Reuters Audience in United States

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Reuters has an estimated audience of 5,979,022 people in United States. 46.4% are female, 53.6% are male, average age 44.7. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Business English, Stamp collecting, St. Ives, HispanicTV.

The average Reuters fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Business English, Stamp collecting, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Reuters audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Brand

Demographics of Reuters fans

Demographic split for Reuters audience in United States
MetricValue
Female46.4%
Male53.6%
Average age44.7
Estimated audience size5,979,022

Audience persona

The typical Reuters fan in United States is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Reuters in United States
RegionReachAffinity
California730,5541.11×
Texas387,5170.75×
New York385,4401.15×
Florida349,0280.86×
Pennsylvania206,0841.02×
Illinois204,4881.03×
Virginia199,6391.37×
Washington193,5981.61×
Ohio172,3060.94×
North Carolina168,7750.94×
Massachusetts159,8671.36×
Michigan152,7580.98×
New Jersey148,1490.97×
Maryland128,5541.25×
Colorado127,5941.35×
Georgia118,6270.64×
Oregon105,9901.55×
Minnesota101,5801.19×
Wisconsin97,6791.09×
Tennessee97,0250.81×
Arizona94,5060.77×
Missouri89,1350.92×
Indiana86,8230.79×
Connecticut65,3851.09×
South Carolina63,0310.7×
Kentucky57,3400.76×
Oklahoma48,4580.73×
Utah46,9820.88×
Iowa44,9330.91×
Alabama43,8270.52×
Kansas42,4480.9×
Louisiana41,1980.53×
Nevada40,7080.7×
Washington, District of Columbia38,5752.15×
Idaho36,3171.21×
New Mexico34,9441.17×
New Hampshire33,8801.44×
Arkansas31,0410.63×
Hawaii30,3461.18×
Maine27,8521.3×
Nebraska25,2250.84×
Mississippi22,8960.46×
Montana22,5221.36×
West Virginia21,2310.76×
Rhode Island18,3890.97×
Delaware14,2340.86×
Vermont14,2311.36×
Alaska12,7661×
South Dakota9,8920.72×
Wyoming7,5580.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reuters audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Business English16.13×Business & Career
Stamp collecting10.03×Home & Garden
St. Ives20×Travel & Leisure
HispanicTV37.92×Movies & TV
Israel2.07×Travel & Leisure
Wok5.46×Food & Beverages
headspace7.64×Health
3D printing2.02×Technology & Electronics
Natural rubber1.63×Cars & Mobility
UK garage3.81×Music & Radio
Governor of Michigan5.12×Politics & Society
Tiara6.17×Politics & Society
Grace Slick5.51×Music & Radio
Cherish (group)6.8×Music & Radio
Jeep Wagoneer3.56×Cars & Mobility
Cryptic crossword9.34×Technology & Electronics
Goop3.13×Internet & Social Media
Google Home3.58×Technology & Electronics
Jesse Plemons1.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reuters audience
TraitClusterScore
Career OrientationPOWER1.49
Need for SecurityCONSERVATISM1.49
PatriotismCONSERVATISM1.47
SustainabilityBALANCE1.38
Urban LifestyleOPEN1.36
Design AffinityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Reuters
CountryShare
United States29.1%
China11.1%
United Kingdom5.6%

See Reuters audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Reuters have in United States?

Reuters has an estimated audience of 5,979,022 people in United States, concentrated in California and Texas.

What is the gender split and age of Reuters fans?

46.4% of Reuters fans are female, 53.6% are male, with an average age of 44.7 years.

Which brands do Reuters fans like most?

Reuters fans show strongest brand affinity for Keene, New Hampshire (675×), Business English (16.13×), and Stamp collecting (10.03×) over the country average.

Where do Reuters fans live in United States?

Reuters fans in United States are most concentrated in California (reach 730,554), Texas (reach 387,517), and New York (reach 385,440). These three regions account for the largest share of the active audience.

What other brands do Reuters fans also like?

Beyond Reuters itself, the audience over-indexes on Business English (16.13×), Stamp collecting (10.03×), St. Ives (20×), and HispanicTV (37.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reuters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.