Rascasse Audience Intelligence

Rummy Audience in United States

A data profile of the people who buy, follow and care about Rummy in United States — modelled from more than twelve digital signal sources. Rummy has an estimated audience of 1,976,252 people in United States.

#6among Card game in United States#139among Video / Board Game in United States#304in Games

The average Rummy fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gin rummy, AAA (band), Phase 10, with strongest over-indexing on Gin rummy (47.87× the country average).

Demographically, the Rummy audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rummy fan in United States is more male, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Gin rummy.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rummy profile in United States.

Audience size
2M
in United States
Gender
42.0%♀
58.0% male
Age
36.1
average years
Country rank
#14381
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rummy fans

42.0% are female, 58.0% are male, average age 36.1.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Rummy audience in United States
MetricValue
Female42.0%
Male58.0%
Average age36.1
Estimated audience size1,976,252
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Rummy audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Rummy audience comes from United States.

Worldwide audience distribution share by country for Rummy
CountryShare
India64.9%
United States8.6%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rummy audience in United States is strongest.

Fig. 05

Top regions by affinity

Rummy fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~20K1.99×
02Kansas~30K1.72×
03West Virginia~20K1.67×
04Vermont~6K1.59×
05Kentucky~40K1.42×
06Maine~9K1.33×
07Oklahoma~30K1.32×
08Connecticut~30K1.28×
09Ohio~80K1.25×
10Tennessee~50K1.22×
11Wisconsin~40K1.19×
12Iowa~20K1.19×
13Maryland~40K1.10×
14South Carolina~30K1.07×
15Virginia~50K1.06×
16Illinois~70K1.05×
17North Carolina~60K1.05×
18Alabama~30K1.04×
19Michigan~50K1.03×
20Missouri~30K1.03×
21Arkansas~20K1.03×
22Massachusetts~40K1.01×
23Indiana~40K1.00×
24Nebraska~10K0.99×
25South Dakota~4K0.98×
26Washington~40K0.97×
27Louisiana~20K0.97×
28Pennsylvania~60K0.94×
29Georgia~60K0.94×
30Washington, District of Columbia~5K0.92×
31Minnesota~30K0.91×
32Alaska~4K0.90×
33North Dakota~4K0.90×
34Idaho~9K0.89×
35Mississippi~10K0.84×
36Montana~5K0.84×
37Nevada~20K0.81×
38Florida~100K0.79×
39Oregon~20K0.79×
40New Jersey~40K0.77×
41Rhode Island~5K0.76×
42Colorado~20K0.75×
43Hawaii~6K0.75×
44New York~80K0.73×
45Arizona~30K0.73×
46Delaware~4K0.68×
47New Mexico~7K0.67×
48Utah~10K0.66×
49California~100K0.65×
50Texas~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Rummy, United States
0.64×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rummy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rummy audience
#·InterestCategoryAffinity×
01Gin rummyGames47.87×
02Phase 10Games30.52×
03Bingo cardGames14.54×
04Poker strategyGames13.88×
05Tatiana MaslanyMovies & TV10.44×
06Online bingoGames9.20×
07AAA (band)Music & Radio8.51×
08Uno (card game)Games8.05×
09MahjongGames6.92×
10Tile-matching video gameGames6.20×
11Anne BurrellFood & Beverages5.69×
12SolitaireGames4.43×
13Slot machineGames3.00×
14Mobile gameGames2.63×
15Card gamesGames2.38×
16WNBASports2.34×
17CasinoGames1.82×
18Play (activity)Travel & Leisure1.62×
19GamblingGames1.59×
20Local newsNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rummy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rummy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
SpiritualityBALANCE1.18×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rummy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
SustainabilityBALANCE0.79×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rummy have in United States?

Rummy has an estimated audience of 1,976,252 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rummy fans?

42.0% of Rummy fans are female, 58.0% are male, with an average age of 36.1 years.

03

Which brands do Rummy fans like most?

Rummy fans show strongest brand affinity for Gin rummy (47.87×), AAA (band) (8.51×), and Phase 10 (30.52×) over the country average.

04

Where do Rummy fans live in United States?

Rummy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rummy fans also like?

Beyond Rummy itself, the audience over-indexes on AAA (band) (8.51×), Phase 10 (30.52×), Mobile game (2.63×), and Bingo card (14.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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