Web service Audience in United States

Web service has an estimated audience of 7,457,823 people in United States. 57.5% are female, 42.5% are male, average age 47.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, MSN, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Web service fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, MSN, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Web service audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Web service fans

Demographic split for Web service audience in United States
MetricValue
Female57.5%
Male42.5%
Average age47.8
Estimated audience size7,457,823

Audience persona

The typical Web service fan in United States is more female, around 47.8 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Web service in United States
RegionReachAffinity
California994,6421.21×
Texas678,8601.06×
New York547,9771.31×
Illinois488,2361.97×
Florida471,2130.93×
New Jersey294,8881.55×
Georgia253,8011.1×
Virginia253,4451.4×
Pennsylvania247,8070.99×
North Carolina227,9621.02×
Washington209,9021.4×
Ohio193,0590.84×
Massachusetts166,3411.13×
Colorado155,3421.32×
Michigan155,2880.8×
Arizona147,2780.97×
Maryland140,0961.09×
Indiana113,4080.83×
Missouri106,6010.89×
Tennessee101,7180.68×
Minnesota94,2800.88×
Alabama90,4840.87×
Oregon86,9681.02×
Wisconsin82,5830.74×
Kansas71,6941.22×
Kentucky71,0440.76×
Connecticut63,9860.86×
South Carolina61,6210.55×
Mississippi61,2241×
Oklahoma60,7900.73×
Utah58,1050.87×
Nevada53,4330.74×
Iowa52,2340.85×
Louisiana40,8270.42×
Arkansas36,9080.6×
Washington, District of Columbia32,5031.45×
Nebraska30,5850.82×
New Hampshire26,7720.91×
Hawaii25,4780.79×
Idaho25,0040.67×
Alaska23,5811.48×
Vermont22,6011.73×
West Virginia21,6610.62×
Maine21,5300.81×
Montana20,4140.99×
New Mexico20,2840.54×
South Dakota20,1491.17×
Rhode Island20,1070.85×
North Dakota18,1101.18×
Wyoming17,5231.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web service audience
BrandAffinityCategory
Autism Awareness19.03×Health
MSN7.75×News
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Staples (Canada)5.37×Business & Career
Great Clips5.68×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Fox News Channel2.11×Movies & TV
Deion Sanders6.98×Sports
Google Flights3.88×Travel & Leisure
Sam Elliott6.16×Movies & TV
Jane Fonda8.62×Movies & TV
FaceTime9.67×Technology & Electronics
Federal Bureau of Investigation7.11×Politics & Society
Efficient energy use4.75×Technology & Electronics
Chuck Norris3.48×Movies & TV
Brody Jenner17.77×Movies & TV
Nature1.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web service audience
TraitClusterScore
Need for SecurityCONSERVATISM1.49
TravellingTHRILL1.41
Convenience OrientationPREMIUM1.41
Career OrientationPOWER1.39
Family OrientationCONSERVATISM1.39
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Web service
CountryShare
United States33.2%
India7.1%
United Kingdom5.8%

See Web service audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Web service have in United States?

Web service has an estimated audience of 7,457,823 people in United States, concentrated in California and Texas.

What is the gender split and age of Web service fans?

57.5% of Web service fans are female, 42.5% are male, with an average age of 47.8 years.

Which brands do Web service fans like most?

Web service fans show strongest brand affinity for Autism Awareness (19.03×), MSN (7.75×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Web service fans live in United States?

Web service fans in United States are most concentrated in California (reach 994,642), Texas (reach 678,860), and New York (reach 547,977). These three regions account for the largest share of the active audience.

What other brands do Web service fans also like?

Beyond Web service itself, the audience over-indexes on MSN (7.75×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.