Bingo card Audience in United States
Bingo card has an estimated audience of 1,502,167 people in United States. 62.0% are female, 38.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Bingo Blitz, Slot machine, Key Food, Mobile gambling, Gambling.
The average Bingo card fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bingo Blitz, Slot machine, Key Food, with strongest over-indexing on Bingo Blitz (50.5× the country average). Demographically, the Bingo card audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Demographics of Bingo card fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.9 |
| Estimated audience size | 1,502,167 |
Audience persona
The typical Bingo card fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Bingo Blitz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 151,990 | 0.92× |
| Texas | 135,074 | 1.05× |
| Florida | 84,986 | 0.84× |
| New York | 67,459 | 0.8× |
| Pennsylvania | 58,739 | 1.16× |
| Illinois | 50,835 | 1.02× |
| Ohio | 43,398 | 0.94× |
| Georgia | 40,900 | 0.88× |
| North Carolina | 40,574 | 0.9× |
| Virginia | 36,458 | 1× |
| Michigan | 35,437 | 0.9× |
| Washington | 32,241 | 1.07× |
| Minnesota | 28,901 | 1.34× |
| Tennessee | 28,559 | 0.95× |
| Wisconsin | 28,412 | 1.26× |
| Arizona | 27,732 | 0.9× |
| Indiana | 27,175 | 0.99× |
| New Jersey | 26,397 | 0.69× |
| Missouri | 26,068 | 1.08× |
| Massachusetts | 25,333 | 0.86× |
| Louisiana | 24,568 | 1.27× |
| South Carolina | 22,525 | 1× |
| Maryland | 21,933 | 0.85× |
| Colorado | 21,043 | 0.89× |
| Alabama | 20,137 | 0.96× |
| Oklahoma | 19,411 | 1.16× |
| Kentucky | 18,271 | 0.97× |
| Oregon | 18,044 | 1.05× |
| Utah | 15,989 | 1.19× |
| Iowa | 15,622 | 1.26× |
| Connecticut | 14,240 | 0.95× |
| Kansas | 14,100 | 1.19× |
| Arkansas | 13,157 | 1.06× |
| Nevada | 12,884 | 0.89× |
| Mississippi | 9,986 | 0.81× |
| Hawaii | 9,152 | 1.42× |
| Nebraska | 8,343 | 1.11× |
| New Mexico | 7,738 | 1.03× |
| West Virginia | 7,266 | 1.04× |
| Idaho | 7,097 | 0.94× |
| South Dakota | 4,919 | 1.42× |
| New Hampshire | 4,749 | 0.8× |
| Montana | 4,619 | 1.11× |
| Rhode Island | 4,364 | 0.91× |
| North Dakota | 4,322 | 1.4× |
| Maine | 4,166 | 0.77× |
| Washington, District of Columbia | 3,702 | 0.82× |
| Delaware | 3,037 | 0.73× |
| Alaska | 2,859 | 0.89× |
| Vermont | 2,242 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bingo Blitz | 50.5× | Games |
| Slot machine | 7.76× | Games |
| Key Food | 18.12× | Shopping |
| Mobile gambling | 17.33× | Games |
| Gambling | 3.87× | Games |
| Asurion | 19.12× | Business & Career |
| Planet Fitness | 2.57× | Sports |
| Casino games | 5.1× | Games |
| Fannie Mae | 18.89× | Business & Career |
| Diaper bag | 3.77× | Kids & Family |
| FedEx Office | 7.07× | Business & Career |
| Powerball | 2.33× | Games |
| Ponytail | 5.91× | Fashion & Accessoires |
| Coin Master | 8.66× | Games |
| Abt Electronics | 21.52× | Shopping |
| Food storage | 5.65× | Home & Garden |
| Hobby Lobby | 1.82× | Home & Garden |
| Rummy | 10.41× | Games |
| Dollar General | 1.81× | Shopping |
| Card games | 2.56× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.44 |
| Family Orientation | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.21 |
| Extroversion | THRILL | 1.18 |
| Indulgence | JOY | 1.14 |
| Quality Awareness | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| United Kingdom | 24.2% |
| Canada | 3.3% |
See Bingo card audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bingo card have in United States?
Bingo card has an estimated audience of 1,502,167 people in United States, concentrated in California and Texas.
What is the gender split and age of Bingo card fans?
62.0% of Bingo card fans are female, 38.0% are male, with an average age of 41.9 years.
Which brands do Bingo card fans like most?
Bingo card fans show strongest brand affinity for Bingo Blitz (50.5×), Slot machine (7.76×), and Key Food (18.12×) over the country average.
Where do Bingo card fans live in United States?
Bingo card fans in United States are most concentrated in California (reach 151,990), Texas (reach 135,074), and Florida (reach 84,986). These three regions account for the largest share of the active audience.
What other brands do Bingo card fans also like?
Beyond Bingo card itself, the audience over-indexes on Slot machine (7.76×), Key Food (18.12×), Mobile gambling (17.33×), and Gambling (3.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bingo card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.