Business process outsourcing Audience in United States

Business process outsourcing logo

Business process outsourcing has an estimated audience of 590,834 people in United States. 58.2% are female, 41.8% are male, average age 36.6. Top regions: New York, California, Texas. Top brand affinities: QuickBooks, scream queens, Business card, Michael Fassbender, Job fair.

The average Business process outsourcing fan in United States is 36.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include QuickBooks, scream queens, Business card, with strongest over-indexing on QuickBooks (14.71× the country average). Demographically, the Business process outsourcing audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business process outsourcing fans

Demographic split for Business process outsourcing audience in United States
MetricValue
Female58.2%
Male41.8%
Average age36.6
Estimated audience size590,834

Audience persona

The typical Business process outsourcing fan in United States is more female, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for QuickBooks.

Top regions in United States

Top regions ranked by reach for Business process outsourcing in United States
RegionReachAffinity
New York89,0942.7×
California68,0141.05×
Texas47,4870.93×
Florida38,6150.97×
Illinois21,8001.11×
Georgia20,2851.11×
Pennsylvania16,7340.84×
North Carolina14,9450.84×
New Jersey13,1140.87×
Virginia13,0340.91×
Massachusetts13,0331.12×
Ohio10,3800.57×
Colorado9,3481×
Michigan8,9680.58×
Arizona8,9640.74×
Tennessee8,3070.7×
Maryland7,6390.75×
Washington7,5330.64×
Indiana7,4020.69×
Utah6,2901.19×
Oregon6,1470.91×
Minnesota5,5440.65×
Missouri5,5300.58×
South Carolina5,4260.61×
Kentucky5,2160.7×
Kansas4,4400.95×
Mississippi4,4360.91×
Connecticut4,0570.68×
Louisiana3,9440.52×
Wisconsin3,8790.44×
Arkansas3,6950.76×
Alabama3,6720.44×
Nevada3,6620.64×
Oklahoma3,6130.55×
West Virginia2,7471×
Alaska2,7412.17×
Nebraska2,5860.87×
Idaho2,5360.86×
Hawaii2,4230.95×
Iowa2,4090.49×
Montana2,3891.46×
South Dakota2,3591.73×
North Dakota2,2961.89×
New Hampshire2,2630.97×
Wyoming2,2222.54×
New Mexico2,2050.74×
Rhode Island2,1851.16×
Maine2,1841.03×
Vermont2,1492.07×
Washington, District of Columbia2,1201.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business process outsourcing audience
BrandAffinityCategory
QuickBooks14.71×Home & Garden
scream queens45.75×Movies & TV
Business card19.9×Business & Career
Michael Fassbender18.67×Movies & TV
Job fair8.27×Business & Career
Kia Sportage15.1×Cars & Mobility
Indeed.com2.88×Business & Career
United States Postal Service2.81×Business & Career
Metaphysics3.67×Business & Career
Clarinet5.82×Music & Radio
Bachelor of Business Administration22.58×Business & Career
Bass guitar3.02×Music & Radio
Saxophone5.41×Music & Radio
Skyfall19.49×Movies & TV
Planet Fitness2.21×Sports
Business software8.37×Business & Career
Fly fishing3.71×Sports
Jonathan Rhys Meyers19.49×Fashion & Accessoires
Powerball2.22×Games
Golf Channel3.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business process outsourcing audience
TraitClusterScore
Career OrientationPOWER3.69
Quality AwarenessPREMIUM1.89
Need for SecurityCONSERVATISM1.53
Convenience OrientationPREMIUM1.31
Social Media UsageJOY1.3
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Business process outsourcing
CountryShare
Philippines24.9%
United States10.3%
South Korea10.0%

See Business process outsourcing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business process outsourcing have in United States?

Business process outsourcing has an estimated audience of 590,834 people in United States, concentrated in New York and California.

What is the gender split and age of Business process outsourcing fans?

58.2% of Business process outsourcing fans are female, 41.8% are male, with an average age of 36.6 years.

Which brands do Business process outsourcing fans like most?

Business process outsourcing fans show strongest brand affinity for QuickBooks (14.71×), scream queens (45.75×), and Business card (19.9×) over the country average.

Where do Business process outsourcing fans live in United States?

Business process outsourcing fans in United States are most concentrated in New York (reach 89,094), California (reach 68,014), and Texas (reach 47,487). These three regions account for the largest share of the active audience.

What other brands do Business process outsourcing fans also like?

Beyond Business process outsourcing itself, the audience over-indexes on scream queens (45.75×), Business card (19.9×), Michael Fassbender (18.67×), and Job fair (8.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business process outsourcing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.