The Purge Audience in United States

The Purge logo

The Purge has an estimated audience of 1,727,740 people in United States. 45.4% are female, 54.6% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: The Conjuring, Seven (1995 film), Psycho (1960 film), Annabelle (film), Saw (franchise).

The average The Purge fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Conjuring, Seven (1995 film), Psycho (1960 film), with strongest over-indexing on The Conjuring (19× the country average). Demographically, the The Purge audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Purge fans

Demographic split for The Purge audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.8
Estimated audience size1,727,740

Audience persona

The typical The Purge fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for The Conjuring.

Top regions in United States

Top regions ranked by reach for The Purge in United States
RegionReachAffinity
California254,2711.34×
Texas211,4111.42×
Florida107,8700.92×
New York91,2880.95×
Illinois66,4641.15×
Pennsylvania60,2261.04×
Georgia59,9351.13×
North Carolina55,4551.07×
Ohio54,5781.03×
Arizona44,2201.25×
Michigan43,9590.97×
New Jersey42,6690.97×
Virginia40,6130.97×
Washington34,8491.01×
Tennessee34,6061×
Indiana34,1801.08×
Massachusetts30,3390.89×
Maryland28,8300.97×
Missouri28,7431.03×
Colorado28,2011.04×
South Carolina25,4660.98×
Louisiana25,1521.13×
Alabama25,0921.04×
Kentucky23,7151.09×
Wisconsin23,4490.9×
Oklahoma22,1581.15×
Minnesota21,4350.87×
Nevada19,8041.19×
Utah18,8851.22×
Oregon18,5650.94×
Connecticut17,5631.01×
Mississippi15,7301.11×
Arkansas15,4331.08×
Kansas14,2311.05×
Iowa13,5100.95×
New Mexico10,8631.25×
Nebraska8,6841×
Idaho8,3790.97×
West Virginia7,9620.99×
Hawaii6,0700.82×
New Hampshire5,4320.8×
Maine4,9870.81×
Rhode Island4,7240.86×
Delaware4,4150.93×
Washington, District of Columbia4,0020.77×
Montana3,8540.8×
South Dakota3,6340.91×
Alaska3,0080.81×
North Dakota2,9660.84×
Vermont2,1440.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Purge audience
BrandAffinityCategory
The Conjuring19×Movies & TV
Seven (1995 film)29.12×Movies & TV
Psycho (1960 film)28.23×Movies & TV
Annabelle (film)29.88×Movies & TV
Saw (franchise)25.75×Movies & TV
Insidious (film)25.36×Movies & TV
Shutter Island (film)24.93×Movies & TV
Haven (TV series)16.89×Movies & TV
Scream (film series)19.33×Movies & TV
The Shining (film)21.69×Movies & TV
Imdb12.05×Movies & TV
Oculus (film)26.01×Movies & TV
Cary Elwes20.82×Movies & TV
I Know What You Did Last Summer12.97×Movies & TV
Day of the Dead (2008 film)25.56×Movies & TV
The Mist (film)31.98×Movies & TV
A Quiet Place25.05×Movies & TV
The Sixth Sense27.01×Movies & TV
Superman2.63×Movies & TV
Acrimony33.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Purge audience
TraitClusterScore
ExtroversionTHRILL1.79
PatriotismCONSERVATISM1.24
TraditionCONSERVATISM1.19
Urban LifestyleOPEN1.16
Social Media UsageJOY1.16
LGBTQ+ IdentityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for The Purge
CountryShare
United States34.9%
United Kingdom6.8%
Germany5.2%

See The Purge audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Purge have in United States?

The Purge has an estimated audience of 1,727,740 people in United States, concentrated in California and Texas.

What is the gender split and age of The Purge fans?

45.4% of The Purge fans are female, 54.6% are male, with an average age of 35.8 years.

Which brands do The Purge fans like most?

The Purge fans show strongest brand affinity for The Conjuring (19×), Seven (1995 film) (29.12×), and Psycho (1960 film) (28.23×) over the country average.

Where do The Purge fans live in United States?

The Purge fans in United States are most concentrated in California (reach 254,271), Texas (reach 211,411), and Florida (reach 107,870). These three regions account for the largest share of the active audience.

What other brands do The Purge fans also like?

Beyond The Purge itself, the audience over-indexes on Seven (1995 film) (29.12×), Psycho (1960 film) (28.23×), Annabelle (film) (29.88×), and Saw (franchise) (25.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Purge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.