Yahoo! Search Audience in United States

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Yahoo! Search has an estimated audience of 4,234,533 people in United States. 63.2% are female, 36.8% are male, average age 51.1. Top regions: California, Texas, Florida. Top brand affinities: UK garage, Stamp collecting, Israel, Jeep Wagoneer, Home equity.

The average Yahoo! Search fan in United States is 51.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include UK garage, Stamp collecting, Israel, with strongest over-indexing on UK garage (9.01× the country average). Demographically, the Yahoo! Search audience skews more female with an average age of 51.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Yahoo! Search fans

Demographic split for Yahoo! Search audience in United States
MetricValue
Female63.2%
Male36.8%
Average age51.1
Estimated audience size4,234,533

Audience persona

The typical Yahoo! Search fan in United States is more female, around 51.1 years old, with strong Quality Awareness tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Yahoo! Search in United States
RegionReachAffinity
California439,5710.94×
Texas323,4950.89×
Florida299,9271.05×
New York204,1760.86×
Pennsylvania186,4261.31×
Ohio171,4271.31×
Michigan159,9351.44×
North Carolina138,2701.09×
Georgia130,7991×
Illinois122,6260.87×
Tennessee94,5721.11×
New Jersey93,8430.87×
Virginia89,8950.87×
Missouri84,1551.23×
Indiana83,8361.08×
South Carolina71,9131.13×
Alabama70,5511.19×
Massachusetts68,2290.82×
Arizona68,0900.79×
Wisconsin67,3371.06×
Kentucky64,4831.21×
Oklahoma63,0821.34×
Washington62,9710.74×
Arkansas57,5551.65×
Oregon56,7591.17×
Louisiana55,8191.02×
Minnesota55,1490.91×
Maryland53,7180.74×
Colorado46,2510.69×
Mississippi45,5311.31×
West Virginia35,2691.79×
Nevada35,1050.86×
Connecticut35,0830.83×
Iowa33,6860.97×
Kansas32,5770.98×
Nebraska25,6511.21×
Utah24,5700.65×
New Hampshire22,1021.32×
Maine21,7251.43×
New Mexico18,7390.88×
Idaho17,4320.82×
Montana14,0591.2×
Hawaii11,5540.63×
Rhode Island10,5660.78×
South Dakota9,1560.94×
Washington, District of Columbia9,1150.72×
Delaware8,1170.69×
Alaska5,2880.58×
Wyoming5,1840.83×
North Dakota4,9140.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yahoo! Search audience
BrandAffinityCategory
UK garage9.01×Music & Radio
Stamp collecting7.04×Home & Garden
Israel2.7×Travel & Leisure
Jeep Wagoneer5.01×Cars & Mobility
Home equity1.59×Home & Garden
JamBase6.83×Music & Radio
Steampunk2.29×Fashion & Accessoires
Women's empowerment1.95×Politics & Society
Brunello Cucinelli3.44×Fashion & Accessoires
Layne Staley2.82×Music & Radio
Shiba Inu3.15×Pets & Animals
Public speaking1.73×Politics & Society
Hebe2.82×Home & Garden
MK1.76×Music & Radio
Glossier2.23×Beauty & Wellness
Home staging2.11×Home & Garden
Elina Svitolina3.51×Sports
Sears1.58×Shopping
Iron Man (film)1.78×Movies & TV
Canon (music)6.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yahoo! Search audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
Need for SecurityCONSERVATISM1.45
Price SensitivityPREMIUM1.34
TravellingTHRILL1.33
Family OrientationCONSERVATISM1.28
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Yahoo! Search
CountryShare
United States36.0%
Indonesia15.2%
United Kingdom8.4%

See Yahoo! Search audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Yahoo! Search have in United States?

Yahoo! Search has an estimated audience of 4,234,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Yahoo! Search fans?

63.2% of Yahoo! Search fans are female, 36.8% are male, with an average age of 51.1 years.

Which brands do Yahoo! Search fans like most?

Yahoo! Search fans show strongest brand affinity for UK garage (9.01×), Stamp collecting (7.04×), and Israel (2.7×) over the country average.

Where do Yahoo! Search fans live in United States?

Yahoo! Search fans in United States are most concentrated in California (reach 439,571), Texas (reach 323,495), and Florida (reach 299,927). These three regions account for the largest share of the active audience.

What other brands do Yahoo! Search fans also like?

Beyond Yahoo! Search itself, the audience over-indexes on Stamp collecting (7.04×), Israel (2.7×), Jeep Wagoneer (5.01×), and Home equity (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo! Search. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.