Rascasse Audience Intelligence

Printer (computing) Audience in Germany

A data profile of the people who buy, follow and care about Printer (computing) in Germany — modelled from more than twelve digital signal sources. Printer (computing) has an estimated audience of 1,280,135 people in Germany.

#2676among Topic in Germany#263in Technology & Electronics

The average Printer (computing) fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Ink cartridge, Telecommuting, with strongest over-indexing on Tipico (12.28× the country average).

Demographically, the Printer (computing) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Printer (computing) fan in Germany is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Tipico.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Printer (computing) profile in Germany.

Audience size
1.3M
in Germany
Gender
45.7%♀
54.3% male
Age
41.5
average years
Country rank
#5182
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Printer (computing) fans

45.7% are female, 54.3% are male, average age 41.5.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Printer (computing) audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age41.5
Estimated audience size1,280,135
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Printer (computing) audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Printer (computing) audience comes from Germany.

Worldwide audience distribution share by country for Printer (computing)
CountryShare
United States22.1%
Italy6.7%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Printer (computing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Printer (computing) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.21×
02Rheinland-Pfalz~70K1.04×
03Hessen~100K1.03×
04Brandenburg~40K1.01×
05Bremen~10K1.01×
06Schleswig-Holstein~50K1.00×
07Sachsen-Anhalt~30K1.00×
08Mecklenburg-Vorpommern~20K1.00×
09Saarland~20K1.00×
10Niedersachsen~100K0.99×
11Sachsen~60K0.99×
12Hamburg~30K0.99×
13Baden-Württemberg~200K0.98×
14Bayern~200K0.97×
15Nordrhein-Westfalen~300K0.96×
16Thüringen0.00×
Fig. 06

Affinity by region

Affinity by region — Printer (computing), Germany
0.96×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Printer (computing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Printer (computing) audience
#·InterestCategoryAffinity×
01Ink cartridgeTechnology & Electronics55.72×
02Multi-function printerTechnology & Electronics26.49×
03Laser printingTechnology & Electronics16.81×
04HP LaserJetTechnology & Electronics16.37×
05TipicoGames12.28×
06TelecommutingBusiness & Career10.15×
07PhotocopierBusiness & Career10.07×
08Hewlett-PackardTechnology & Electronics9.87×
09Advanced Micro DevicesTechnology & Electronics8.92×
10ThingiverseArts & Culture5.89×
11Google ChromeInternet & Social Media5.56×
12Ornamental plantHome & Garden3.23×
13Family carCars & Mobility3.22×
14FRITZ!BoxTechnology & Electronics3.19×
15Black catPets & Animals3.01×
16Western UnionBusiness & Career2.74×
17Home OfficeBusiness & Career2.51×
18RyanairTravel & Leisure2.06×
19REWEShopping1.59×
20Netto Marken-DiscountShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Printer (computing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Printer (computing) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
Quality AwarenessPREMIUM1.72×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Printer (computing) audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.75×
Price SensitivityPREMIUM0.78×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Printer (computing) have in Germany?

Printer (computing) has an estimated audience of 1,280,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Printer (computing) fans?

45.7% of Printer (computing) fans are female, 54.3% are male, with an average age of 41.5 years.

03

Which brands do Printer (computing) fans like most?

Printer (computing) fans show strongest brand affinity for Tipico (12.28×), Ink cartridge (55.72×), and Telecommuting (10.15×) over the country average.

04

Where do Printer (computing) fans live in Germany?

Printer (computing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Printer (computing) fans also like?

Beyond Printer (computing) itself, the audience over-indexes on Ink cartridge (55.72×), Telecommuting (10.15×), Laser printing (16.81×), and Hewlett-Packard (9.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Printer (computing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Printer (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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