Rascasse Audience Intelligence

Cash App Target Market in United States

A data profile of the people who buy, follow and care about Cash App in United States — modelled from more than twelve digital signal sources. Cash App has an estimated audience of 15,938,024 people in United States.

#208among Brand in United States#229in Business & Career

The average Cash App fan in United States is 40.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Money transmitter, TransferWise, MoneyGram, with strongest over-indexing on Money transmitter (112.49× the country average).

Demographically, the Cash App audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cash App fan in United States is balanced, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Money transmitter.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cash App profile in United States.

Audience size
15.9M
in United States
Gender
45.6%♀
54.4% male
Age
40.0
average years
Country rank
#2175
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cash App

45.6% are female, 54.4% are male, average age 40.0.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Cash App audience in United States
MetricValue
Female45.6%
Male54.4%
Average age40.0
Estimated audience size15,938,024
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Cash App audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Cash App audience comes from United States.

Worldwide audience distribution share by country for Cash App
CountryShare
United States82.5%
Nigeria1.9%
China1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cash App audience in United States is strongest.

Fig. 05

Top regions by affinity

Cash App customers by region in United States
#RegionReachAffinity×
01Mississippi~300K2.40×
02Louisiana~400K1.88×
03Alabama~400K1.87×
04Arkansas~200K1.87×
05Oklahoma~300K1.71×
06Georgia~700K1.52×
07South Carolina~300K1.50×
08West Virginia~100K1.44×
09Kentucky~300K1.40×
10North Carolina~600K1.29×
11Tennessee~400K1.29×
12Missouri~300K1.22×
13New Mexico~90K1.20×
14Texas~1.5M1.19×
15Kansas~100K1.08×
16Ohio~500K1.07×
17Indiana~300K1.06×
18Alaska~30K1.03×
19Maryland~300K1.02×
20Michigan~400K1.01×
21Florida~1M1.00×
22Delaware~40K0.99×
23South Dakota~30K0.98×
24Pennsylvania~500K0.96×
25Virginia~400K0.95×
26Nevada~100K0.93×
27Washington, District of Columbia~40K0.93×
28North Dakota~30K0.87×
29Illinois~400K0.82×
30Arizona~300K0.82×
31Iowa~100K0.82×
32Nebraska~60K0.80×
33Oregon~100K0.78×
34Wisconsin~200K0.77×
35New York~600K0.73×
36Minnesota~200K0.72×
37Washington~200K0.71×
38Connecticut~100K0.71×
39Wyoming~20K0.70×
40Rhode Island~30K0.69×
41Montana~30K0.68×
42Colorado~200K0.65×
43Maine~40K0.64×
44California~1M0.61×
45New Jersey~200K0.61×
46Hawaii~40K0.60×
47Massachusetts~200K0.57×
48Idaho~40K0.55×
49New Hampshire~30K0.50×
50Utah~60K0.47×
Fig. 06

Affinity by region

Affinity by region — Cash App, United States
0.47×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cash App audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cash App audience
#·InterestCategoryAffinity×
01Money transmitterBusiness & Career112.49×
02TransferWiseBusiness & Career76.72×
03Mobile gamblingGames20.52×
04MoneyGramBusiness & Career18.63×
05Pollo CamperoFood & Beverages6.92×
06Cruz AzulSports5.75×
07WhatsAppInternet & Social Media5.47×
08Web serverTechnology & Electronics5.14×
09FlightAwareTravel & Leisure4.49×
10Sustainable energyHome & Garden3.15×
11MexicoTravel & Leisure2.13×
12AirbnbTravel & Leisure2.06×
13GamblingGames2.01×
14GoogleInternet & Social Media2.00×
15Mortgage loansBusiness & Career1.88×
16United States Postal ServiceBusiness & Career1.78×
17Google MapsInternet & Social Media1.76×
18NatureHome & Garden1.62×
19HappinessHealth1.52×
20Mobile phonesTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cash App audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cash App audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.78×
Career OrientationPOWER1.69×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cash App audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cash App's target market in United States?

Cash App's target market in United States covers an estimated 15,938,024 people, concentrated in Texas and Florida.

02

What is the gender split and age of Cash App customers?

45.6% of the Cash App audience are female, 54.4% are male, with an average age of 40.0 years.

03

Which brands do Cash App fans like most?

Cash App fans show strongest brand affinity for Money transmitter (112.49×), TransferWise (76.72×), and MoneyGram (18.63×) over the country average.

04

Where do Cash App fans live in United States?

Cash App fans in United States are most concentrated in Texas (reach ~1.5M), Florida (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cash App fans also like?

Beyond Cash App itself, the audience over-indexes on TransferWise (76.72×), MoneyGram (18.63×), Mobile gambling (20.52×), and WhatsApp (5.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Cash App audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash App. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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