Rascasse Audience Intelligence

Reuters Target Market in Germany

Name: Reuters — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Reuters in Germany — modelled from more than twelve digital signal sources. Reuters has an estimated audience of 955,272 people in Germany.

#888among Brand in Germany #80in News

The average Reuters fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Python (programming language), with strongest over-indexing on Telegram (15.78× the country average).

Demographically, the Reuters audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reuters fan in Germany is more male, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Telegram.

Category: News · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reuters profile in Germany.

Audience size

955K

in Germany

Gender

43.7%♀

56.3% male

Age

42.7

average years

Country rank

#6795

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Reuters

43.7% are female, 56.3% are male, average age 42.7.

Fig. 02

Gender split

43.7%

Female

56.3%

Male

Demographic split for Reuters audience in Germany
Metric	Value
Female	43.7%
Male	56.3%
Average age	42.7
Estimated audience size	955,272

Fig. 03

Age distribution

Age distribution of the Reuters audience in Germany
Age bracket	Share	%
16-19		11%
20-29		18%
30-39		21%
40-49		24%
50+		27%

Fig. 04

Worldwide distribution

4.7%

of the worldwide Reuters audience comes from Germany.

Worldwide audience distribution share by country for Reuters
Country	Share
United States	28.7%
China	11.1%
United Kingdom	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reuters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reuters customers by region in Germany
#	Region	Reach	×
01	Hessen	~100K	1.55×
02	Berlin	~60K	1.41×
03	Nordrhein-Westfalen	~300K	1.39×
04	Bayern	~200K	1.27×
05	Baden-Württemberg	~200K	1.20×
06	Hamburg	~20K	1.11×
07	Rheinland-Pfalz	~50K	1.07×
08	Niedersachsen	~90K	0.96×
09	Saarland	~10K	0.93×
10	Schleswig-Holstein	~30K	0.92×
11	Bremen	~7K	0.88×
12	Brandenburg	~20K	0.75×
13	Sachsen	~30K	0.70×
14	Thüringen	~20K	0.69×
15	Mecklenburg-Vorpommern	~10K	0.64×
16	Sachsen-Anhalt	~20K	0.61×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reuters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reuters audience
#	Interest	Category	×
01	Same-sex marriage	Kids & Family	32.64×
02	Scotland national football team	Sports	24.39×
03	Climate engineering	Business & Career	23.96×
04	Ramadan (calendar month)	Politics & Society	22.33×
05	Tibetan Buddhism	Politics & Society	22.16×
06	World Economic Forum	Politics & Society	21.53×
07	Love Actually	Movies & TV	20.00×
08	Wales national football team	Sports	20.00×
09	Sustainable business	Business & Career	19.34×
10	Earth Day	Politics & Society	19.07×
11	Ukraine national football team	Sports	16.87×
12	Telegram	Internet & Social Media	15.78×
13	Trello	Internet & Social Media	14.12×
14	Small Business Administration	Business & Career	13.55×
15	Python (programming language)	Technology & Electronics	13.50×
16	Big data	Business & Career	13.38×
17	New Year's Eve	Home & Garden	12.30×
18	Nobel Peace Prize	Politics & Society	12.10×
19	Voting	Politics & Society	9.77×
20	Fundraising	Business & Career	6.87×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reuters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Reuters audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.42×
Early Adopter Mentality	POWER	2.35×
Risk Appetite	THRILL	1.80×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Reuters audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.70×
Price Sensitivity	PREMIUM	0.73×
Luxury Orientation	PREMIUM	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Reuters's target market in Germany?

Reuters's target market in Germany covers an estimated 955,272 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Reuters customers?

43.7% of the Reuters audience are female, 56.3% are male, with an average age of 42.7 years.

Which brands do Reuters fans like most?

Reuters fans show strongest brand affinity for Telegram (15.78×), Love Actually (20×), and Python (programming language) (13.5×) over the country average.

Where do Reuters fans live in Germany?

Reuters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Reuters fans also like?

Beyond Reuters itself, the audience over-indexes on Love Actually (20×), Python (programming language) (13.5×), Same-sex marriage (32.64×), and Ramadan (calendar month) (22.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Reuters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reuters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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