Rascasse Audience Intelligence

The Purge Audience in United States

A data profile of the people who buy, follow and care about The Purge in United States — modelled from more than twelve digital signal sources. The Purge has an estimated audience of 1,744,414 people in United States.

#1009among Movie / TV Show / Series in United States#2540in Movies & TV

The average The Purge fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seven (1995 film), The Conjuring, Psycho (1960 film), with strongest over-indexing on Seven (1995 film) (29.12× the country average).

Demographically, the The Purge audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Purge fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Seven (1995 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Purge profile in United States.

Audience size
1.7M
in United States
Gender
45.4%♀
54.6% male
Age
35.8
average years
Country rank
#15840
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Purge viewers

45.4% are female, 54.6% are male, average age 35.8.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for The Purge audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.8
Estimated audience size1,744,414
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the The Purge audience in United States
Age bracketShare%
16-1922%
20-2931%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

31.2%

of the worldwide The Purge audience comes from United States.

Worldwide audience distribution share by country for The Purge
CountryShare
United States31.2%
Germany7.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Purge audience in United States is strongest.

Fig. 05

Top regions by affinity

The Purge fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.34×
02Hawaii~9K1.27×
03California~200K1.26×
04New Mexico~10K1.25×
05Arizona~40K1.23×
06Utah~20K1.21×
07Nevada~20K1.15×
08Louisiana~20K1.11×
09Oklahoma~20K1.11×
10Mississippi~20K1.08×
11Illinois~60K1.07×
12Kentucky~20K1.06×
13Arkansas~20K1.06×
14Georgia~60K1.05×
15Alabama~30K1.04×
16Idaho~9K1.04×
17Indiana~30K1.03×
18Pennsylvania~60K1.02×
19North Carolina~50K1.02×
20West Virginia~8K1.02×
21Connecticut~20K1.01×
22Kansas~10K1.01×
23Nebraska~9K1.01×
24Washington~30K1.00×
25Colorado~30K1.00×
26Missouri~30K0.99×
27Ohio~50K0.97×
28Maryland~30K0.97×
29South Dakota~4K0.97×
30South Carolina~30K0.96×
31Michigan~40K0.95×
32New Jersey~40K0.95×
33Virginia~40K0.95×
34Tennessee~30K0.95×
35North Dakota~3K0.95×
36Iowa~10K0.94×
37Delaware~4K0.94×
38Alaska~3K0.94×
39Rhode Island~5K0.93×
40New York~90K0.91×
41Oregon~20K0.91×
42Wisconsin~20K0.89×
43Florida~100K0.88×
44Massachusetts~30K0.88×
45Montana~4K0.88×
46Minnesota~20K0.86×
47Vermont~3K0.86×
48New Hampshire~6K0.85×
49Maine~5K0.85×
50Washington, District of Columbia~4K0.81×
Fig. 06

Affinity by region

Affinity by region — The Purge, United States
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Purge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Purge audience
#·InterestCategoryAffinity×
01The Mist (film)Movies & TV31.98×
02Annabelle (film)Movies & TV29.88×
03Seven (1995 film)Movies & TV29.12×
04Psycho (1960 film)Movies & TV28.23×
05The Sixth SenseMovies & TV27.01×
06Oculus (film)Movies & TV26.01×
07Saw (franchise)Movies & TV25.75×
08Day of the Dead (2008 film)Movies & TV25.56×
09Insidious (film)Movies & TV25.36×
10A Quiet PlaceMovies & TV25.05×
11Shutter Island (film)Movies & TV24.93×
12The Shining (film)Movies & TV21.69×
13Cary ElwesMovies & TV20.82×
14Scream (film series)Movies & TV19.33×
15The ConjuringMovies & TV19.00×
16Haven (TV series)Movies & TV16.89×
17I Know What You Did Last SummerMovies & TV12.97×
18ImdbMovies & TV12.05×
19Obsessed (2009 film)Movies & TV10.78×
20Frankenstein (1931 film)Movies & TV9.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Purge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Purge audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.37×
Social Media UsageJOY1.23×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Purge audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.80×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Purge have in United States?

The Purge has an estimated audience of 1,744,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Purge viewers?

45.4% of The Purge fans are female, 54.6% are male, with an average age of 35.8 years.

03

Which brands do The Purge fans like most?

The Purge fans show strongest brand affinity for Seven (1995 film) (29.12×), The Conjuring (19×), and Psycho (1960 film) (28.23×) over the country average.

04

Where do The Purge fans live in United States?

The Purge fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Purge fans also like?

Beyond The Purge itself, the audience over-indexes on The Conjuring (19×), Psycho (1960 film) (28.23×), Shutter Island (film) (24.93×), and Insidious (film) (25.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Purge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Purge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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