Rascasse Audience Intelligence

Customer experience Audience in Germany

A data profile of the people who buy, follow and care about Customer experience in Germany — modelled from more than twelve digital signal sources. Customer experience has an estimated audience of 601,720 people in Germany.

#4219among Topic in Germany#793in Business & Career

The average Customer experience fan in Germany is 44.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Süper Lig, Trabzonspor, Business card, with strongest over-indexing on Süper Lig (17.21× the country average).

Demographically, the Customer experience audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Customer experience fan in Germany is more male, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Süper Lig.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer experience profile in Germany.

Audience size
602K
in Germany
Gender
44.1%♀
55.9% male
Age
44.8
average years
Country rank
#10070
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer experience fans

44.1% are female, 55.9% are male, average age 44.8.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Customer experience audience in Germany
MetricValue
Female44.1%
Male55.9%
Average age44.8
Estimated audience size601,720
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Customer experience audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3922%
40-4927%
50+29%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Customer experience audience comes from Germany.

Worldwide audience distribution share by country for Customer experience
CountryShare
United States23.5%
Italy6.3%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer experience audience in Germany is strongest.

Fig. 05

Top regions by affinity

Customer experience fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.33×
02Baden-Württemberg~100K1.19×
03Bayern~100K1.17×
04Nordrhein-Westfalen~200K1.14×
05Hamburg~20K1.13×
06Berlin~30K1.12×
07Bremen~5K1.03×
08Schleswig-Holstein~20K1.00×
09Saarland~7K0.99×
10Thüringen~20K0.98×
11Mecklenburg-Vorpommern~10K0.96×
12Rheinland-Pfalz~30K0.94×
13Brandenburg~20K0.94×
14Sachsen-Anhalt~10K0.94×
15Niedersachsen~50K0.93×
16Sachsen~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Customer experience, Germany
0.92×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer experience audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer experience audience
#·InterestCategoryAffinity×
01Business cardBusiness & Career46.39×
02MailChimpInternet & Social Media24.12×
03Productivity softwareBusiness & Career20.00×
04Customer satisfactionBusiness & Career18.87×
05TRT HaberMovies & TV17.83×
06Christina ApplegateMovies & TV17.68×
07Süper LigSports17.21×
08TrabzonsporSports15.42×
09HubSpotInternet & Social Media14.27×
10HürriyetNews12.93×
11Fenerbahçe S.K.Sports12.11×
12Amazon Web ServicesTechnology & Electronics10.43×
13Beşiktaş J.K.Sports9.53×
14BodrumTravel & Leisure5.67×
15GitHubInternet & Social Media5.61×
16Google NewsNews4.15×
17InnovationBusiness & Career3.54×
18TipicoGames3.41×
19Efficient energy useTechnology & Electronics3.24×
20CommerzbankBusiness & Career3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer experience audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer experience audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.97×
Early Adopter MentalityPOWER2.69×
Career OrientationPOWER2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer experience audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
DIY MentalityTHRILL0.90×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer experience have in Germany?

Customer experience has an estimated audience of 601,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Customer experience fans?

44.1% of Customer experience fans are female, 55.9% are male, with an average age of 44.8 years.

03

Which brands do Customer experience fans like most?

Customer experience fans show strongest brand affinity for Süper Lig (17.21×), Trabzonspor (15.42×), and Business card (46.39×) over the country average.

04

Where do Customer experience fans live in Germany?

Customer experience fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Customer experience fans also like?

Beyond Customer experience itself, the audience over-indexes on Trabzonspor (15.42×), Business card (46.39×), Fenerbahçe S.K. (12.11×), and Beşiktaş J.K. (9.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Customer experience audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Customer experience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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