Rummy Audience in United States
Rummy has an estimated audience of 1,975,938 people in United States. 42.0% are female, 58.0% are male, average age 36.1. Top regions: California, Florida, Texas. Top brand affinities: Gin rummy, AAA (band), Anne Burrell, Phase 10, Mobile game.
The average Rummy fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Gin rummy, AAA (band), Anne Burrell, with strongest over-indexing on Gin rummy (47.87× the country average). Demographically, the Rummy audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Card game
Demographics of Rummy fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 36.1 |
| Estimated audience size | 1,975,938 |
Audience persona
The typical Rummy fan in United States is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Gin rummy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 128,482 | 0.59× |
| Florida | 106,934 | 0.8× |
| Texas | 102,945 | 0.61× |
| Ohio | 78,510 | 1.29× |
| New York | 77,807 | 0.7× |
| Illinois | 69,911 | 1.06× |
| North Carolina | 65,692 | 1.1× |
| Pennsylvania | 64,702 | 0.97× |
| Georgia | 57,014 | 0.94× |
| Virginia | 52,935 | 1.1× |
| Michigan | 52,918 | 1.02× |
| Tennessee | 46,558 | 1.17× |
| Washington | 44,039 | 1.11× |
| Maryland | 40,800 | 1.2× |
| Massachusetts | 38,669 | 0.99× |
| Indiana | 38,150 | 1.06× |
| New Jersey | 37,742 | 0.75× |
| Kentucky | 36,365 | 1.47× |
| Wisconsin | 32,877 | 1.11× |
| Oklahoma | 32,558 | 1.48× |
| Kansas | 31,665 | 2.03× |
| Alabama | 31,143 | 1.13× |
| Missouri | 30,561 | 0.96× |
| Arizona | 28,283 | 0.7× |
| South Carolina | 28,188 | 0.95× |
| Connecticut | 27,644 | 1.39× |
| Colorado | 25,513 | 0.82× |
| Minnesota | 24,792 | 0.88× |
| Louisiana | 21,172 | 0.83× |
| Oregon | 18,294 | 0.81× |
| Iowa | 17,154 | 1.05× |
| West Virginia | 15,835 | 1.72× |
| Nevada | 15,625 | 0.82× |
| New Hampshire | 15,620 | 2.01× |
| Arkansas | 15,429 | 0.95× |
| Mississippi | 11,424 | 0.7× |
| Utah | 10,781 | 0.61× |
| Nebraska | 10,437 | 1.05× |
| Maine | 9,779 | 1.38× |
| Idaho | 7,091 | 0.72× |
| Vermont | 6,333 | 1.83× |
| Hawaii | 6,071 | 0.71× |
| Washington, District of Columbia | 5,376 | 0.91× |
| New Mexico | 5,370 | 0.54× |
| South Dakota | 4,432 | 0.97× |
| Montana | 4,213 | 0.77× |
| Rhode Island | 4,056 | 0.64× |
| Alaska | 3,497 | 0.83× |
| Delaware | 2,770 | 0.51× |
| North Dakota | 2,717 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gin rummy | 47.87× | Games |
| AAA (band) | 8.51× | Music & Radio |
| Anne Burrell | 5.69× | Food & Beverages |
| Phase 10 | 30.52× | Games |
| Mobile game | 2.63× | Games |
| Bingo card | 14.54× | Games |
| Solitaire | 4.43× | Games |
| Tatiana Maslany | 10.44× | Movies & TV |
| Uno (card game) | 8.05× | Games |
| Card games | 2.38× | Games |
| Slot machine | 3× | Games |
| Tile-matching video game | 6.2× | Games |
| WNBA | 2.34× | Sports |
| Local news | 1.53× | News |
| Gambling | 1.59× | Games |
| Online bingo | 9.2× | Games |
| Casino | 1.82× | Games |
| Poker strategy | 13.88× | Games |
| Mahjong | 6.92× | Games |
| Play (activity) | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.71 |
| Luxury Orientation | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.13 |
| Social Media Usage | JOY | 1.07 |
| Pet Ownership | JOY | 0.99 |
| Need for Security | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 65.7% |
| United States | 8.7% |
| Japan | 2.2% |
See Rummy audiences in other countries
More Card game audiences in United States
- Solitaire (14,494,088)
- Candy Crush Saga (8,815,366)
- Angry Birds (3,493,691)
- Uno (card game) (2,861,927)
- World Series of Poker (2,596,962)
Frequently asked questions
How many fans does Rummy have in United States?
Rummy has an estimated audience of 1,975,938 people in United States, concentrated in California and Florida.
What is the gender split and age of Rummy fans?
42.0% of Rummy fans are female, 58.0% are male, with an average age of 36.1 years.
Which brands do Rummy fans like most?
Rummy fans show strongest brand affinity for Gin rummy (47.87×), AAA (band) (8.51×), and Anne Burrell (5.69×) over the country average.
Where do Rummy fans live in United States?
Rummy fans in United States are most concentrated in California (reach 128,482), Florida (reach 106,934), and Texas (reach 102,945). These three regions account for the largest share of the active audience.
What other brands do Rummy fans also like?
Beyond Rummy itself, the audience over-indexes on AAA (band) (8.51×), Anne Burrell (5.69×), Phase 10 (30.52×), and Mobile game (2.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.