Bookkeeping Audience in Germany
Bookkeeping has an estimated audience of 1,095,566 people in Germany. 47.3% are female, 52.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Bookkeeping fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Bookkeeping audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Games · Type: Topic · Subtype: Field of study
Demographics of Bookkeeping fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 41.3 |
| Estimated audience size | 1,095,566 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,562 | 1.02× |
| Bayern | 222,661 | 1.26× |
| Baden-Württemberg | 146,519 | 0.98× |
| Niedersachsen | 120,062 | 1.13× |
| Hessen | 94,616 | 1.13× |
| Berlin | 82,155 | 1.68× |
| Rheinland-Pfalz | 57,613 | 1.05× |
| Sachsen | 42,230 | 0.79× |
| Hamburg | 41,116 | 1.66× |
| Schleswig-Holstein | 33,789 | 0.86× |
| Thüringen | 25,779 | 0.92× |
| Brandenburg | 22,902 | 0.67× |
| Sachsen-Anhalt | 21,600 | 0.76× |
| Saarland | 10,873 | 0.81× |
| Mecklenburg-Vorpommern | 10,362 | 0.5× |
| Bremen | 7,301 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.46 |
| Early Adopter Mentality | POWER | 2.25 |
| Convenience Orientation | PREMIUM | 1.88 |
| Quality Awareness | PREMIUM | 1.83 |
| Risk Appetite | THRILL | 1.74 |
| Need for Security | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 11.9% |
| Germany | 5.7% |
See Bookkeeping audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bookkeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.