Rascasse Audience Intelligence

Mobile gambling Audience in United States

A data profile of the people who buy, follow and care about Mobile gambling in United States — modelled from more than twelve digital signal sources. Mobile gambling has an estimated audience of 2,746,804 people in United States.

#47among Gaming genre in United States#5350among Topic in United States#227in Games

The average Mobile gambling fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Betfair, Zynga Poker, Bet365, with strongest over-indexing on Betfair (456.25× the country average).

Demographically, the Mobile gambling audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile gambling fan in United States is more male, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Betfair.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile gambling profile in United States.

Audience size
2.7M
in United States
Gender
38.9%♀
61.1% male
Age
37.7
average years
Country rank
#11051
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile gambling fans

38.9% are female, 61.1% are male, average age 37.7.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Mobile gambling audience in United States
MetricValue
Female38.9%
Male61.1%
Average age37.7
Estimated audience size2,746,804
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mobile gambling audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4917%
50+19%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Mobile gambling audience comes from United States.

Worldwide audience distribution share by country for Mobile gambling
CountryShare
India27.1%
United States9.8%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile gambling audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile gambling fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.29×
02Nebraska~20K1.23×
03Kansas~30K1.21×
04Washington, District of Columbia~10K1.20×
05Arkansas~30K1.12×
06Connecticut~30K1.07×
07Iowa~20K1.07×
08Hawaii~10K1.07×
09Oklahoma~30K1.06×
10Nevada~30K1.06×
11North Dakota~6K1.06×
12Virginia~70K1.05×
13New Mexico~10K1.04×
14Louisiana~40K1.03×
15West Virginia~10K1.03×
16Montana~8K1.03×
17Alaska~6K1.03×
18Alabama~40K1.02×
19Kentucky~40K1.02×
20Mississippi~20K1.02×
21New Hampshire~10K1.01×
22Idaho~10K1.00×
23Rhode Island~9K1.00×
24Delaware~8K1.00×
25South Dakota~6K1.00×
26Vermont~5K1.00×
27South Carolina~40K0.99×
28Utah~20K0.99×
29Maine~10K0.99×
30Missouri~40K0.98×
31Wisconsin~40K0.98×
32Minnesota~40K0.97×
33Tennessee~50K0.95×
34Indiana~50K0.95×
35Colorado~40K0.95×
36Maryland~40K0.94×
37Arizona~50K0.93×
38Massachusetts~50K0.93×
39Ohio~80K0.92×
40Washington~50K0.92×
41Michigan~70K0.91×
42North Carolina~70K0.90×
43New Jersey~60K0.90×
44New York~100K0.89×
45Georgia~80K0.89×
46Pennsylvania~80K0.88×
47Illinois~80K0.88×
48Florida~200K0.85×
49Texas~200K0.82×
50California~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Mobile gambling, United States
0.75×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile gambling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile gambling audience
#·InterestCategoryAffinity×
01SportingbetSports458.20×
02BetfairGames456.25×
03Bet365Games340.91×
04Zynga PokerGames329.44×
05Jackpot Party Casino SlotsGames282.61×
06DoubleDown Casino – Vegas SlotsGames281.25×
07Quick Hit SlotsGames233.52×
08Mohegan Sun at Pocono DownsPOI209.63×
09house fun slotsGames194.20×
10Jackpot Magic SlotsGames190.14×
11SugarHouse CasinoGames178.13×
12Baccarat (card game)Games147.79×
13Mount Airy Casino ResortTravel & Leisure142.50×
14BetMGMGames132.08×
15Poker tournamentGames118.70×
16PokerStarsGames104.83×
17Online bingoGames100.00×
18RouletteGames84.38×
19UnibetGames83.67×
20Sports bettingGames38.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile gambling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile gambling audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.41×
TravellingTHRILL2.40×
Risk AppetiteTHRILL2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile gambling audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
TraditionCONSERVATISM0.56×
PatriotismCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile gambling have in United States?

Mobile gambling has an estimated audience of 2,746,804 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile gambling fans?

38.9% of Mobile gambling fans are female, 61.1% are male, with an average age of 37.7 years.

03

Which brands do Mobile gambling fans like most?

Mobile gambling fans show strongest brand affinity for Betfair (456.25×), Zynga Poker (329.44×), and Bet365 (340.91×) over the country average.

04

Where do Mobile gambling fans live in United States?

Mobile gambling fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile gambling fans also like?

Beyond Mobile gambling itself, the audience over-indexes on Zynga Poker (329.44×), Bet365 (340.91×), Mohegan Sun at Pocono Downs (209.63×), and Roulette (84.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Mobile gambling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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