Rascasse Audience Intelligence

Harvard Business Review Audience in United States

A data profile of the people who buy, follow and care about Harvard Business Review in United States — modelled from more than twelve digital signal sources. Harvard Business Review has an estimated audience of 2,387,860 people in United States.

#4among Business news in United States#366among Website / Newspaper / Magazine in United States#969in Business & Career

The average Harvard Business Review fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bank of America, Asset management, Investment management, with strongest over-indexing on Bank of America (15.94× the country average).

Demographically, the Harvard Business Review audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harvard Business Review fan in United States is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvard Business Review profile in United States.

Audience size
2.4M
in United States
Gender
50.4%♀
49.6% male
Age
36.6
average years
Country rank
#12349
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Harvard Business Review

50.4% are female, 49.6% are male, average age 36.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Harvard Business Review audience in United States
MetricValue
Female50.4%
Male49.6%
Average age36.6
Estimated audience size2,387,860
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Harvard Business Review audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Harvard Business Review audience comes from United States.

Worldwide audience distribution share by country for Harvard Business Review
CountryShare
United States30.1%
India10.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvard Business Review audience in United States is strongest.

Fig. 05

Top regions by affinity

Harvard Business Review fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.24×
02Massachusetts~90K1.98×
03Virginia~80K1.38×
04New York~200K1.37×
05Connecticut~30K1.37×
06Rhode Island~10K1.37×
07Vermont~5K1.30×
08Maryland~50K1.27×
09Colorado~50K1.24×
10Utah~30K1.24×
11Illinois~100K1.20×
12Minnesota~40K1.14×
13Washington~50K1.13×
14Wisconsin~40K1.13×
15New Jersey~70K1.10×
16New Hampshire~10K1.08×
17California~300K1.07×
18Pennsylvania~80K1.05×
19Oregon~30K1.02×
20Delaware~7K1.01×
21Kansas~20K1.00×
22Nebraska~10K1.00×
23Maine~8K0.98×
24Indiana~40K0.97×
25Iowa~20K0.94×
26Georgia~70K0.92×
27Idaho~10K0.90×
28Montana~6K0.90×
29Missouri~30K0.89×
30Alaska~5K0.89×
31Ohio~60K0.88×
32North Carolina~60K0.88×
33Michigan~50K0.86×
34South Carolina~30K0.85×
35Hawaii~9K0.85×
36Texas~200K0.84×
37Tennessee~40K0.83×
38North Dakota~4K0.80×
39South Dakota~4K0.79×
40Kentucky~20K0.77×
41Arkansas~20K0.77×
42Arizona~40K0.75×
43Florida~100K0.73×
44Louisiana~20K0.72×
45New Mexico~9K0.71×
46West Virginia~8K0.71×
47Oklahoma~20K0.70×
48Nevada~20K0.70×
49Alabama~20K0.67×
50Mississippi~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Harvard Business Review, United States
0.66×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvard Business Review audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvard Business Review audience
#·InterestCategoryAffinity×
01McKinsey & CompanyBusiness & Career35.66×
02BlackRockBusiness & Career33.24×
03UBSBusiness & Career29.55×
04Asset managementBusiness & Career26.14×
05Morgan StanleyBusiness & Career24.95×
06World BankPolitics & Society23.41×
07Financial TimesNews22.98×
08Small business softwareBusiness & Career19.38×
09BloombergMovies & TV19.05×
10WSJ.Business & Career16.87×
11Bank of AmericaBusiness & Career15.94×
12IBMTechnology & Electronics14.88×
13New York Stock ExchangeBusiness & Career14.47×
14ReutersNews14.03×
15Investment managementBusiness & Career13.04×
16Investment bankingBusiness & Career12.93×
17Money (magazine)Business & Career12.60×
18TheBlazeMovies & TV11.66×
19MarketWatchBusiness & Career10.76×
20ManhattanTravel & Leisure7.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvard Business Review audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvard Business Review audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.41×
Early Adopter MentalityPOWER2.30×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvard Business Review audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
TraditionCONSERVATISM0.87×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harvard Business Review have in United States?

Harvard Business Review has an estimated audience of 2,387,860 people in United States, concentrated in California and New York.

02

What is the gender split and age of Harvard Business Review fans?

50.4% of Harvard Business Review fans are female, 49.6% are male, with an average age of 36.6 years.

03

Which brands do Harvard Business Review fans like most?

Harvard Business Review fans show strongest brand affinity for Bank of America (15.94×), Asset management (26.14×), and Investment management (13.04×) over the country average.

04

Where do Harvard Business Review fans live in United States?

Harvard Business Review fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Harvard Business Review fans also like?

Beyond Harvard Business Review itself, the audience over-indexes on Asset management (26.14×), Investment management (13.04×), Investment banking (12.93×), and Morgan Stanley (24.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business news audiences in United States

See Harvard Business Review audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard Business Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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