Rascasse Audience Intelligence

Business process outsourcing Audience in United States

A data profile of the people who buy, follow and care about Business process outsourcing in United States — modelled from more than twelve digital signal sources. Business process outsourcing has an estimated audience of 590,834 people in United States.

#10698among Topic in United States#2065in Business & Career

The average Business process outsourcing fan in United States is 36.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Indeed.com, Business card, QuickBooks, with strongest over-indexing on Indeed.com (4.91× the country average).

Demographically, the Business process outsourcing audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business process outsourcing fan in United States is more female, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business process outsourcing profile in United States.

Audience size
591K
in United States
Gender
58.2%♀
41.8% male
Age
36.6
average years
Country rank
#33118
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business process outsourcing fans

58.2% are female, 41.8% are male, average age 36.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Business process outsourcing audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.6
Estimated audience size590,834
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Business process outsourcing audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Business process outsourcing audience comes from United States.

Worldwide audience distribution share by country for Business process outsourcing
CountryShare
Philippines24.9%
United States10.3%
South Korea10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business process outsourcing audience in United States is strongest.

Fig. 05

Top regions by affinity

Business process outsourcing fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K2.09×
02Washington, District of Columbia~2K1.29×
03North Dakota~1K1.21×
04Alaska~1K1.17×
05Vermont~1K1.15×
06South Dakota~2K1.11×
07Colorado~10K1.06×
08Montana~2K1.06×
09Delaware~2K1.06×
10Maine~2K1.05×
11Rhode Island~2K1.05×
12New Hampshire~2K1.04×
13Massachusetts~10K1.03×
14Hawaii~3K1.03×
15West Virginia~3K1.02×
16Utah~5K1.01×
17Kansas~5K1.01×
18Idaho~3K1.01×
19Illinois~20K1.00×
20Mississippi~5K0.99×
21Nebraska~3K0.99×
22New Mexico~3K0.98×
23Georgia~20K0.97×
24Arkansas~5K0.96×
25California~60K0.94×
26New Jersey~10K0.94×
27Oregon~6K0.93×
28Florida~40K0.92×
29Iowa~4K0.92×
30Virginia~10K0.91×
31Kentucky~7K0.91×
32Oklahoma~6K0.91×
33Connecticut~5K0.91×
34Nevada~5K0.91×
35Texas~50K0.90×
36Louisiana~7K0.90×
37Maryland~9K0.89×
38South Carolina~8K0.88×
39Alabama~7K0.88×
40North Carolina~20K0.87×
41Arizona~10K0.87×
42Tennessee~10K0.87×
43Indiana~9K0.86×
44Missouri~8K0.86×
45Minnesota~7K0.86×
46Pennsylvania~20K0.85×
47Wisconsin~8K0.85×
48Washington~10K0.84×
49Ohio~10K0.80×
50Michigan~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Business process outsourcing, United States
0.80×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business process outsourcing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business process outsourcing audience
#·InterestCategoryAffinity×
01scream queensMovies & TV32.00×
02Business cardBusiness & Career19.49×
03SkyfallMovies & TV19.49×
04Michael FassbenderMovies & TV16.55×
05QuickBooksHome & Garden10.91×
06Job fairBusiness & Career8.87×
07Web serverTechnology & Electronics6.36×
08Indeed.comBusiness & Career4.91×
09Master of Business AdministrationBusiness & Career4.33×
10Diaper bagKids & Family3.87×
11InnovationBusiness & Career3.51×
12Solar energyHome & Garden3.26×
13Planet FitnessSports3.21×
14United Parcel ServiceBusiness & Career3.20×
15Cloud computingTechnology & Electronics2.98×
16PowerballGames2.66×
17T-MobileTechnology & Electronics2.55×
18BankingBusiness & Career2.25×
19SmartphonesTechnology & Electronics1.85×
20XInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business process outsourcing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business process outsourcing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.43×
Family OrientationCONSERVATISM1.95×
PatriotismCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business process outsourcing audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business process outsourcing have in United States?

Business process outsourcing has an estimated audience of 590,834 people in United States, concentrated in New York and California.

02

What is the gender split and age of Business process outsourcing fans?

58.2% of Business process outsourcing fans are female, 41.8% are male, with an average age of 36.6 years.

03

Which brands do Business process outsourcing fans like most?

Business process outsourcing fans show strongest brand affinity for Indeed.com (4.91×), Business card (19.49×), and QuickBooks (10.91×) over the country average.

04

Where do Business process outsourcing fans live in United States?

Business process outsourcing fans in United States are most concentrated in New York (reach ~70K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Business process outsourcing fans also like?

Beyond Business process outsourcing itself, the audience over-indexes on Business card (19.49×), QuickBooks (10.91×), Job fair (8.87×), and scream queens (32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business process outsourcing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business process outsourcing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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