Rascasse Audience Intelligence

Shutter Island (film) Audience in United States

A data profile of the people who buy, follow and care about Shutter Island (film) in United States — modelled from more than twelve digital signal sources. Shutter Island (film) has an estimated audience of 3,819,452 people in United States.

The average Shutter Island (film) fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Pan's Labyrinth, Leonardo DiCaprio, with strongest over-indexing on The Strangers (2008 film) (95.99× the country average).

Demographically, the Shutter Island (film) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shutter Island (film) fan in United States is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shutter Island (film) profile in United States.

Audience size
3.8M
in United States
Gender
49.3%
50.7% male
Age
40.0
average years
Country rank
#8346
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shutter Island (film) viewers

49.3% are female, 50.7% are male, average age 40.0.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Shutter Island (film) audience in United States
MetricValue
Female49.3%
Male50.7%
Average age40.0
Estimated audience size3,819,452
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Shutter Island (film) audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Shutter Island (film) audience comes from United States.

Worldwide audience distribution share by country for Shutter Island (film)
CountryShare
United States26.1%
Italy7.3%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shutter Island (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shutter Island (film) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~80K1.23×
02Utah~40K1.20×
03Connecticut~40K1.11×
04North Dakota~8K1.11×
05Pennsylvania~100K1.07×
06Kansas~30K1.07×
07Indiana~70K1.06×
08Idaho~20K1.06×
09Rhode Island~10K1.06×
10Illinois~100K1.05×
11Ohio~100K1.05×
12Missouri~60K1.05×
13Minnesota~50K1.05×
14Oklahoma~40K1.05×
15New Hampshire~10K1.05×
16Maine~10K1.05×
17Michigan~90K1.04×
18Wisconsin~50K1.04×
19Iowa~30K1.04×
20Kentucky~40K1.03×
21Nebraska~20K1.03×
22Vermont~6K1.03×
23Washington~70K1.02×
24Oregon~40K1.02×
25South Dakota~8K1.02×
26New Jersey~90K1.01×
27New York~200K1.00×
28North Carolina~100K1.00×
29Tennessee~70K1.00×
30Montana~10K1.00×
31California~400K0.99×
32Colorado~50K0.99×
33Arkansas~30K0.99×
34West Virginia~20K0.99×
35Virginia~80K0.98×
36Texas~300K0.97×
37Louisiana~40K0.96×
38Georgia~100K0.95×
39South Carolina~50K0.95×
40Delaware~9K0.95×
41Arizona~70K0.94×
42Maryland~50K0.93×
43Alabama~40K0.93×
44Mississippi~30K0.92×
45Alaska~7K0.92×
46Florida~200K0.91×
47Washington, District of Columbia~9K0.85×
48New Mexico~10K0.83×
49Hawaii~10K0.83×
50Nevada~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Shutter Island (film), United States
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shutter Island (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shutter Island (film) audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV106.23×
02The Strangers (2008 film)Movies & TV95.99×
03Crimson PeakMovies & TV95.69×
04Bates Motel (TV series)Movies & TV93.34×
05SuspiriaMovies & TV86.04×
06The Book of EliMovies & TV85.77×
07Pan's LabyrinthMovies & TV80.92×
08Dracula UntoldMovies & TV80.19×
09The Man from U.N.C.L.E.Movies & TV65.42×
1010 Cloverfield LaneMovies & TV57.38×
11Jeffrey Dean MorganMovies & TV48.72×
12Christina RicciMovies & TV39.50×
13The Conjuring 2Movies & TV38.05×
14A Beautiful Mind (film)Movies & TV35.31×
15Werner HerzogMovies & TV35.04×
16Good Will HuntingMovies & TV31.10×
17Leonardo DiCaprioMovies & TV29.14×
18CreepypastaLiterature28.15×
19InceptionMovies & TV25.28×
20Anya Taylor-JoyMovies & TV16.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shutter Island (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Shutter Island (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
Community OrientationOPEN1.29×
Family OrientationCONSERVATISM1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Shutter Island (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.80×
DIY MentalityTHRILL0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Shutter Island (film) have in United States?

Shutter Island (film) has an estimated audience of 3,819,452 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shutter Island (film) viewers?

49.3% of Shutter Island (film) fans are female, 50.7% are male, with an average age of 40.0 years.

03

Which brands do Shutter Island (film) fans like most?

Shutter Island (film) fans show strongest brand affinity for The Strangers (2008 film) (95.99×), Pan's Labyrinth (80.92×), and Leonardo DiCaprio (29.14×) over the country average.

04

Where do Shutter Island (film) fans live in United States?

Shutter Island (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shutter Island (film) fans also like?

Beyond Shutter Island (film) itself, the audience over-indexes on Pan's Labyrinth (80.92×), Leonardo DiCaprio (29.14×), Bates Motel (TV series) (93.34×), and Jeffrey Dean Morgan (48.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shutter Island (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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