A data profile of the people who buy, follow and care about scream queens in United States — modelled from more than twelve digital signal sources. scream queens has an estimated audience of 817,402 people in United States.
The average scream queens fan in United States is 31.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Letterkenny (TV series), I Know What You Did Last Summer, Drag Me to Hell, with strongest over-indexing on Letterkenny (TV series) (254.59× the country average).
Demographically, the scream queens audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical scream queens fan in United States is more female, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Letterkenny (TV series).
The key figures that characterise the scream queens profile in United States.
70.9% are female, 29.1% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 31.9 |
| Estimated audience size | 817,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 16% | |
| 50+ | 9% |
Where the scream queens audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~9K | 1.22× | |
| 02 | Louisiana | ~10K | 1.15× | |
| 03 | Oklahoma | ~10K | 1.15× | |
| 04 | Texas | ~80K | 1.11× | |
| 05 | Oregon | ~10K | 1.11× | |
| 06 | Arkansas | ~8K | 1.10× | |
| 07 | Missouri | ~10K | 1.08× | |
| 08 | Kansas | ~7K | 1.08× | |
| 09 | Idaho | ~5K | 1.08× | |
| 10 | Illinois | ~30K | 1.07× | |
| 11 | Mississippi | ~7K | 1.07× | |
| 12 | West Virginia | ~4K | 1.07× | |
| 13 | Kentucky | ~10K | 1.06× | |
| 14 | California | ~100K | 1.05× | |
| 15 | Arizona | ~20K | 1.05× | |
| 16 | Washington | ~20K | 1.05× | |
| 17 | Georgia | ~30K | 1.04× | |
| 18 | Indiana | ~20K | 1.04× | |
| 19 | Tennessee | ~20K | 1.03× | |
| 20 | Michigan | ~20K | 1.02× | |
| 21 | Nebraska | ~4K | 1.02× | |
| 22 | Massachusetts | ~20K | 1.01× | |
| 23 | Ohio | ~30K | 1.00× | |
| 24 | North Carolina | ~30K | 1.00× | |
| 25 | Alabama | ~10K | 1.00× | |
| 26 | Iowa | ~7K | 1.00× | |
| 27 | New Mexico | ~4K | 1.00× | |
| 28 | Pennsylvania | ~30K | 0.99× | |
| 29 | Virginia | ~20K | 0.99× | |
| 30 | Colorado | ~10K | 0.99× | |
| 31 | Alaska | ~2K | 0.99× | |
| 32 | New York | ~50K | 0.97× | |
| 33 | Maryland | ~10K | 0.97× | |
| 34 | Minnesota | ~10K | 0.97× | |
| 35 | Washington, District of Columbia | ~2K | 0.97× | |
| 36 | Wisconsin | ~10K | 0.96× | |
| 37 | Montana | ~2K | 0.96× | |
| 38 | South Carolina | ~10K | 0.95× | |
| 39 | Connecticut | ~8K | 0.95× | |
| 40 | Nevada | ~8K | 0.95× | |
| 41 | Rhode Island | ~3K | 0.95× | |
| 42 | Florida | ~50K | 0.93× | |
| 43 | Delaware | ~2K | 0.93× | |
| 44 | North Dakota | ~2K | 0.92× | |
| 45 | New Hampshire | ~3K | 0.91× | |
| 46 | Vermont | ~1K | 0.91× | |
| 47 | Maine | ~3K | 0.90× | |
| 48 | New Jersey | ~20K | 0.89× | |
| 49 | South Dakota | ~2K | 0.89× | |
| 50 | Hawaii | ~3K | 0.80× |
The strongest cross-interests of the scream queens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maltepe University | Business & Career | 286.00× | ||
| 02 | Drag Me to Hell | Movies & TV | 278.82× | ||
| 03 | Letterkenny (TV series) | Movies & TV | 254.59× | ||
| 04 | Battleship (game) | Games | 150.75× | ||
| 05 | The Glee Project | Movies & TV | 137.44× | ||
| 06 | I Know What You Did Last Summer | Movies & TV | 113.59× | ||
| 07 | Petra University | Business & Career | 88.86× | ||
| 08 | Ira Glass | Music & Radio | 85.14× | ||
| 09 | Hair tutorials | Beauty & Wellness | 76.46× | ||
| 10 | Charlie Munger | Politics & Society | 74.81× | ||
| 11 | Brazilian Blowout | Beauty & Wellness | 69.54× | ||
| 12 | Strike Back (TV series) | Movies & TV | 64.01× | ||
| 13 | Band of Brothers | Movies & TV | 44.63× | ||
| 14 | Ombre | Beauty & Wellness | 40.00× | ||
| 15 | The Pacific | Movies & TV | 25.99× | ||
| 16 | Outsourcing | Business & Career | 19.74× | ||
| 17 | Get Out (film) | Movies & TV | 18.65× | ||
| 18 | Wicked (musical) | Music & Radio | 12.79× | ||
| 19 | PBS | Movies & TV | 7.85× | ||
| 20 | Duck hunting | Sports | 7.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.61× | |
| Spirituality | BALANCE | 2.11× | |
| Healthy Lifestyle | BALANCE | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Convenience Orientation | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.80× |
scream queens has an estimated audience of 817,402 people in United States, concentrated in California and Texas.
70.9% of scream queens fans are female, 29.1% are male, with an average age of 31.9 years.
scream queens fans show strongest brand affinity for Letterkenny (TV series) (254.59×), I Know What You Did Last Summer (113.59×), and Drag Me to Hell (278.82×) over the country average.
scream queens fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond scream queens itself, the audience over-indexes on I Know What You Did Last Summer (113.59×), Drag Me to Hell (278.82×), Hair tutorials (76.46×), and Band of Brothers (44.63×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for scream queens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.