Rascasse Audience Intelligence

Customer experience Audience in United States

A data profile of the people who buy, follow and care about Customer experience in United States — modelled from more than twelve digital signal sources. Customer experience has an estimated audience of 3,526,128 people in United States.

#4640among Topic in United States#772in Business & Career

The average Customer experience fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Adobe, Retail banking, Customer satisfaction, with strongest over-indexing on Adobe (9.19× the country average).

Demographically, the Customer experience audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Customer experience fan in United States is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Adobe.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer experience profile in United States.

Audience size
3.5M
in United States
Gender
49.7%♀
50.3% male
Age
43.6
average years
Country rank
#8955
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer experience fans

49.7% are female, 50.3% are male, average age 43.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Customer experience audience in United States
MetricValue
Female49.7%
Male50.3%
Average age43.6
Estimated audience size3,526,128
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Customer experience audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Customer experience audience comes from United States.

Worldwide audience distribution share by country for Customer experience
CountryShare
United States23.5%
Italy6.3%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer experience audience in United States is strongest.

Fig. 05

Top regions by affinity

Customer experience fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K1.99×
02New York~300K1.43×
03Virginia~100K1.28×
04Washington, District of Columbia~10K1.25×
05Illinois~100K1.15×
06Delaware~10K1.15×
07Georgia~100K1.14×
08Washington~80K1.14×
09Massachusetts~80K1.11×
10Texas~300K1.10×
11New Hampshire~20K1.10×
12Colorado~60K1.08×
13Alaska~8K1.06×
14Vermont~6K1.05×
15North Dakota~7K1.03×
16South Dakota~8K1.02×
17Utah~30K1.00×
18Kansas~30K1.00×
19Montana~10K1.00×
20Rhode Island~10K0.98×
21New Jersey~90K0.97×
22Idaho~20K0.97×
23West Virginia~20K0.97×
24Hawaii~10K0.97×
25Maine~10K0.97×
26Connecticut~30K0.96×
27Arkansas~30K0.96×
28Nebraska~20K0.96×
29California~400K0.95×
30Maryland~60K0.95×
31Oregon~40K0.95×
32New Mexico~20K0.95×
33Florida~200K0.94×
34Wisconsin~50K0.94×
35Kentucky~40K0.94×
36Nevada~30K0.94×
37Mississippi~30K0.94×
38Iowa~30K0.94×
39North Carolina~100K0.93×
40Minnesota~50K0.93×
41Louisiana~40K0.93×
42South Carolina~50K0.92×
43Oklahoma~40K0.92×
44Missouri~50K0.91×
45Alabama~50K0.91×
46Tennessee~60K0.90×
47Indiana~60K0.90×
48Michigan~80K0.89×
49Ohio~100K0.88×
50Pennsylvania~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Customer experience, United States
0.87×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer experience audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer experience audience
#·InterestCategoryAffinity×
01LastPassTechnology & Electronics10.33×
02AdobeTechnology & Electronics9.19×
03Oracle CorporationTechnology & Electronics8.00×
04HubSpotInternet & Social Media6.23×
05Customer satisfactionBusiness & Career5.47×
06Retail bankingBusiness & Career5.40×
07CitibankBusiness & Career2.73×
08InnovationBusiness & Career2.47×
09Sustainable energyHome & Garden2.47×
10Career developmentBusiness & Career2.33×
11CarGurusCars & Mobility2.30×
12Computer hardwareTechnology & Electronics2.26×
13Home insuranceBusiness & Career2.26×
14Life insuranceBusiness & Career2.01×
15United Parcel ServiceBusiness & Career1.89×
16Ace HardwareHome & Garden1.79×
17MenardsHome & Garden1.64×
18T-MobileTechnology & Electronics1.60×
19Wells FargoBusiness & Career1.59×
20Mortgage loansBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer experience audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer experience audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.88×
Need for SecurityCONSERVATISM1.78×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer experience audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer experience have in United States?

Customer experience has an estimated audience of 3,526,128 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Customer experience fans?

49.7% of Customer experience fans are female, 50.3% are male, with an average age of 43.6 years.

03

Which brands do Customer experience fans like most?

Customer experience fans show strongest brand affinity for Adobe (9.19×), Retail banking (5.4×), and Customer satisfaction (5.47×) over the country average.

04

Where do Customer experience fans live in United States?

Customer experience fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Customer experience fans also like?

Beyond Customer experience itself, the audience over-indexes on Retail banking (5.4×), Customer satisfaction (5.47×), Oracle Corporation (8×), and LastPass (10.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Customer experience audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer experience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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