Drag Me to Hell Audience in United States

Drag Me to Hell logo

Drag Me to Hell has an estimated audience of 607,309 people in United States. 49.5% are female, 50.5% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Glossier, The Nice Guys, Dog breed, Mortgage insurance, Google Photos.

The average Drag Me to Hell fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Glossier, The Nice Guys, Dog breed, with strongest over-indexing on Glossier (17.2× the country average). Demographically, the Drag Me to Hell audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Drag Me to Hell fans

Demographic split for Drag Me to Hell audience in United States
MetricValue
Female49.5%
Male50.5%
Average age42.0
Estimated audience size607,309

Audience persona

The typical Drag Me to Hell fan in United States is balanced, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Glossier.

Top regions in United States

Top regions ranked by reach for Drag Me to Hell in United States
RegionReachAffinity
California75,6031.13×
Texas60,6161.16×
Florida37,3060.91×
New York37,0451.09×
Illinois23,4201.16×
Pennsylvania21,0781.03×
Ohio19,3661.04×
North Carolina18,5021.01×
Georgia17,7400.95×
Michigan15,7260.99×
Virginia14,7441×
New Jersey14,7120.95×
Arizona13,9401.12×
Washington13,3421.1×
Tennessee12,3441.01×
Indiana11,6271.05×
Massachusetts11,1550.93×
Missouri11,0461.13×
Colorado10,1021.06×
Maryland10,0300.96×
Kentucky8,8271.16×
Wisconsin8,4970.93×
Minnesota8,3850.96×
South Carolina8,3560.91×
Oregon8,1191.17×
Alabama8,0140.94×
Louisiana7,9861.02×
Oklahoma7,3941.1×
Nevada6,7791.15×
Utah5,9311.09×
Connecticut5,9090.97×
Arkansas5,1441.03×
Kansas5,1251.07×
Mississippi4,7150.94×
Iowa4,6290.93×
New Mexico3,5081.15×
West Virginia3,0241.07×
Idaho2,9120.96×
Nebraska2,8420.93×
New Hampshire2,4181.01×
Hawaii2,2540.86×
Maine2,1270.98×
Rhode Island1,8340.95×
Washington, District of Columbia1,6640.91×
Delaware1,5570.93×
Montana1,5190.9×
Alaska1,2550.97×
South Dakota1,1230.8×
North Dakota1,0350.83×
Vermont9060.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drag Me to Hell audience
BrandAffinityCategory
Glossier17.2×Beauty & Wellness
The Nice Guys22.73×Movies & TV
Dog breed2.23×Pets & Animals
Mortgage insurance6.82×Business & Career
Google Photos3.66×Technology & Electronics
Hemnet19.31×Home & Garden
Assassin's Creed II9.64×Games
Autlán36.92×Travel & Leisure
Israel2.54×Travel & Leisure
Panama3.82×Travel & Leisure
Elsword16.71×Games
Poble Espanyol47.42×Travel & Leisure
Personalised Gifts4.47×Home & Garden
Jeep FJ99.94×Cars & Mobility
Wok5.75×Food & Beverages
Sussex County, New Jersey8.09×Travel & Leisure
Hocus Pocus3.93×Movies & TV
Grinch3.25×Movies & TV
ARCO2.31×Cars & Mobility
Litter box1.62×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drag Me to Hell audience
TraitClusterScore
ExtroversionTHRILL2.05
LGBTQ+ IdentityOPEN1.69
PatriotismCONSERVATISM1.44
Urban LifestyleOPEN1.34
Convenience OrientationPREMIUM1.34
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Drag Me to Hell
CountryShare
United States44.8%
Germany10.5%
United Kingdom7.8%

See Drag Me to Hell audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Drag Me to Hell have in United States?

Drag Me to Hell has an estimated audience of 607,309 people in United States, concentrated in California and Texas.

What is the gender split and age of Drag Me to Hell fans?

49.5% of Drag Me to Hell fans are female, 50.5% are male, with an average age of 42.0 years.

Which brands do Drag Me to Hell fans like most?

Drag Me to Hell fans show strongest brand affinity for Glossier (17.2×), The Nice Guys (22.73×), and Dog breed (2.23×) over the country average.

Where do Drag Me to Hell fans live in United States?

Drag Me to Hell fans in United States are most concentrated in California (reach 75,603), Texas (reach 60,616), and Florida (reach 37,306). These three regions account for the largest share of the active audience.

What other brands do Drag Me to Hell fans also like?

Beyond Drag Me to Hell itself, the audience over-indexes on The Nice Guys (22.73×), Dog breed (2.23×), Mortgage insurance (6.82×), and Google Photos (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drag Me to Hell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.