Annabelle (film) Audience in United States

Annabelle (film) logo

Annabelle (film) has an estimated audience of 2,841,205 people in United States. 49.2% are female, 50.8% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: The Strangers (2008 film), Autism Awareness, Diabetes mellitus awareness, A Quiet Place, The Conjuring 2.

The average Annabelle (film) fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Strangers (2008 film), Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on The Strangers (2008 film) (51.51× the country average). Demographically, the Annabelle (film) audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Annabelle (film) fans

Demographic split for Annabelle (film) audience in United States
MetricValue
Female49.2%
Male50.8%
Average age35.0
Estimated audience size2,841,205

Audience persona

The typical Annabelle (film) fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for The Strangers (2008 film).

Top regions in United States

Top regions ranked by reach for Annabelle (film) in United States
RegionReachAffinity
California333,6331.07×
Texas319,6681.31×
Florida178,9240.93×
New York133,9580.84×
North Carolina119,8851.4×
Illinois91,9620.97×
Pennsylvania87,8750.92×
Georgia86,9020.99×
Ohio81,5140.93×
Michigan68,7210.92×
Virginia66,1570.96×
Arizona66,1441.14×
New Jersey61,9670.86×
Maryland56,0061.15×
Tennessee55,9760.98×
Indiana54,1481.04×
Washington48,3380.85×
Missouri44,8170.98×
Alabama42,3201.07×
Massachusetts41,0070.73×
South Carolina39,9060.93×
Colorado38,6940.86×
Kentucky37,9721.07×
Louisiana37,2611.02×
Wisconsin36,9670.86×
Oklahoma33,8281.07×
Minnesota33,1260.81×
Nevada29,2271.06×
Oregon26,9170.83×
Utah26,1481.03×
Connecticut24,7510.87×
Mississippi24,6131.05×
Arkansas23,5601.01×
Kansas22,4171×
Iowa20,6020.88×
Washington, District of Columbia18,1312.12×
New Mexico15,9151.12×
South Dakota14,0332.14×
West Virginia13,6971.04×
Nebraska13,3530.94×
Idaho12,0520.85×
Alaska10,3451.7×
Hawaii8,5410.7×
New Hampshire8,5090.76×
Maine7,4210.73×
Rhode Island7,0770.78×
Delaware7,0730.9×
Montana5,4240.69×
North Dakota4,7600.82×
Wyoming3,1540.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Annabelle (film) audience
BrandAffinityCategory
The Strangers (2008 film)51.51×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
A Quiet Place42.85×Movies & TV
The Conjuring 243.17×Movies & TV
Creepypasta31.87×Literature
Bates Motel (TV series)39.87×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The Purge30.94×Movies & TV
Crimson Peak36.49×Movies & TV
Income tax13.19×Business & Career
Jeffrey Dean Morgan13.57×Movies & TV
Dracula Untold32.33×Movies & TV
Suspiria38.18×Movies & TV
Panic Room48.16×Movies & TV
Adam Driver16.91×Movies & TV
The Blair Witch Project31.02×Movies & TV
10 Cloverfield Lane30.36×Movies & TV
Doctor Strange13.36×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Annabelle (film) audience
TraitClusterScore
ExtroversionTHRILL1.86
LGBTQ+ IdentityOPEN1.54
TraditionCONSERVATISM1.42
MindfulnessBALANCE1.25
Community OrientationOPEN1.19
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Annabelle (film)
CountryShare
United States20.6%
Brazil10.9%
India10.7%

See Annabelle (film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Annabelle (film) have in United States?

Annabelle (film) has an estimated audience of 2,841,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Annabelle (film) fans?

49.2% of Annabelle (film) fans are female, 50.8% are male, with an average age of 35.0 years.

Which brands do Annabelle (film) fans like most?

Annabelle (film) fans show strongest brand affinity for The Strangers (2008 film) (51.51×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Annabelle (film) fans live in United States?

Annabelle (film) fans in United States are most concentrated in California (reach 333,633), Texas (reach 319,668), and Florida (reach 178,924). These three regions account for the largest share of the active audience.

What other brands do Annabelle (film) fans also like?

Beyond Annabelle (film) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), A Quiet Place (42.85×), and The Conjuring 2 (43.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Annabelle (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.