Customer experience Audience in United States
Customer experience has an estimated audience of 3,526,128 people in United States. 49.7% are female, 50.3% are male, average age 43.6. Top brand affinities: Adobe, LinkedIn, Hobby Lobby, Customer satisfaction, Retail banking.
Top brand affinities include Adobe, LinkedIn, Hobby Lobby, with strongest over-indexing on Adobe (11.24× the country average). Demographically, the Customer experience audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Customer experience fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.6 |
| Estimated audience size | 3,526,128 |
Audience persona
The typical Customer experience fan in United States is balanced, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Adobe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adobe | 11.24× | Technology & Electronics |
| 2.39× | Internet & Social Media | |
| Hobby Lobby | 2.19× | Home & Garden |
| Customer satisfaction | 6.07× | Business & Career |
| Retail banking | 5.06× | Business & Career |
| Wells Fargo | 2.03× | Business & Career |
| Houston Astros | 4.26× | Sports |
| Best Buy | 1.95× | Shopping |
| United States Postal Service | 1.97× | Business & Career |
| Aldi | 1.9× | Shopping |
| Computer hardware | 2.86× | Technology & Electronics |
| AutoZone | 1.81× | Cars & Mobility |
| Spas | 1.58× | Beauty & Wellness |
| Dollar General | 1.58× | Shopping |
| Staples (Canada) | 2.1× | Business & Career |
| Menards | 2.03× | Home & Garden |
| MSN | 1.57× | News |
| T-Mobile | 1.55× | Technology & Electronics |
| Chick-fil-A | 1.53× | Food & Beverages |
| Carvana | 2.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.57 |
| Family Orientation | CONSERVATISM | 1.44 |
| Quality Awareness | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.28 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.3% |
| United Kingdom | 6.1% |
See Customer experience audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Customer experience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.