headspace7.98×Health
Grace Slick7.44×Music & Radio
Cherish (group)9.21×Music & Radio
Cam Ward3.11×Sports
Israel1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cash App audience
TraitClusterScore
Quality AwarenessPREMIUM1.46
Social Media UsageJOY1.43
Career OrientationPOWER1.36
Need for SecurityCONSERVATISM1.3
TravellingTHRILL1.26
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Cash App
CountryShare
United States82.8%
Nigeria1.8%
China1.7%

See Cash App audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cash App have in United States?

Cash App has an estimated audience of 15,911,875 people in United States, concentrated in Texas and California.

What is the gender split and age of Cash App fans?

51.6% of Cash App fans are female, 48.4% are male, with an average age of 42.7 years.

Which brands do Cash App fans like most?

Cash App fans show strongest brand affinity for Nationality (4.48×), Goop (8.06×), and Fantozzi (film) (124.02×) over the country average.

Where do Cash App fans live in United States?

Cash App fans in United States are most concentrated in Texas (reach 1,738,827), California (reach 1,168,211), and Florida (reach 1,166,819). These three regions account for the largest share of the active audience.

What other brands do Cash App fans also like?

Beyond Cash App itself, the audience over-indexes on Goop (8.06×), Fantozzi (film) (124.02×), Governor of Michigan (10.57×), and Kendra Scott (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash App. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.