Mobile gambling Audience in United States

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Mobile gambling has an estimated audience of 2,746,804 people in United States. 38.9% are female, 61.1% are male, average age 37.7. Top regions: New York, California, Louisiana. Top brand affinities: Betfair, Zynga Poker, Bet365, Mohegan Sun at Pocono Downs, Roulette.

The average Mobile gambling fan in United States is 37.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Louisiana. Top brand affinities include Betfair, Zynga Poker, Bet365, with strongest over-indexing on Betfair (456.25× the country average). Demographically, the Mobile gambling audience skews more male with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Mobile gambling fans

Demographic split for Mobile gambling audience in United States
MetricValue
Female38.9%
Male61.1%
Average age37.7
Estimated audience size2,746,804

Audience persona

The typical Mobile gambling fan in United States is more male, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Betfair.

Top regions in United States

Top regions ranked by reach for Mobile gambling in United States
RegionReachAffinity
New York140,2850.91×
California65,3160.22×
Louisiana49,2431.39×
Arkansas49,2022.17×
Oklahoma48,1171.58×
Kentucky47,3551.38×
Alabama45,8371.19×
Texas43,7270.19×
Tennessee43,6680.79×
South Carolina43,3551.05×
Indiana42,2430.84×
Kansas42,2311.95×
Missouri40,9110.92×
Florida40,5960.22×
Iowa40,0921.77×
North Carolina39,2790.48×
Ohio39,1200.46×
Georgia38,9610.46×
Michigan38,9430.54×
Wisconsin38,7360.94×
Illinois37,7380.41×
Arizona37,3040.67×
Pennsylvania37,1400.4×
Nebraska36,8902.68×
Connecticut36,8341.34×
Nevada36,5781.38×
Oregon36,1121.15×
Virginia35,6640.53×
Maryland35,4850.75×
New Jersey35,3990.51×
Minnesota34,6090.88×
Massachusetts34,2540.63×
Washington33,4380.61×
Colorado33,3440.77×
Washington, District of Columbia23,5222.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile gambling audience
BrandAffinityCategory
Betfair456.25×Games
Zynga Poker329.44×Games
Bet365340.91×Games
Mohegan Sun at Pocono Downs209.63×
Roulette84.38×Games
BetMGM132.08×Games
Mount Airy Casino Resort142.5×Travel & Leisure
Poker tournament118.7×Games
Jackpot Party Casino Slots282.61×Games
PokerStars104.83×Games
Baccarat (card game)147.79×Games
Online bingo100×Games
Sports betting38.19×Games
Jackpot Magic Slots190.14×Games
SugarHouse Casino178.13×Games
DoubleDown Casino – Vegas Slots281.25×Games
Quick Hit Slots233.52×Games
Sportingbet458.2×Sports
house fun slots194.2×Games
Unibet83.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile gambling audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.79
Family OrientationCONSERVATISM2.49
Luxury OrientationPREMIUM2.03
Risk AppetiteTHRILL1.84
Early Adopter MentalityPOWER1.7
Convenience OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Mobile gambling
CountryShare
India27.1%
United States9.8%
United Kingdom7.6%

See Mobile gambling audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Mobile gambling have in United States?

Mobile gambling has an estimated audience of 2,746,804 people in United States, concentrated in New York and California.

What is the gender split and age of Mobile gambling fans?

38.9% of Mobile gambling fans are female, 61.1% are male, with an average age of 37.7 years.

Which brands do Mobile gambling fans like most?

Mobile gambling fans show strongest brand affinity for Betfair (456.25×), Zynga Poker (329.44×), and Bet365 (340.91×) over the country average.

Where do Mobile gambling fans live in United States?

Mobile gambling fans in United States are most concentrated in New York (reach 140,285), California (reach 65,316), and Louisiana (reach 49,243). These three regions account for the largest share of the active audience.

What other brands do Mobile gambling fans also like?

Beyond Mobile gambling itself, the audience over-indexes on Zynga Poker (329.44×), Bet365 (340.91×), Mohegan Sun at Pocono Downs (209.63×), and Roulette (84.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.