Rascasse Audience Intelligence

Drag Me to Hell Audience in United States

A data profile of the people who buy, follow and care about Drag Me to Hell in United States — modelled from more than twelve digital signal sources. Drag Me to Hell has an estimated audience of 655,377 people in United States.

#2651among Movie / TV Show / Series in United States#5792in Movies & TV

The average Drag Me to Hell fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fiberglass, The Strangers (2008 film), scream queens, with strongest over-indexing on Fiberglass (92.51× the country average).

Demographically, the Drag Me to Hell audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drag Me to Hell fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Fiberglass.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drag Me to Hell profile in United States.

Audience size
655K
in United States
Gender
49.5%♀
50.5% male
Age
42.0
average years
Country rank
#31100
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drag Me to Hell viewers

49.5% are female, 50.5% are male, average age 42.0.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Drag Me to Hell audience in United States
MetricValue
Female49.5%
Male50.5%
Average age42.0
Estimated audience size655,377
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Drag Me to Hell audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3919%
40-4927%
50+25%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Drag Me to Hell audience comes from United States.

Worldwide audience distribution share by country for Drag Me to Hell
CountryShare
United States42.4%
Mexico11.0%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drag Me to Hell audience in United States is strongest.

Fig. 05

Top regions by affinity

Drag Me to Hell fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.20×
02New Mexico~4K1.19×
03California~80K1.18×
04Nevada~7K1.16×
05Texas~60K1.12×
06Illinois~20K1.12×
07Kentucky~8K1.11×
08Washington~10K1.10×
09Oklahoma~7K1.09×
10Utah~6K1.08×
11Arizona~10K1.07×
12Missouri~10K1.07×
13West Virginia~3K1.07×
14New York~40K1.05×
15Colorado~10K1.05×
16Ohio~20K1.03×
17Pennsylvania~20K1.02×
18Louisiana~8K1.02×
19Kansas~5K1.02×
20New Hampshire~2K1.02×
21Arkansas~5K1.01×
22Indiana~10K1.00×
23Maine~2K1.00×
24North Carolina~20K0.99×
25Michigan~20K0.99×
26Tennessee~10K0.99×
27Rhode Island~2K0.99×
28Alaska~1K0.99×
29Virginia~10K0.98×
30Mississippi~5K0.97×
31Idaho~3K0.97×
32Maryland~10K0.96×
33Nebraska~3K0.96×
34Washington, District of Columbia~2K0.96×
35Vermont~1K0.96×
36Connecticut~6K0.95×
37Delaware~2K0.95×
38Georgia~20K0.94×
39New Jersey~10K0.94×
40Massachusetts~10K0.94×
41Iowa~5K0.94×
42Montana~2K0.94×
43Minnesota~8K0.93×
44Alabama~8K0.93×
45Wisconsin~8K0.92×
46North Dakota~1K0.91×
47South Carolina~8K0.90×
48South Dakota~1K0.89×
49Florida~40K0.87×
50Hawaii~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Drag Me to Hell, United States
0.87×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drag Me to Hell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drag Me to Hell audience
#·InterestCategoryAffinity×
01scream queensMovies & TV278.82×
02Panic RoomMovies & TV177.43×
03The Strangers (2008 film)Movies & TV166.80×
04Bates Motel (TV series)Movies & TV145.60×
05SuspiriaMovies & TV142.31×
0610 Cloverfield LaneMovies & TV140.72×
07FiberglassTechnology & Electronics92.51×
08Crimson PeakMovies & TV76.67×
09CreepypastaLiterature44.67×
10The X-FilesMovies & TV34.01×
11Channel 5 (UK)Movies & TV30.58×
12A Quiet PlaceMovies & TV30.23×
13Single track (mountain biking)Sports29.71×
14The Conjuring 2Movies & TV28.87×
15The PurgeMovies & TV25.12×
16Obsessed (2009 film)Movies & TV19.77×
1724 (TV series)Movies & TV19.40×
18Band of BrothersMovies & TV18.07×
19Twin PeaksMovies & TV13.69×
20BeetlejuiceMovies & TV8.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drag Me to Hell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drag Me to Hell audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
SpiritualityBALANCE1.84×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drag Me to Hell audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Pet OwnershipJOY0.68×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drag Me to Hell have in United States?

Drag Me to Hell has an estimated audience of 655,377 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drag Me to Hell viewers?

49.5% of Drag Me to Hell fans are female, 50.5% are male, with an average age of 42.0 years.

03

Which brands do Drag Me to Hell fans like most?

Drag Me to Hell fans show strongest brand affinity for Fiberglass (92.51×), The Strangers (2008 film) (166.8×), and scream queens (278.82×) over the country average.

04

Where do Drag Me to Hell fans live in United States?

Drag Me to Hell fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Drag Me to Hell fans also like?

Beyond Drag Me to Hell itself, the audience over-indexes on The Strangers (2008 film) (166.8×), scream queens (278.82×), Bates Motel (TV series) (145.6×), and 10 Cloverfield Lane (140.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Drag Me to Hell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drag Me to Hell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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