Bloomberg Audience in United States
Bloomberg has an estimated audience of 3,257,461 people in United States. 37.8% are female, 62.2% are male, average age 40.3. Top regions: New York, California, Texas.
The average Bloomberg fan in United States is 40.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Demographically, the Bloomberg audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Category: Movies & TV · Type: TV Channel
Demographics of Bloomberg fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 40.3 |
| Estimated audience size | 3,257,461 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 560,639 | 2.94× |
| California | 520,349 | 1.39× |
| Texas | 282,450 | 0.96× |
| Florida | 258,057 | 1.12× |
| New Jersey | 221,218 | 2.55× |
| Illinois | 135,570 | 1.19× |
| Massachusetts | 134,646 | 2× |
| Virginia | 115,643 | 1.39× |
| Pennsylvania | 113,904 | 0.99× |
| Maryland | 92,142 | 1.57× |
| Georgia | 89,188 | 0.85× |
| North Carolina | 86,849 | 0.85× |
| Washington | 83,726 | 1.22× |
| Ohio | 77,777 | 0.74× |
| Michigan | 77,110 | 0.87× |
| Connecticut | 67,959 | 1.99× |
| Colorado | 62,334 | 1.16× |
| Arizona | 53,653 | 0.77× |
| Tennessee | 46,394 | 0.68× |
| Oregon | 42,420 | 1.09× |
| Indiana | 41,031 | 0.66× |
| Minnesota | 40,880 | 0.84× |
| South Carolina | 38,796 | 0.76× |
| Wisconsin | 37,247 | 0.73× |
| Washington, District of Columbia | 33,601 | 3.28× |
| Missouri | 32,548 | 0.59× |
| Alabama | 26,848 | 0.56× |
| Kentucky | 23,268 | 0.54× |
| Nevada | 21,901 | 0.66× |
| Utah | 20,441 | 0.67× |
| Louisiana | 20,430 | 0.46× |
| Iowa | 19,830 | 0.71× |
| Kansas | 19,170 | 0.71× |
| Oklahoma | 17,239 | 0.46× |
| New Hampshire | 16,917 | 1.26× |
| Arkansas | 13,352 | 0.48× |
| Rhode Island | 12,618 | 1.16× |
| Mississippi | 12,074 | 0.43× |
| Maine | 11,818 | 0.97× |
| Hawaii | 11,759 | 0.8× |
| New Mexico | 11,332 | 0.66× |
| Nebraska | 10,323 | 0.6× |
| Idaho | 10,071 | 0.59× |
| Vermont | 9,605 | 1.61× |
| Delaware | 7,855 | 0.84× |
| Montana | 7,520 | 0.8× |
| West Virginia | 6,903 | 0.43× |
| South Dakota | 4,989 | 0.63× |
| Alaska | 4,692 | 0.64× |
| Wyoming | 3,737 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.06 |
| Early Adopter Mentality | POWER | 2 |
| Career Orientation | POWER | 1.75 |
| Convenience Orientation | PREMIUM | 1.71 |
| Luxury Orientation | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 17.5% |
| United States | 15.2% |
| Pakistan | 3.7% |
See Bloomberg audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bloomberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.