Yahoo! Audience in United States
Yahoo! has an estimated audience of 15,574,110 people in United States. 59.2% are female, 40.8% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: verizon, Tumblr, Yahoo! News, MSN, Web service.
The average Yahoo! fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include verizon, Tumblr, Yahoo! News, with strongest over-indexing on verizon (3.48× the country average). Demographically, the Yahoo! audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Yahoo! fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 41.1 |
| Estimated audience size | 15,574,110 |
Audience persona
The typical Yahoo! fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for verizon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,073,543 | 1.21× |
| Texas | 1,424,495 | 1.06× |
| Florida | 1,009,618 | 0.96× |
| New York | 795,039 | 0.91× |
| Illinois | 660,768 | 1.27× |
| Ohio | 603,525 | 1.26× |
| Pennsylvania | 564,374 | 1.08× |
| Michigan | 492,462 | 1.21× |
| North Carolina | 489,382 | 1.04× |
| Georgia | 485,413 | 1.01× |
| New Jersey | 394,820 | 1× |
| Virginia | 371,166 | 0.98× |
| Arizona | 346,957 | 1.09× |
| Wisconsin | 324,641 | 1.39× |
| Tennessee | 303,715 | 0.97× |
| Massachusetts | 296,932 | 0.97× |
| Indiana | 293,801 | 1.03× |
| Washington | 284,571 | 0.91× |
| Missouri | 284,536 | 1.13× |
| Maryland | 278,995 | 1.04× |
| Colorado | 231,913 | 0.94× |
| Minnesota | 229,767 | 1.03× |
| South Carolina | 227,983 | 0.97× |
| Louisiana | 211,771 | 1.05× |
| Connecticut | 200,055 | 1.28× |
| Alabama | 190,653 | 0.88× |
| Kentucky | 180,247 | 0.92× |
| Oregon | 174,289 | 0.98× |
| Nevada | 170,221 | 1.13× |
| Oklahoma | 169,205 | 0.98× |
| Kansas | 131,374 | 1.07× |
| Arkansas | 127,392 | 0.99× |
| Mississippi | 115,559 | 0.9× |
| Iowa | 113,312 | 0.88× |
| Utah | 89,877 | 0.64× |
| New Mexico | 84,923 | 1.09× |
| West Virginia | 73,236 | 1.01× |
| Nebraska | 68,808 | 0.88× |
| Idaho | 68,742 | 0.88× |
| New Hampshire | 65,504 | 1.07× |
| Hawaii | 60,354 | 0.9× |
| Maine | 59,191 | 1.06× |
| Rhode Island | 50,602 | 1.02× |
| Delaware | 37,952 | 0.88× |
| Montana | 37,220 | 0.86× |
| Washington, District of Columbia | 34,578 | 0.74× |
| South Dakota | 30,035 | 0.83× |
| Alaska | 29,714 | 0.89× |
| North Dakota | 27,915 | 0.87× |
| Vermont | 27,373 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| verizon | 3.48× | Technology & Electronics |
| Tumblr | 3.38× | Internet & Social Media |
| Yahoo! News | 2.87× | News |
| MSN | 1.55× | News |
| Web service | 4.04× | Internet & Social Media |
| Spirit Halloween | 1.94× | Kids & Family |
| The Championships, Wimbledon | 3.62× | Sports |
| Yahoo! Search | 3.93× | Internet & Social Media |
| Reuters | 3.08× | News |
| New York Post | 1.55× | News |
| Michigan Lottery | 1.92× | Games |
| Tennis Warehouse | 6.12× | Shopping |
| Tabloid (newspaper format) | 1.69× | Literature |
| Conservatism in the United States | 1.53× | Politics & Society |
| Associated Press | 3.27× | News |
| Bored Panda | 2.18× | Internet & Social Media |
| Pamela Anderson | 1.78× | Movies & TV |
| Nerd | 1.51× | Technology & Electronics |
| Medicare (United States) | 1.53× | Health |
| Robert Redford | 1.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Extroversion | THRILL | 1.34 |
| Community Orientation | OPEN | 1.29 |
| Family Orientation | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 6.8% |
| China | 5.2% |
See Yahoo! audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Yahoo! have in United States?
Yahoo! has an estimated audience of 15,574,110 people in United States, concentrated in California and Texas.
What is the gender split and age of Yahoo! fans?
59.2% of Yahoo! fans are female, 40.8% are male, with an average age of 41.1 years.
Which brands do Yahoo! fans like most?
Yahoo! fans show strongest brand affinity for verizon (3.48×), Tumblr (3.38×), and Yahoo! News (2.87×) over the country average.
Where do Yahoo! fans live in United States?
Yahoo! fans in United States are most concentrated in California (reach 2,073,543), Texas (reach 1,424,495), and Florida (reach 1,009,618). These three regions account for the largest share of the active audience.
What other brands do Yahoo! fans also like?
Beyond Yahoo! itself, the audience over-indexes on Tumblr (3.38×), Yahoo! News (2.87×), MSN (1.55×), and Web service (4.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yahoo!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.