Reuters Audience in Germany
Reuters has an estimated audience of 963,549 people in Germany. 43.7% are female, 56.3% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Video izle, Pillow, Business English, Unique Gifts.
The average Reuters fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Video izle, Pillow, with strongest over-indexing on Cocktail (1.96× the country average). Demographically, the Reuters audience skews more male with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Brand
Demographics of Reuters fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 42.7 |
| Estimated audience size | 963,549 |
Audience persona
The typical Reuters fan in Germany is more male, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 305,380 | 1.45× |
| Bayern | 198,751 | 1.28× |
| Baden-Württemberg | 166,166 | 1.26× |
| Hessen | 118,620 | 1.62× |
| Niedersachsen | 91,680 | 0.98× |
| Berlin | 63,176 | 1.47× |
| Rheinland-Pfalz | 52,368 | 1.08× |
| Schleswig-Holstein | 32,037 | 0.93× |
| Sachsen | 31,653 | 0.67× |
| Hamburg | 24,454 | 1.12× |
| Brandenburg | 20,764 | 0.69× |
| Thüringen | 15,741 | 0.64× |
| Sachsen-Anhalt | 14,369 | 0.58× |
| Mecklenburg-Vorpommern | 10,780 | 0.59× |
| Saarland | 10,093 | 0.85× |
| Bremen | 6,500 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.96× | Food & Beverages |
| Video izle | 4.77× | |
| Pillow | 1.93× | Home & Garden |
| Business English | 3.42× | Business & Career |
| Unique Gifts | 1.52× | Shopping |
| Stradivarius | 1.64× | Shopping |
| VfL Wolfsburg | 1.62× | Sports |
| Medieval fantasy | 10.58× | Literature |
| Fast Five | 4.78× | Movies & TV |
| Christmas Gift | 1.52× | Kids & Family |
| Friedrich Gulda | 16.77× | Music & Radio |
| Esra Erol | 4.63× | Movies & TV |
| Inha University | 14.39× | Business & Career |
| Oral, Kazakhstan | 6.34× | Travel & Leisure |
| Natural rubber | 1.67× | Cars & Mobility |
| Peugeot 308 | 2.68× | Cars & Mobility |
| Al Ahly SC | 2.66× | Sports |
| Fat-tailed sheep | 13.74× | Pets & Animals |
| Gründerzeit | 3.22× | Politics & Society |
| Gilbert Burns (fighter) | 9.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.33 |
| Career Orientation | POWER | 1.97 |
| Early Adopter Mentality | POWER | 1.79 |
| Pet Ownership | JOY | 1.35 |
| Tradition | CONSERVATISM | 1.29 |
| Need for Security | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| China | 11.1% |
| United Kingdom | 5.6% |
See Reuters audiences in other countries
More News audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Reuters have in Germany?
Reuters has an estimated audience of 963,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reuters fans?
43.7% of Reuters fans are female, 56.3% are male, with an average age of 42.7 years.
Which brands do Reuters fans like most?
Reuters fans show strongest brand affinity for Cocktail (1.96×), Video izle (4.77×), and Pillow (1.93×) over the country average.
Where do Reuters fans live in Germany?
Reuters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 305,380), Bayern (reach 198,751), and Baden-Württemberg (reach 166,166). These three regions account for the largest share of the active audience.
What other brands do Reuters fans also like?
Beyond Reuters itself, the audience over-indexes on Video izle (4.77×), Pillow (1.93×), Business English (3.42×), and Unique Gifts (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reuters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.