Online bingo Audience in United States

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Online bingo has an estimated audience of 1,497,520 people in United States. 56.4% are female, 43.6% are male, average age 39.8. Top regions: Texas, California, Pennsylvania. Top brand affinities: Bingo (U.S.), Michigan Lottery, Bingo Blitz, Bingo Bash, RMIT University.

The average Online bingo fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Bingo (U.S.), Michigan Lottery, Bingo Blitz, with strongest over-indexing on Bingo (U.S.) (15.8× the country average). Demographically, the Online bingo audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Online bingo fans

Demographic split for Online bingo audience in United States
MetricValue
Female56.4%
Male43.6%
Average age39.8
Estimated audience size1,497,520

Audience persona

The typical Online bingo fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Bingo (U.S.).

Top regions in United States

Top regions ranked by reach for Online bingo in United States
RegionReachAffinity
Texas141,6881.1×
California118,4840.72×
Pennsylvania109,0232.16×
New York84,2451.01×
Florida74,7640.74×
Maryland55,2412.15×
Ohio40,7990.88×
Virginia39,9161.09×
Georgia39,4440.86×
Illinois38,6340.77×
North Carolina38,5670.86×
Missouri38,5041.6×
Washington34,7031.16×
Alabama32,6471.56×
New Jersey30,7950.81×
Michigan30,1140.77×
Tennessee27,3250.91×
South Carolina25,8061.15×
Indiana24,2840.89×
Arizona23,5330.77×
Massachusetts23,0030.78×
Minnesota22,3611.04×
Louisiana20,7931.08×
Colorado20,5260.87×
Wisconsin20,2980.9×
Kentucky19,5141.04×
Kansas18,0471.53×
Connecticut14,0540.94×
Oklahoma13,7080.82×
Arkansas13,5171.1×
Oregon13,0440.76×
Mississippi12,9611.05×
Iowa11,4220.93×
Nevada11,3510.78×
Utah9,4960.71×
West Virginia7,6761.1×
Washington, District of Columbia5,5051.22×
Idaho5,1550.69×
Nebraska5,0670.67×
Maine4,9940.93×
New Hampshire4,7910.81×
New Mexico4,6670.62×
Alaska4,6421.45×
Hawaii4,3090.67×
North Dakota3,8891.26×
Delaware3,3150.8×
Vermont3,2761.25×
Montana3,0350.73×
Rhode Island2,9610.62×
South Dakota2,7960.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online bingo audience
BrandAffinityCategory
Bingo (U.S.)15.8×Games
Michigan Lottery9.16×Games
Bingo Blitz32.27×Games
Bingo Bash50.75×Games
RMIT University49.23×Business & Career
Powerball3.78×Games
Rummy17.09×Games
Pennsylvania Lottery13.43×Games
New York Lottery7.6×Games
Slotomania - Slot Machines15.43×Games
Balto (film)31.76×Movies & TV
Chumba Casino4.76×Travel & Leisure
Bingo card12.95×Games
Jackpot Magic Slots24.85×Games
8 Ball Pool12.42×Sports
Betfair18.16×Games
Zynga Poker14.98×Games
Chase (bank)1.96×Business & Career
Mega Millions2.79×Games
Sinuca brasileira41.56×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online bingo audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Price SensitivityPREMIUM1.24
PatriotismCONSERVATISM1.1
Social Media UsageJOY0.97
ExtroversionTHRILL0.96
Quality AwarenessPREMIUM0.94

Worldwide distribution

Worldwide audience distribution share by country for Online bingo
CountryShare
United Kingdom22.6%
United States17.6%
Spain5.4%

See Online bingo audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Online bingo have in United States?

Online bingo has an estimated audience of 1,497,520 people in United States, concentrated in Texas and California.

What is the gender split and age of Online bingo fans?

56.4% of Online bingo fans are female, 43.6% are male, with an average age of 39.8 years.

Which brands do Online bingo fans like most?

Online bingo fans show strongest brand affinity for Bingo (U.S.) (15.8×), Michigan Lottery (9.16×), and Bingo Blitz (32.27×) over the country average.

Where do Online bingo fans live in United States?

Online bingo fans in United States are most concentrated in Texas (reach 141,688), California (reach 118,484), and Pennsylvania (reach 109,023). These three regions account for the largest share of the active audience.

What other brands do Online bingo fans also like?

Beyond Online bingo itself, the audience over-indexes on Michigan Lottery (9.16×), Bingo Blitz (32.27×), Bingo Bash (50.75×), and RMIT University (49.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online bingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.