A data profile of the people who buy, follow and care about Telecommuting in United Kingdom — modelled from more than twelve digital signal sources. Telecommuting has an estimated audience of 2,989,440 people in United Kingdom.
The average Telecommuting fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Google Drive, Google Docs, Office 365, with strongest over-indexing on Google Drive (5.17× the country average).
Demographically, the Telecommuting audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Telecommuting fan in United Kingdom is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Drive.
The key figures that characterise the Telecommuting profile in United Kingdom.
66.9% are female, 33.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 44.8 |
| Estimated audience size | 2,989,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Telecommuting audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 20.2% |
| United States | 15.5% |
| United Kingdom | 5.0% |
Where the Telecommuting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 2.24× | |
| 02 | South West | ~300K | 1.23× | |
| 03 | East Midlands | ~200K | 1.18× | |
| 04 | East of England | ~300K | 1.05× | |
| 05 | North East | ~100K | 0.98× | |
| 06 | Northern Ireland | ~90K | 0.97× | |
| 07 | South East | ~400K | 0.96× | |
| 08 | North West | ~300K | 0.96× | |
| 09 | Wales | ~200K | 0.94× | |
| 10 | Greater London | ~300K | 0.89× | |
| 11 | Scotland | ~200K | 0.89× | |
| 12 | West Midlands | ~100K | 0.88× | |
| 13 | Yorkshire and the Humber | ~200K | 0.87× |
The strongest cross-interests of the Telecommuting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 5.17× | ||
| 02 | Productivity software | Business & Career | 4.75× | ||
| 03 | Office 365 | Technology & Electronics | 4.61× | ||
| 04 | Microsoft Teams | Technology & Electronics | 4.61× | ||
| 05 | Business software | Business & Career | 4.08× | ||
| 06 | Google Docs | Internet & Social Media | 3.99× | ||
| 07 | Cloud storage | Technology & Electronics | 2.87× | ||
| 08 | Tax credit | Business & Career | 2.87× | ||
| 09 | Glassdoor | Business & Career | 2.69× | ||
| 10 | Dropbox (service) | Technology & Electronics | 2.36× | ||
| 11 | Microsoft Copilot | Technology & Electronics | 2.30× | ||
| 12 | TES (magazine) | News | 2.06× | ||
| 13 | Small office/home office | Business & Career | 2.00× | ||
| 14 | Summer house | Travel & Leisure | 1.99× | ||
| 15 | Productivity | Business & Career | 1.81× | ||
| 16 | Pergola | Home & Garden | 1.80× | ||
| 17 | Passive income | Business & Career | 1.70× | ||
| 18 | Log cabin | Home & Garden | 1.68× | ||
| 19 | Planning | Business & Career | 1.62× | ||
| 20 | Commuting | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.04× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Mindfulness | BALANCE | 0.77× | |
| Risk Appetite | THRILL | 0.77× |
Telecommuting has an estimated audience of 2,989,440 people in United Kingdom, concentrated in England and South East.
66.9% of Telecommuting fans are female, 33.1% are male, with an average age of 44.8 years.
Telecommuting fans show strongest brand affinity for Google Drive (5.17×), Google Docs (3.99×), and Office 365 (4.61×) over the country average.
Telecommuting fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Greater London (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Telecommuting itself, the audience over-indexes on Google Docs (3.99×), Office 365 (4.61×), Microsoft Teams (4.61×), and Summer house (1.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Telecommuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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