Rascasse Audience Intelligence

Web service Audience in United States

A data profile of the people who buy, follow and care about Web service in United States — modelled from more than twelve digital signal sources. Web service has an estimated audience of 7,457,823 people in United States.

#2887among Topic in United States#71in Internet & Social Media

The average Web service fan in United States is 47.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MSN, Efficient energy use, Nature, with strongest over-indexing on MSN (2.38× the country average).

Demographically, the Web service audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web service fan in United States is more female, around 47.8 years old, with strong Need for Security tendencies and a notable affinity for MSN.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web service profile in United States.

Audience size
7.5M
in United States
Gender
57.5%♀
42.5% male
Age
47.8
average years
Country rank
#4751
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web service fans

57.5% are female, 42.5% are male, average age 47.8.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Web service audience in United States
MetricValue
Female57.5%
Male42.5%
Average age47.8
Estimated audience size7,457,823
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Web service audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3912%
40-4920%
50+49%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Web service audience comes from United States.

Worldwide audience distribution share by country for Web service
CountryShare
United States33.2%
India7.1%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web service audience in United States is strongest.

Fig. 05

Top regions by affinity

Web service fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K1.51×
02New Jersey~200K1.23×
03Virginia~200K1.20×
04Washington, District of Columbia~30K1.17×
05Vermont~20K1.17×
06Washington~200K1.15×
07Alaska~20K1.14×
08New York~500K1.11×
09Maryland~100K1.11×
10South Dakota~20K1.11×
11Colorado~100K1.10×
12North Dakota~20K1.08×
13California~900K1.07×
14Georgia~200K1.04×
15Kansas~60K1.04×
16Montana~20K1.02×
17Massachusetts~100K1.01×
18North Carolina~200K1.00×
19Mississippi~60K1.00×
20Texas~600K0.99×
21Utah~70K0.99×
22Oregon~80K0.98×
23Rhode Island~20K0.98×
24Delaware~20K0.98×
25Hawaii~30K0.97×
26New Hampshire~30K0.97×
27Louisiana~90K0.96×
28West Virginia~30K0.96×
29Maine~30K0.96×
30South Carolina~100K0.95×
31Iowa~60K0.95×
32Nebraska~40K0.95×
33Idaho~40K0.95×
34Florida~500K0.94×
35Pennsylvania~200K0.94×
36Alabama~100K0.94×
37Nevada~70K0.94×
38Arkansas~60K0.94×
39Kentucky~90K0.92×
40New Mexico~30K0.92×
41Arizona~100K0.91×
42Indiana~100K0.91×
43Missouri~100K0.91×
44Minnesota~100K0.91×
45Connecticut~70K0.91×
46Oklahoma~70K0.90×
47Ohio~200K0.87×
48Wisconsin~100K0.87×
49Tennessee~100K0.85×
50Michigan~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Web service, United States
0.84×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web service audience
#·InterestCategoryAffinity×
01Amazon Web ServicesTechnology & Electronics7.15×
02Efficient energy useTechnology & Electronics4.77×
03Yahoo!Internet & Social Media4.04×
04Clinical trialHealth2.67×
05CBS NewsMovies & TV2.57×
06Political scienceBusiness & Career2.51×
07MSNNews2.38×
08Online newspaperNews2.12×
09LodgingTravel & Leisure2.03×
10GeneticsKids & Family1.85×
11HollywoodTravel & Leisure1.75×
12LivestockPets & Animals1.69×
13Pizza HutFood & Beverages1.68×
14NatureHome & Garden1.67×
15HairstyleBeauty & Wellness1.63×
16UniversityBusiness & Career1.62×
17HappinessHealth1.59×
18GoogleInternet & Social Media1.54×
19RecreationTravel & Leisure1.53×
20VacationsTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web service audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
PatriotismCONSERVATISM1.53×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web service audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web service have in United States?

Web service has an estimated audience of 7,457,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web service fans?

57.5% of Web service fans are female, 42.5% are male, with an average age of 47.8 years.

03

Which brands do Web service fans like most?

Web service fans show strongest brand affinity for MSN (2.38×), Efficient energy use (4.77×), and Nature (1.67×) over the country average.

04

Where do Web service fans live in United States?

Web service fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Web service fans also like?

Beyond Web service itself, the audience over-indexes on Efficient energy use (4.77×), Nature (1.67×), Yahoo! (4.04×), and Happiness (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Web service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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