Harvard Business Review Audience in United States

Harvard Business Review logo

Harvard Business Review has an estimated audience of 2,388,834 people in United States. 50.4% are female, 49.6% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: Bank of America, Asset management, Investment management, Investment banking, Morgan Stanley.

The average Harvard Business Review fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bank of America, Asset management, Investment management, with strongest over-indexing on Bank of America (15.94× the country average). Demographically, the Harvard Business Review audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

Demographics of Harvard Business Review fans

Demographic split for Harvard Business Review audience in United States
MetricValue
Female50.4%
Male49.6%
Average age36.6
Estimated audience size2,388,834

Audience persona

The typical Harvard Business Review fan in United States is balanced, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for Harvard Business Review in United States
RegionReachAffinity
California296,5711.13×
New York193,6831.45×
Texas182,5490.89×
Florida118,5770.73×
Illinois100,1081.26×
Massachusetts100,0512.13×
Pennsylvania87,4851.09×
Virginia84,0081.44×
Georgia68,7690.93×
New Jersey66,7071.1×
North Carolina65,0750.91×
Ohio64,1350.87×
Washington57,1301.19×
Michigan55,3450.89×
Maryland54,2751.32×
Colorado47,7021.27×
Wisconsin43,3111.21×
Minnesota42,2831.24×
Indiana40,3320.92×
Tennessee39,4300.82×
Arizona37,7840.77×
Missouri34,3710.89×
Connecticut32,6231.36×
South Carolina29,8890.83×
Oregon29,2051.07×
Utah26,7191.25×
Washington, District of Columbia24,3423.39×
Kentucky20,8220.7×
Alabama20,1550.6×
Louisiana20,0280.65×
Iowa18,6990.95×
Oklahoma17,0010.64×
Kansas16,9110.9×
Nevada14,4180.62×
Arkansas12,6710.64×
Nebraska12,2231.02×
Rhode Island10,3401.36×
Idaho10,2110.85×
New Hampshire10,1161.07×
Hawaii8,6140.84×
Maine8,2780.97×
Mississippi8,0010.41×
New Mexico6,8580.57×
Delaware6,2920.95×
Vermont5,9561.42×
Montana5,3720.81×
West Virginia4,7390.43×
Alaska3,7970.74×
North Dakota2,4610.5×
South Dakota2,3430.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harvard Business Review audience
BrandAffinityCategory
Bank of America15.94×Business & Career
Asset management26.14×Business & Career
Investment management13.04×Business & Career
Investment banking12.93×Business & Career
Morgan Stanley24.95×Business & Career
BlackRock33.24×Business & Career
McKinsey & Company35.66×Business & Career
WSJ.16.87×Business & Career
Manhattan7.09×Travel & Leisure
Financial Times22.98×News
MarketWatch10.76×Business & Career
UBS29.55×Business & Career
Bloomberg19.05×Movies & TV
Reuters14.03×News
TheBlaze11.66×Movies & TV
Money (magazine)12.6×Business & Career
World Bank23.41×Politics & Society
New York Stock Exchange14.47×Business & Career
IBM14.88×Technology & Electronics
Small business software19.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harvard Business Review audience
TraitClusterScore
IndulgenceJOY2.76
Career OrientationPOWER2.56
Early Adopter MentalityPOWER1.93
SustainabilityBALANCE1.89
Luxury OrientationPREMIUM1.78
LGBTQ+ IdentityOPEN1.73

Worldwide distribution

Worldwide audience distribution share by country for Harvard Business Review
CountryShare
United States30.1%
India10.5%
United Kingdom4.3%

See Harvard Business Review audiences in other countries

More Business news audiences in United States

Frequently asked questions

How many fans does Harvard Business Review have in United States?

Harvard Business Review has an estimated audience of 2,388,834 people in United States, concentrated in California and New York.

What is the gender split and age of Harvard Business Review fans?

50.4% of Harvard Business Review fans are female, 49.6% are male, with an average age of 36.6 years.

Which brands do Harvard Business Review fans like most?

Harvard Business Review fans show strongest brand affinity for Bank of America (15.94×), Asset management (26.14×), and Investment management (13.04×) over the country average.

Where do Harvard Business Review fans live in United States?

Harvard Business Review fans in United States are most concentrated in California (reach 296,571), New York (reach 193,683), and Texas (reach 182,549). These three regions account for the largest share of the active audience.

What other brands do Harvard Business Review fans also like?

Beyond Harvard Business Review itself, the audience over-indexes on Asset management (26.14×), Investment management (13.04×), Investment banking (12.93×), and Morgan Stanley (24.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard Business Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.