Oculus (film) Audience in United States

Oculus (film) logo

Oculus (film) has an estimated audience of 2,334,231 people in United States. 52.3% are female, 47.7% are male, average age 45.1. Top regions: Texas, California, New York. Top brand affinities: Jeffrey Dean Morgan, Collectible card game, Sam Raimi, The Conjuring 2, A Quiet Place.

The average Oculus (film) fan in United States is 45.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Jeffrey Dean Morgan, Collectible card game, Sam Raimi, with strongest over-indexing on Jeffrey Dean Morgan (34.04× the country average). Demographically, the Oculus (film) audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Oculus (film) fans

Demographic split for Oculus (film) audience in United States
MetricValue
Female52.3%
Male47.7%
Average age45.1
Estimated audience size2,334,231

Audience persona

The typical Oculus (film) fan in United States is balanced, around 45.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jeffrey Dean Morgan.

Top regions in United States

Top regions ranked by reach for Oculus (film) in United States
RegionReachAffinity
Texas228,1491.14×
California220,5490.86×
New York150,4641.15×
Florida149,5170.95×
Georgia81,8531.14×
Ohio81,0811.13×
Pennsylvania79,5981.01×
North Carolina74,8901.07×
Illinois74,4680.96×
Michigan66,0411.08×
Virginia56,2230.99×
New Jersey54,5110.92×
Arizona52,4251.1×
Tennessee52,3671.12×
Indiana50,9781.2×
Washington45,2930.97×
Alabama44,1611.35×
Missouri42,5801.13×
Maryland40,1121×
Louisiana38,9701.29×
Kentucky37,3761.28×
South Carolina36,8041.05×
Massachusetts35,9740.78×
Oklahoma33,5181.29×
Colorado31,7200.86×
Wisconsin30,8880.88×
Minnesota29,9690.9×
Arkansas24,1261.25×
Oregon23,8990.89×
Mississippi23,6611.23×
Utah21,4951.03×
Nevada21,1580.94×
Iowa20,8641.08×
Connecticut20,5020.88×
Kansas19,0151.03×
West Virginia14,3881.32×
Nebraska11,1640.95×
Idaho10,9640.94×
New Mexico10,9340.93×
New Hampshire7,3630.8×
Maine7,0920.85×
Hawaii6,1920.62×
Montana5,8660.91×
Rhode Island5,7740.78×
South Dakota5,4901.02×
Delaware5,3240.83×
Alaska5,1791.04×
North Dakota4,7690.99×
Washington, District of Columbia4,3280.62×
Wyoming2,9660.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oculus (film) audience
BrandAffinityCategory
Jeffrey Dean Morgan34.04×Movies & TV
Collectible card game22.02×Games
Sam Raimi62.44×Movies & TV
The Conjuring 249.81×Movies & TV
A Quiet Place39.43×Movies & TV
Dracula Untold43×Movies & TV
The Purge28.33×Movies & TV
The Blair Witch Project40.59×Movies & TV
BMW i351.65×Cars & Mobility
Crimson Peak35.68×Movies & TV
Doctor Strange16.72×Literature
Guardians of the Galaxy (film)11.27×Movies & TV
Sleepy Hollow (TV series)47.2×Movies & TV
Kia Sportage20×Cars & Mobility
Ant-Man (film)20×Movies & TV
American Airlines3.51×Travel & Leisure
Superman2.14×Movies & TV
Thai Airways35.35×Travel & Leisure
Grimm (TV series)15.87×Movies & TV
Silent Hill (film)12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oculus (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
Need for SecurityCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.28
Risk AppetiteTHRILL1.27
SpiritualityBALANCE1.23
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Oculus (film)
CountryShare
United States47.8%
United Kingdom6.7%
Japan5.6%

See Oculus (film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Oculus (film) have in United States?

Oculus (film) has an estimated audience of 2,334,231 people in United States, concentrated in Texas and California.

What is the gender split and age of Oculus (film) fans?

52.3% of Oculus (film) fans are female, 47.7% are male, with an average age of 45.1 years.

Which brands do Oculus (film) fans like most?

Oculus (film) fans show strongest brand affinity for Jeffrey Dean Morgan (34.04×), Collectible card game (22.02×), and Sam Raimi (62.44×) over the country average.

Where do Oculus (film) fans live in United States?

Oculus (film) fans in United States are most concentrated in Texas (reach 228,149), California (reach 220,549), and New York (reach 150,464). These three regions account for the largest share of the active audience.

What other brands do Oculus (film) fans also like?

Beyond Oculus (film) itself, the audience over-indexes on Collectible card game (22.02×), Sam Raimi (62.44×), The Conjuring 2 (49.81×), and A Quiet Place (39.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oculus (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.