Web service Audience in United States
Web service has an estimated audience of 7,457,823 people in United States. 57.5% are female, 42.5% are male, average age 47.8. Top regions: California, Texas, New York. Top brand affinities: Israel, Minnesota, Jeep Wagoneer, Mangaka, Litter box.
The average Web service fan in United States is 47.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Minnesota, Jeep Wagoneer, with strongest over-indexing on Israel (3.85× the country average). Demographically, the Web service audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Web service fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 47.8 |
| Estimated audience size | 7,457,823 |
Audience persona
The typical Web service fan in United States is more female, around 47.8 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 994,642 | 1.21× |
| Texas | 678,860 | 1.06× |
| New York | 547,977 | 1.31× |
| Illinois | 488,236 | 1.97× |
| Florida | 471,213 | 0.93× |
| New Jersey | 294,888 | 1.55× |
| Georgia | 253,801 | 1.1× |
| Virginia | 253,445 | 1.4× |
| Pennsylvania | 247,807 | 0.99× |
| North Carolina | 227,962 | 1.02× |
| Washington | 209,902 | 1.4× |
| Ohio | 193,059 | 0.84× |
| Massachusetts | 166,341 | 1.13× |
| Colorado | 155,342 | 1.32× |
| Michigan | 155,288 | 0.8× |
| Arizona | 147,278 | 0.97× |
| Maryland | 140,096 | 1.09× |
| Indiana | 113,408 | 0.83× |
| Missouri | 106,601 | 0.89× |
| Tennessee | 101,718 | 0.68× |
| Minnesota | 94,280 | 0.88× |
| Alabama | 90,484 | 0.87× |
| Oregon | 86,968 | 1.02× |
| Wisconsin | 82,583 | 0.74× |
| Kansas | 71,694 | 1.22× |
| Kentucky | 71,044 | 0.76× |
| Connecticut | 63,986 | 0.86× |
| South Carolina | 61,621 | 0.55× |
| Mississippi | 61,224 | 1× |
| Oklahoma | 60,790 | 0.73× |
| Utah | 58,105 | 0.87× |
| Nevada | 53,433 | 0.74× |
| Iowa | 52,234 | 0.85× |
| Louisiana | 40,827 | 0.42× |
| Arkansas | 36,908 | 0.6× |
| Washington, District of Columbia | 32,503 | 1.45× |
| Nebraska | 30,585 | 0.82× |
| New Hampshire | 26,772 | 0.91× |
| Hawaii | 25,478 | 0.79× |
| Idaho | 25,004 | 0.67× |
| Alaska | 23,581 | 1.48× |
| Vermont | 22,601 | 1.73× |
| West Virginia | 21,661 | 0.62× |
| Maine | 21,530 | 0.81× |
| Montana | 20,414 | 0.99× |
| New Mexico | 20,284 | 0.54× |
| South Dakota | 20,149 | 1.17× |
| Rhode Island | 20,107 | 0.85× |
| North Dakota | 18,110 | 1.18× |
| Wyoming | 17,523 | 1.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.85× | Travel & Leisure |
| Minnesota | 2.17× | Travel & Leisure |
| Jeep Wagoneer | 5.76× | Cars & Mobility |
| Mangaka | 3.7× | Literature |
| Litter box | 1.53× | Pets & Animals |
| 3D printing | 1.74× | Technology & Electronics |
| Cadillac Ranch | 7.25× | Cars & Mobility |
| Lulu 黃路梓茵 | 1.59× | Movies & TV |
| JamBase | 6.19× | Music & Radio |
| Panama | 1.9× | Travel & Leisure |
| Jesse Plemons | 1.67× | Movies & TV |
| Atkins diet | 2.48× | Health |
| Urban horticulture | 1.66× | Home & Garden |
| Jezebel (film) | 3.08× | Movies & TV |
| Home staging | 2.04× | Home & Garden |
| MK | 1.53× | Music & Radio |
| Iron Man (film) | 1.74× | Movies & TV |
| Kodiak, Alaska | 3.04× | Travel & Leisure |
| Arnold Palmer | 2.23× | Sports |
| Jeep Grand Cherokee (WJ) | 2.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Travelling | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.41 |
| Career Orientation | POWER | 1.39 |
| Family Orientation | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| India | 7.1% |
| United Kingdom | 5.8% |
See Web service audiences in other countries
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Web service have in United States?
Web service has an estimated audience of 7,457,823 people in United States, concentrated in California and Texas.
What is the gender split and age of Web service fans?
57.5% of Web service fans are female, 42.5% are male, with an average age of 47.8 years.
Which brands do Web service fans like most?
Web service fans show strongest brand affinity for Israel (3.85×), Minnesota (2.17×), and Jeep Wagoneer (5.76×) over the country average.
Where do Web service fans live in United States?
Web service fans in United States are most concentrated in California (reach 994,642), Texas (reach 678,860), and New York (reach 547,977). These three regions account for the largest share of the active audience.
What other brands do Web service fans also like?
Beyond Web service itself, the audience over-indexes on Minnesota (2.17×), Jeep Wagoneer (5.76×), Mangaka (3.7×), and Litter box (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Web service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.