A data profile of the people who buy, follow and care about Mount Airy Casino Resort in United States — modelled from more than twelve digital signal sources. Mount Airy Casino Resort has an estimated audience of 1,442,282 people in United States.
The average Mount Airy Casino Resort fan in United States is 49.3 years old, more female, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, New Jersey, New York.
Top brand affinities include Mobile gambling, Roulette, Online gambling, with strongest over-indexing on Mobile gambling (142.5× the country average).
Demographically, the Mount Airy Casino Resort audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mount Airy Casino Resort fan in United States is more female, around 49.3 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.
The key figures that characterise the Mount Airy Casino Resort profile in United States.
86.4% are female, 13.6% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 86.4% |
| Male | 13.6% |
| Average age | 49.3 |
| Estimated audience size | 1,442,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 7% | |
| 30-39 | 16% | |
| 40-49 | 33% | |
| 50+ | 41% |
of the worldwide Mount Airy Casino Resort audience comes from United States.
| Country | Share |
|---|---|
| United States | 93.6% |
| Italy | 1.3% |
| United Kingdom | 1.0% |
Where the Mount Airy Casino Resort audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~900K | 18.26× | |
| 02 | New Jersey | ~400K | 10.13× | |
| 03 | New York | ~300K | 4.04× | |
| 04 | Delaware | ~10K | 3.69× | |
| 05 | Maryland | ~60K | 2.25× | |
| 06 | North Carolina | ~80K | 1.89× | |
| 07 | Washington, District of Columbia | ~5K | 1.25× | |
| 08 | Connecticut | ~20K | 1.19× | |
| 09 | West Virginia | ~6K | 0.90× | |
| 10 | Virginia | ~30K | 0.84× | |
| 11 | South Dakota | ~3K | 0.82× | |
| 12 | Alaska | ~2K | 0.81× | |
| 13 | North Dakota | ~2K | 0.81× | |
| 14 | Montana | ~3K | 0.78× | |
| 15 | Idaho | ~5K | 0.75× | |
| 16 | Vermont | ~2K | 0.74× | |
| 17 | Hawaii | ~4K | 0.73× | |
| 18 | New Mexico | ~5K | 0.67× | |
| 19 | Nebraska | ~5K | 0.66× | |
| 20 | Rhode Island | ~3K | 0.65× | |
| 21 | South Carolina | ~10K | 0.62× | |
| 22 | New Hampshire | ~4K | 0.62× | |
| 23 | Arkansas | ~7K | 0.61× | |
| 24 | Mississippi | ~7K | 0.59× | |
| 25 | Maine | ~3K | 0.59× | |
| 26 | Kansas | ~7K | 0.58× | |
| 27 | Utah | ~7K | 0.55× | |
| 28 | Oklahoma | ~9K | 0.54× | |
| 29 | Ohio | ~20K | 0.52× | |
| 30 | Massachusetts | ~10K | 0.52× | |
| 31 | Oregon | ~8K | 0.51× | |
| 32 | Iowa | ~6K | 0.48× | |
| 33 | Louisiana | ~8K | 0.46× | |
| 34 | Kentucky | ~8K | 0.44× | |
| 35 | Alabama | ~9K | 0.43× | |
| 36 | Nevada | ~6K | 0.42× | |
| 37 | Wisconsin | ~9K | 0.41× | |
| 38 | Missouri | ~9K | 0.40× | |
| 39 | Minnesota | ~8K | 0.39× | |
| 40 | Tennessee | ~10K | 0.38× | |
| 41 | Georgia | ~20K | 0.35× | |
| 42 | Washington | ~10K | 0.34× | |
| 43 | Indiana | ~9K | 0.34× | |
| 44 | Colorado | ~8K | 0.34× | |
| 45 | Arizona | ~10K | 0.33× | |
| 46 | Michigan | ~10K | 0.30× | |
| 47 | Florida | ~30K | 0.29× | |
| 48 | Illinois | ~10K | 0.25× | |
| 49 | Texas | ~20K | 0.17× | |
| 50 | California | ~20K | 0.15× |
The strongest cross-interests of the Mount Airy Casino Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile gambling | Games | 142.50× | ||
| 02 | Mohegan Sun | Travel & Leisure | 18.18× | ||
| 03 | Roulette | Games | 17.94× | ||
| 04 | Maryland Terrapins men's basketball | Sports | 17.01× | ||
| 05 | Pennsylvania Lottery | Games | 15.68× | ||
| 06 | Online gambling | Games | 15.08× | ||
| 07 | Blackjack | Games | 12.64× | ||
| 08 | Michigan Lottery | Games | 9.69× | ||
| 09 | Holiday Inn | Travel & Leisure | 8.26× | ||
| 10 | Weather forecasting | Home & Garden | 5.63× | ||
| 11 | Slot machine | Games | 4.64× | ||
| 12 | Dunkin' Donuts | Food & Beverages | 4.63× | ||
| 13 | Pub | Food & Beverages | 4.39× | ||
| 14 | Rail transport | Travel & Leisure | 4.38× | ||
| 15 | Powerball | Games | 3.62× | ||
| 16 | Casino | Games | 3.54× | ||
| 17 | Gambling | Games | 3.37× | ||
| 18 | FedEx | Business & Career | 3.24× | ||
| 19 | Hobby Lobby | Home & Garden | 2.39× | ||
| 20 | Donald Trump | Politics & Society | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.20× | |
| Indulgence | JOY | 1.64× | |
| Career Orientation | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.69× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.85× |
Mount Airy Casino Resort has an estimated audience of 1,442,282 people in United States, concentrated in Pennsylvania and New Jersey.
86.4% of Mount Airy Casino Resort fans are female, 13.6% are male, with an average age of 49.3 years.
Mount Airy Casino Resort fans show strongest brand affinity for Mobile gambling (142.5×), Roulette (17.94×), and Online gambling (15.08×) over the country average.
Mount Airy Casino Resort fans in United States are most concentrated in Pennsylvania (reach ~900K), New Jersey (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mount Airy Casino Resort itself, the audience over-indexes on Roulette (17.94×), Online gambling (15.08×), Michigan Lottery (9.69×), and Blackjack (12.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mount Airy Casino Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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