Scream (film series) Audience in United States

Scream (film series) logo

Scream (film series) has an estimated audience of 5,314,128 people in United States. 46.3% are female, 53.7% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Paleo Grubs, Vickie Guerrero, Goop, Dog breed.

The average Scream (film series) fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Paleo Grubs, Vickie Guerrero, with strongest over-indexing on Grinch (20.02× the country average). Demographically, the Scream (film series) audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Scream (film series) fans

Demographic split for Scream (film series) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age37.2
Estimated audience size5,314,128

Audience persona

The typical Scream (film series) fan in United States is balanced, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Scream (film series) in United States
RegionReachAffinity
California698,0741.19×
Texas609,9571.34×
Florida349,9090.97×
New York253,8850.85×
Illinois195,2511.1×
Pennsylvania181,8841.02×
Ohio178,8831.09×
Georgia175,4031.07×
North Carolina162,5811.02×
Michigan144,5641.04×
Arizona137,6741.27×
Virginia123,5180.95×
New Jersey117,4800.87×
Tennessee114,7921.08×
Indiana112,2681.16×
Washington103,2340.97×
Missouri98,6551.15×
Colorado91,1951.09×
Massachusetts86,7410.83×
Kentucky82,1901.23×
Alabama80,7621.09×
Maryland80,2620.88×
South Carolina79,2940.99×
Oklahoma76,7391.3×
Wisconsin75,5850.95×
Louisiana74,6111.09×
Minnesota69,1890.91×
Oregon60,4120.99×
Nevada59,0481.15×
Utah55,3681.16×
Arkansas49,6061.13×
Connecticut48,5800.91×
Mississippi46,7471.07×
Kansas45,6351.09×
Iowa43,5170.99×
New Mexico33,9271.27×
West Virginia29,1371.18×
Idaho28,4351.07×
Nebraska25,9430.97×
New Hampshire17,2790.83×
Maine14,4800.76×
Rhode Island14,4540.85×
Hawaii14,4220.63×
Montana12,6030.85×
Delaware11,9320.81×
South Dakota10,7410.87×
Washington, District of Columbia9,9480.62×
North Dakota9,8420.9×
Alaska9,2510.81×
Wyoming6,8330.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scream (film series) audience
BrandAffinityCategory
Grinch20.02×Movies & TV
Paleo Grubs269.81×Food & Beverages
Vickie Guerrero26.35×Business & Career
Goop8.13×Internet & Social Media
Dog breed1.64×Pets & Animals
Wok8.47×Food & Beverages
Google Photos3.16×Technology & Electronics
Elsword20×Games
Vocal harmony5.02×Music & Radio
Combat sport1.76×Sports
Grace Slick8.96×Music & Radio
Hemnet12.88×Home & Garden
Nebraska Cornhuskers football3.38×Sports
John Havlicek14.17×Sports
Bank account2.12×Business & Career
Home staging4.43×Home & Garden
Endless Space19.31×Games
Gift registry10.38×Kids & Family
The Nice Guys6.37×Movies & TV
Autlán22.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scream (film series) audience
TraitClusterScore
Risk AppetiteTHRILL2.7
Luxury OrientationPREMIUM2.63
ExtroversionTHRILL1.73
LGBTQ+ IdentityOPEN1.59
TraditionCONSERVATISM1.59
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Scream (film series)
CountryShare
United States39.3%
Germany7.8%
Mexico7.0%

See Scream (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Scream (film series) have in United States?

Scream (film series) has an estimated audience of 5,314,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Scream (film series) fans?

46.3% of Scream (film series) fans are female, 53.7% are male, with an average age of 37.2 years.

Which brands do Scream (film series) fans like most?

Scream (film series) fans show strongest brand affinity for Grinch (20.02×), Paleo Grubs (269.81×), and Vickie Guerrero (26.35×) over the country average.

Where do Scream (film series) fans live in United States?

Scream (film series) fans in United States are most concentrated in California (reach 698,074), Texas (reach 609,957), and Florida (reach 349,909). These three regions account for the largest share of the active audience.

What other brands do Scream (film series) fans also like?

Beyond Scream (film series) itself, the audience over-indexes on Paleo Grubs (269.81×), Vickie Guerrero (26.35×), Goop (8.13×), and Dog breed (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scream (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.