A data profile of the people who buy, follow and care about Printer (computing) in United States — modelled from more than twelve digital signal sources. Printer (computing) has an estimated audience of 7,390,115 people in United States.
The average Printer (computing) fan in United States is 39.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Office supplies, FedEx, Multi-function printer, with strongest over-indexing on Office supplies (8.2× the country average).
Demographically, the Printer (computing) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Printer (computing) fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Office supplies.
The key figures that characterise the Printer (computing) profile in United States.
56.0% are female, 44.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.4 |
| Estimated audience size | 7,390,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
Where the Printer (computing) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~10K | 1.18× | |
| 02 | Nevada | ~80K | 1.16× | |
| 03 | North Dakota | ~20K | 1.11× | |
| 04 | Vermont | ~10K | 1.10× | |
| 05 | Alaska | ~20K | 1.08× | |
| 06 | South Dakota | ~20K | 1.06× | |
| 07 | Montana | ~20K | 1.05× | |
| 08 | Delaware | ~20K | 1.04× | |
| 09 | Rhode Island | ~20K | 1.02× | |
| 10 | Wisconsin | ~100K | 1.01× | |
| 11 | Iowa | ~60K | 1.01× | |
| 12 | Arkansas | ~60K | 1.01× | |
| 13 | Minnesota | ~100K | 1.00× | |
| 14 | Mississippi | ~60K | 1.00× | |
| 15 | Kansas | ~60K | 1.00× | |
| 16 | West Virginia | ~30K | 1.00× | |
| 17 | Hawaii | ~30K | 1.00× | |
| 18 | New Hampshire | ~30K | 1.00× | |
| 19 | Maine | ~30K | 1.00× | |
| 20 | Kentucky | ~90K | 0.99× | |
| 21 | Idaho | ~40K | 0.99× | |
| 22 | New Mexico | ~40K | 0.99× | |
| 23 | Michigan | ~200K | 0.98× | |
| 24 | Nebraska | ~40K | 0.98× | |
| 25 | Washington, District of Columbia | ~20K | 0.98× | |
| 26 | Missouri | ~100K | 0.97× | |
| 27 | South Carolina | ~100K | 0.97× | |
| 28 | Alabama | ~100K | 0.97× | |
| 29 | Louisiana | ~90K | 0.97× | |
| 30 | Utah | ~60K | 0.97× | |
| 31 | Tennessee | ~100K | 0.96× | |
| 32 | Indiana | ~100K | 0.95× | |
| 33 | Oregon | ~80K | 0.95× | |
| 34 | Oklahoma | ~80K | 0.95× | |
| 35 | Connecticut | ~70K | 0.95× | |
| 36 | Pennsylvania | ~200K | 0.93× | |
| 37 | Illinois | ~200K | 0.93× | |
| 38 | Ohio | ~200K | 0.93× | |
| 39 | Arizona | ~100K | 0.92× | |
| 40 | Colorado | ~100K | 0.91× | |
| 41 | North Carolina | ~200K | 0.89× | |
| 42 | Maryland | ~100K | 0.89× | |
| 43 | Virginia | ~200K | 0.88× | |
| 44 | Georgia | ~200K | 0.87× | |
| 45 | Washington | ~100K | 0.87× | |
| 46 | New Jersey | ~200K | 0.86× | |
| 47 | New York | ~400K | 0.85× | |
| 48 | Florida | ~400K | 0.84× | |
| 49 | Texas | ~500K | 0.77× | |
| 50 | California | ~600K | 0.68× |
The strongest cross-interests of the Printer (computing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World of Warships | Games | 19.50× | ||
| 02 | Multi-function printer | Technology & Electronics | 18.67× | ||
| 03 | Laser printing | Technology & Electronics | 10.22× | ||
| 04 | Home Office | Business & Career | 8.23× | ||
| 05 | Office supplies | Business & Career | 8.20× | ||
| 06 | Office Depot | Shopping | 3.41× | ||
| 07 | Strategy games | Games | 3.32× | ||
| 08 | FedEx | Business & Career | 3.03× | ||
| 09 | Virtual reality | Technology & Electronics | 2.82× | ||
| 10 | Renewable energy | Business & Career | 2.72× | ||
| 11 | Innovation | Business & Career | 2.59× | ||
| 12 | Solar energy | Home & Garden | 2.41× | ||
| 13 | Subway | Food & Beverages | 1.95× | ||
| 14 | Mortgage loans | Business & Career | 1.77× | ||
| 15 | Pizza Hut | Food & Beverages | 1.74× | ||
| 16 | Hobby Lobby | Home & Garden | 1.69× | ||
| 17 | Internet & Social Media | 1.65× | |||
| 18 | McDonald's | Food & Beverages | 1.60× | ||
| 19 | United States Postal Service | Business & Career | 1.59× | ||
| 20 | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.89× | |
| Convenience Orientation | PREMIUM | 1.70× | |
| Family Orientation | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Printer (computing) has an estimated audience of 7,390,115 people in United States, concentrated in California and Texas.
56.0% of Printer (computing) fans are female, 44.0% are male, with an average age of 39.4 years.
Printer (computing) fans show strongest brand affinity for Office supplies (8.2×), FedEx (3.03×), and Multi-function printer (18.67×) over the country average.
Printer (computing) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Printer (computing) itself, the audience over-indexes on FedEx (3.03×), Multi-function printer (18.67×), Home Office (8.23×), and Laser printing (10.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Printer (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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