A data profile of the people who buy, follow and care about Bingo card in United States — modelled from more than twelve digital signal sources. Bingo card has an estimated audience of 1,502,167 people in United States.
The average Bingo card fan in United States is 41.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include QVC, Puzzle video games, Lottery, with strongest over-indexing on QVC (10.64× the country average).
Demographically, the Bingo card audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bingo card fan in United States is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for QVC.
The key figures that characterise the Bingo card profile in United States.
62.0% are female, 38.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.9 |
| Estimated audience size | 1,502,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Bingo card audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.4% |
| United Kingdom | 24.2% |
| Canada | 3.3% |
Where the Bingo card audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~5K | 1.42× | |
| 02 | North Dakota | ~4K | 1.42× | |
| 03 | Hawaii | ~9K | 1.41× | |
| 04 | Minnesota | ~30K | 1.26× | |
| 05 | Iowa | ~20K | 1.25× | |
| 06 | Louisiana | ~20K | 1.21× | |
| 07 | Utah | ~20K | 1.19× | |
| 08 | Wisconsin | ~30K | 1.18× | |
| 09 | Kansas | ~10K | 1.18× | |
| 10 | Pennsylvania | ~60K | 1.11× | |
| 11 | Oklahoma | ~20K | 1.10× | |
| 12 | Nebraska | ~8K | 1.10× | |
| 13 | Montana | ~5K | 1.10× | |
| 14 | Oregon | ~20K | 1.06× | |
| 15 | Arkansas | ~10K | 1.06× | |
| 16 | Missouri | ~30K | 1.05× | |
| 17 | West Virginia | ~7K | 1.04× | |
| 18 | New Mexico | ~8K | 1.03× | |
| 19 | Washington | ~30K | 1.00× | |
| 20 | Illinois | ~50K | 0.99× | |
| 21 | Idaho | ~7K | 0.99× | |
| 22 | Texas | ~100K | 0.98× | |
| 23 | Rhode Island | ~5K | 0.98× | |
| 24 | Alaska | ~3K | 0.98× | |
| 25 | Indiana | ~30K | 0.97× | |
| 26 | Alabama | ~20K | 0.96× | |
| 27 | Kentucky | ~20K | 0.96× | |
| 28 | Vermont | ~3K | 0.96× | |
| 29 | California | ~200K | 0.95× | |
| 30 | Connecticut | ~10K | 0.95× | |
| 31 | South Carolina | ~20K | 0.94× | |
| 32 | Virginia | ~30K | 0.91× | |
| 33 | Arizona | ~30K | 0.91× | |
| 34 | Ohio | ~40K | 0.90× | |
| 35 | Tennessee | ~30K | 0.90× | |
| 36 | Nevada | ~10K | 0.90× | |
| 37 | Mississippi | ~10K | 0.90× | |
| 38 | New Hampshire | ~5K | 0.88× | |
| 39 | Maine | ~5K | 0.87× | |
| 40 | Georgia | ~40K | 0.86× | |
| 41 | Colorado | ~20K | 0.86× | |
| 42 | Michigan | ~30K | 0.85× | |
| 43 | Delaware | ~4K | 0.85× | |
| 44 | North Carolina | ~40K | 0.84× | |
| 45 | Massachusetts | ~20K | 0.84× | |
| 46 | Maryland | ~20K | 0.84× | |
| 47 | Washington, District of Columbia | ~4K | 0.82× | |
| 48 | Florida | ~80K | 0.81× | |
| 49 | New York | ~60K | 0.77× | |
| 50 | New Jersey | ~30K | 0.69× |
The strongest cross-interests of the Bingo card audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bingo Blitz | Games | 37.82× | ||
| 02 | Asurion | Business & Career | 19.77× | ||
| 03 | Key Food | Shopping | 19.47× | ||
| 04 | Mobile gambling | Games | 17.33× | ||
| 05 | Vera Farmiga | Movies & TV | 17.25× | ||
| 06 | Lottery | Games | 11.67× | ||
| 07 | QVC | Movies & TV | 10.64× | ||
| 08 | Weather forecasting | Home & Garden | 8.78× | ||
| 09 | Puzzle video games | Games | 7.88× | ||
| 10 | Slot machine | Games | 7.67× | ||
| 11 | Online banking | Business & Career | 7.09× | ||
| 12 | Vehicle insurance | Cars & Mobility | 6.40× | ||
| 13 | FedEx | Business & Career | 6.25× | ||
| 14 | Discount stores | Shopping | 4.86× | ||
| 15 | Gambling | Games | 4.73× | ||
| 16 | Mortgage loans | Business & Career | 4.30× | ||
| 17 | Internet & Social Media | 3.94× | |||
| 18 | McDonald's | Food & Beverages | 3.94× | ||
| 19 | Subway | Food & Beverages | 3.94× | ||
| 20 | Pizza Hut | Food & Beverages | 3.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.84× | |
| Convenience Orientation | PREMIUM | 2.36× | |
| Price Sensitivity | PREMIUM | 2.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Sports Activity | POWER | 0.75× |
Bingo card has an estimated audience of 1,502,167 people in United States, concentrated in California and Texas.
62.0% of Bingo card fans are female, 38.0% are male, with an average age of 41.9 years.
Bingo card fans show strongest brand affinity for QVC (10.64×), Puzzle video games (7.88×), and Lottery (11.67×) over the country average.
Bingo card fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Bingo card itself, the audience over-indexes on Puzzle video games (7.88×), Lottery (11.67×), Pinterest (3.94×), and FedEx (6.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bingo card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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