Rascasse Audience Intelligence

scream queens Audience in United States

A data profile of the people who buy, follow and care about scream queens in United States — modelled from more than twelve digital signal sources. scream queens has an estimated audience of 817,402 people in United States.

The average scream queens fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Letterkenny (TV series), I Know What You Did Last Summer, Drag Me to Hell, with strongest over-indexing on Letterkenny (TV series) (254.59× the country average).

Demographically, the scream queens audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical scream queens fan in United States is more female, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Letterkenny (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the scream queens profile in United States.

Audience size
817K
in United States
Gender
70.9%
29.1% male
Age
31.9
average years
Country rank
#27090
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of scream queens viewers

70.9% are female, 29.1% are male, average age 31.9.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for scream queens audience in United States
MetricValue
Female70.9%
Male29.1%
Average age31.9
Estimated audience size817,402
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the scream queens audience in United States
Age bracketShare%
16-1943%
20-2918%
30-3914%
40-4916%
50+9%
Fig. 04

Worldwide distribution

36.9%

of the worldwide scream queens audience comes from United States.

Worldwide audience distribution share by country for scream queens
CountryShare
United States36.9%
Brazil12.7%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the scream queens audience in United States is strongest.

Fig. 05

Top regions by affinity

scream queens fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.22×
02Louisiana~10K1.15×
03Oklahoma~10K1.15×
04Texas~80K1.11×
05Oregon~10K1.11×
06Arkansas~8K1.10×
07Missouri~10K1.08×
08Kansas~7K1.08×
09Idaho~5K1.08×
10Illinois~30K1.07×
11Mississippi~7K1.07×
12West Virginia~4K1.07×
13Kentucky~10K1.06×
14California~100K1.05×
15Arizona~20K1.05×
16Washington~20K1.05×
17Georgia~30K1.04×
18Indiana~20K1.04×
19Tennessee~20K1.03×
20Michigan~20K1.02×
21Nebraska~4K1.02×
22Massachusetts~20K1.01×
23Ohio~30K1.00×
24North Carolina~30K1.00×
25Alabama~10K1.00×
26Iowa~7K1.00×
27New Mexico~4K1.00×
28Pennsylvania~30K0.99×
29Virginia~20K0.99×
30Colorado~10K0.99×
31Alaska~2K0.99×
32New York~50K0.97×
33Maryland~10K0.97×
34Minnesota~10K0.97×
35Washington, District of Columbia~2K0.97×
36Wisconsin~10K0.96×
37Montana~2K0.96×
38South Carolina~10K0.95×
39Connecticut~8K0.95×
40Nevada~8K0.95×
41Rhode Island~3K0.95×
42Florida~50K0.93×
43Delaware~2K0.93×
44North Dakota~2K0.92×
45New Hampshire~3K0.91×
46Vermont~1K0.91×
47Maine~3K0.90×
48New Jersey~20K0.89×
49South Dakota~2K0.89×
50Hawaii~3K0.80×
Fig. 06

Affinity by region

Affinity by region — scream queens, United States
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the scream queens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for scream queens audience
#·InterestCategoryAffinity×
01Maltepe UniversityBusiness & Career286.00×
02Drag Me to HellMovies & TV278.82×
03Letterkenny (TV series)Movies & TV254.59×
04Battleship (game)Games150.75×
05The Glee ProjectMovies & TV137.44×
06I Know What You Did Last SummerMovies & TV113.59×
07Petra UniversityBusiness & Career88.86×
08Ira GlassMusic & Radio85.14×
09Hair tutorialsBeauty & Wellness76.46×
10Charlie MungerPolitics & Society74.81×
11Brazilian BlowoutBeauty & Wellness69.54×
12Strike Back (TV series)Movies & TV64.01×
13Band of BrothersMovies & TV44.63×
14OmbreBeauty & Wellness40.00×
15The PacificMovies & TV25.99×
16OutsourcingBusiness & Career19.74×
17Get Out (film)Movies & TV18.65×
18Wicked (musical)Music & Radio12.79×
19PBSMovies & TV7.85×
20Duck huntingSports7.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the scream queens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by scream queens audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.61×
SpiritualityBALANCE2.11×
Healthy LifestyleBALANCE1.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by scream queens audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
Convenience OrientationPREMIUM0.71×
DIY MentalityTHRILL0.80×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does scream queens have in United States?

scream queens has an estimated audience of 817,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of scream queens viewers?

70.9% of scream queens fans are female, 29.1% are male, with an average age of 31.9 years.

03

Which brands do scream queens fans like most?

scream queens fans show strongest brand affinity for Letterkenny (TV series) (254.59×), I Know What You Did Last Summer (113.59×), and Drag Me to Hell (278.82×) over the country average.

04

Where do scream queens fans live in United States?

scream queens fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do scream queens fans also like?

Beyond scream queens itself, the audience over-indexes on I Know What You Did Last Summer (113.59×), Drag Me to Hell (278.82×), Hair tutorials (76.46×), and Band of Brothers (44.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for scream queens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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