Rascasse Audience Intelligence

Online bingo Audience in United States

A data profile of the people who buy, follow and care about Online bingo in United States — modelled from more than twelve digital signal sources. Online bingo has an estimated audience of 1,497,520 people in United States.

#56among Gaming genre in United States#7294among Topic in United States#380in Games

The average Online bingo fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Pennsylvania.

Top brand affinities include Bingo (U.S.), Michigan Lottery, Bingo Blitz, with strongest over-indexing on Bingo (U.S.) (15.8× the country average).

Demographically, the Online bingo audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online bingo fan in United States is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Bingo (U.S.).

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online bingo profile in United States.

Audience size
1.5M
in United States
Gender
56.4%♀
43.6% male
Age
39.8
average years
Country rank
#17792
Topic in United States
Fig. 01

Search interest · 12-month trend

+312%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online bingo fans

56.4% are female, 43.6% are male, average age 39.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Online bingo audience in United States
MetricValue
Female56.4%
Male43.6%
Average age39.8
Estimated audience size1,497,520
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Online bingo audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Online bingo audience comes from United States.

Worldwide audience distribution share by country for Online bingo
CountryShare
United Kingdom22.6%
United States17.6%
Spain5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online bingo audience in United States is strongest.

Fig. 05

Top regions by affinity

Online bingo fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K2.09×
02Arkansas~20K1.98×
03Iowa~20K1.98×
04Missouri~50K1.96×
05North Dakota~6K1.90×
06Oklahoma~30K1.77×
07Kansas~20K1.64×
08Maryland~40K1.62×
09Pennsylvania~80K1.61×
10Kentucky~30K1.49×
11Ohio~60K1.20×
12Alabama~20K1.16×
13Virginia~40K1.14×
14New Mexico~8K1.11×
15Oregon~20K1.10×
16South Dakota~4K1.08×
17Alaska~3K1.07×
18Wisconsin~20K1.04×
19South Carolina~20K1.03×
20Vermont~3K1.01×
21Washington, District of Columbia~5K1.00×
22Indiana~30K0.99×
23West Virginia~7K0.97×
24Maine~5K0.96×
25Mississippi~10K0.94×
26Nebraska~7K0.94×
27Delaware~4K0.93×
28Texas~100K0.92×
29Montana~4K0.92×
30Washington~30K0.91×
31Louisiana~20K0.91×
32Georgia~40K0.90×
33New Hampshire~5K0.90×
34Rhode Island~4K0.90×
35Utah~10K0.88×
36Idaho~7K0.88×
37Hawaii~6K0.88×
38Colorado~20K0.85×
39Connecticut~10K0.85×
40North Carolina~40K0.82×
41Tennessee~20K0.81×
42Nevada~10K0.81×
43Illinois~40K0.79×
44New York~60K0.78×
45Florida~80K0.74×
46Arizona~20K0.73×
47Massachusetts~20K0.73×
48New Jersey~30K0.72×
49Michigan~30K0.71×
50California~100K0.58×
Fig. 06

Affinity by region

Affinity by region — Online bingo, United States
0.58×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online bingo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online bingo audience
#·InterestCategoryAffinity×
01Bingo BashGames50.75×
02RMIT UniversityBusiness & Career49.23×
03Sinuca brasileiraTopic41.56×
04Bingo BlitzGames32.27×
05Balto (film)Movies & TV31.76×
06Jackpot Magic SlotsGames24.85×
07BetfairGames18.16×
08RummyGames17.09×
09Bingo (U.S.)Games15.80×
10Slotomania - Slot MachinesGames15.43×
11Zynga PokerGames14.98×
12Pennsylvania LotteryGames13.43×
13Bingo cardGames12.95×
148 Ball PoolSports12.42×
15Best CasinoMusic & Radio11.68×
16Michigan LotteryGames9.16×
17New York LotteryGames7.60×
18Chumba CasinoTravel & Leisure4.76×
19PowerballGames3.78×
20Mega MillionsGames2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online bingo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online bingo audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.09×
MindfulnessBALANCE1.07×
Need for SecurityCONSERVATISM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online bingo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Quality AwarenessPREMIUM0.79×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online bingo have in United States?

Online bingo has an estimated audience of 1,497,520 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Online bingo fans?

56.4% of Online bingo fans are female, 43.6% are male, with an average age of 39.8 years.

03

Which brands do Online bingo fans like most?

Online bingo fans show strongest brand affinity for Bingo (U.S.) (15.8×), Michigan Lottery (9.16×), and Bingo Blitz (32.27×) over the country average.

04

Where do Online bingo fans live in United States?

Online bingo fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Pennsylvania (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Online bingo fans also like?

Beyond Online bingo itself, the audience over-indexes on Michigan Lottery (9.16×), Bingo Blitz (32.27×), Bingo Bash (50.75×), and RMIT University (49.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Online bingo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online bingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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