Rascasse Audience Intelligence

Scream (film series) Audience in United States

A data profile of the people who buy, follow and care about Scream (film series) in United States — modelled from more than twelve digital signal sources. Scream (film series) has an estimated audience of 5,208,630 people in United States.

#188among Movie / TV Show / Series in United States#631in Movies & TV

The average Scream (film series) fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fiberglass, Dylan O'Brien, Stephen Lang, with strongest over-indexing on Fiberglass (72.8× the country average).

Demographically, the Scream (film series) audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scream (film series) fan in United States is balanced, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Fiberglass.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scream (film series) profile in United States.

Audience size
5.2M
in United States
Gender
46.3%♀
53.7% male
Age
37.2
average years
Country rank
#6432
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scream (film series) viewers

46.3% are female, 53.7% are male, average age 37.2.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Scream (film series) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age37.2
Estimated audience size5,208,630
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Scream (film series) audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Scream (film series) audience comes from United States.

Worldwide audience distribution share by country for Scream (film series)
CountryShare
United States38.7%
Germany7.9%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scream (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Scream (film series) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.32×
02Oklahoma~80K1.30×
03Texas~600K1.28×
04Kentucky~80K1.27×
05West Virginia~30K1.24×
06Arizona~100K1.23×
07Arkansas~50K1.18×
08Indiana~100K1.16×
09California~700K1.14×
10Missouri~100K1.14×
11Alabama~80K1.13×
12Utah~50K1.13×
13Nevada~60K1.12×
14Louisiana~80K1.11×
15Mississippi~50K1.11×
16Ohio~200K1.09×
17Kansas~50K1.09×
18Illinois~200K1.07×
19Tennessee~100K1.07×
20Idaho~30K1.07×
21Georgia~200K1.05×
22Michigan~100K1.04×
23Colorado~90K1.04×
24Pennsylvania~200K1.03×
25Iowa~40K1.01×
26North Carolina~200K1.00×
27Nebraska~30K0.99×
28South Carolina~80K0.98×
29Oregon~60K0.96×
30North Dakota~10K0.95×
31Wisconsin~70K0.94×
32Florida~300K0.92×
33Washington~100K0.92×
34South Dakota~10K0.92×
35Virginia~100K0.91×
36Wyoming~7K0.91×
37Connecticut~50K0.90×
38Maryland~80K0.89×
39Montana~10K0.89×
40Minnesota~70K0.88×
41Rhode Island~10K0.88×
42Delaware~10K0.88×
43Alaska~10K0.87×
44New Jersey~100K0.84×
45New Hampshire~20K0.83×
46New York~200K0.82×
47Massachusetts~80K0.80×
48Maine~10K0.78×
49Washington, District of Columbia~10K0.64×
50Hawaii~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Scream (film series), United States
0.62×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scream (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scream (film series) audience
#·InterestCategoryAffinity×
01FiberglassTechnology & Electronics72.80×
02Stephen LangMovies & TV36.13×
03Werner HerzogMovies & TV29.13×
04Tyler PoseyMovies & TV27.04×
05A Quiet PlaceMovies & TV25.68×
06Single track (mountain biking)Sports25.11×
07Dylan O'BrienMovies & TV22.55×
08The Conjuring 2Movies & TV22.30×
09Planet of the ApesMovies & TV20.90×
10The Strangers (2008 film)Movies & TV19.90×
11The PurgeMovies & TV19.33×
12Sarah Michelle GellarMovies & TV18.85×
13InceptionMovies & TV17.27×
14Jon HammMovies & TV13.09×
15Graphic novelLiterature11.66×
16Nicholas HoultMovies & TV10.50×
17Black Mirror (TV series)Movies & TV10.30×
18Twin PeaksMovies & TV6.61×
19Psychological thrillerLiterature6.09×
20BeetlejuiceMovies & TV5.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scream (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scream (film series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Risk AppetiteTHRILL1.49×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scream (film series) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Family OrientationCONSERVATISM0.76×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scream (film series) have in United States?

Scream (film series) has an estimated audience of 5,208,630 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scream (film series) viewers?

46.3% of Scream (film series) fans are female, 53.7% are male, with an average age of 37.2 years.

03

Which brands do Scream (film series) fans like most?

Scream (film series) fans show strongest brand affinity for Fiberglass (72.8×), Dylan O'Brien (22.55×), and Stephen Lang (36.13×) over the country average.

04

Where do Scream (film series) fans live in United States?

Scream (film series) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Scream (film series) fans also like?

Beyond Scream (film series) itself, the audience over-indexes on Dylan O'Brien (22.55×), Stephen Lang (36.13×), Sarah Michelle Gellar (18.85×), and Jon Hamm (13.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scream (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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