Annabelle (film) Audience in United States
Annabelle (film) has an estimated audience of 2,841,205 people in United States. 49.2% are female, 50.8% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Product design, Combat sport, Grace Slick, The Nice Guys, UK garage.
The average Annabelle (film) fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Combat sport, Grace Slick, with strongest over-indexing on Product design (3.76× the country average). Demographically, the Annabelle (film) audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of Annabelle (film) fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 35.0 |
| Estimated audience size | 2,841,205 |
Audience persona
The typical Annabelle (film) fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 333,633 | 1.07× |
| Texas | 319,668 | 1.31× |
| Florida | 178,924 | 0.93× |
| New York | 133,958 | 0.84× |
| North Carolina | 119,885 | 1.4× |
| Illinois | 91,962 | 0.97× |
| Pennsylvania | 87,875 | 0.92× |
| Georgia | 86,902 | 0.99× |
| Ohio | 81,514 | 0.93× |
| Michigan | 68,721 | 0.92× |
| Virginia | 66,157 | 0.96× |
| Arizona | 66,144 | 1.14× |
| New Jersey | 61,967 | 0.86× |
| Maryland | 56,006 | 1.15× |
| Tennessee | 55,976 | 0.98× |
| Indiana | 54,148 | 1.04× |
| Washington | 48,338 | 0.85× |
| Missouri | 44,817 | 0.98× |
| Alabama | 42,320 | 1.07× |
| Massachusetts | 41,007 | 0.73× |
| South Carolina | 39,906 | 0.93× |
| Colorado | 38,694 | 0.86× |
| Kentucky | 37,972 | 1.07× |
| Louisiana | 37,261 | 1.02× |
| Wisconsin | 36,967 | 0.86× |
| Oklahoma | 33,828 | 1.07× |
| Minnesota | 33,126 | 0.81× |
| Nevada | 29,227 | 1.06× |
| Oregon | 26,917 | 0.83× |
| Utah | 26,148 | 1.03× |
| Connecticut | 24,751 | 0.87× |
| Mississippi | 24,613 | 1.05× |
| Arkansas | 23,560 | 1.01× |
| Kansas | 22,417 | 1× |
| Iowa | 20,602 | 0.88× |
| Washington, District of Columbia | 18,131 | 2.12× |
| New Mexico | 15,915 | 1.12× |
| South Dakota | 14,033 | 2.14× |
| West Virginia | 13,697 | 1.04× |
| Nebraska | 13,353 | 0.94× |
| Idaho | 12,052 | 0.85× |
| Alaska | 10,345 | 1.7× |
| Hawaii | 8,541 | 0.7× |
| New Hampshire | 8,509 | 0.76× |
| Maine | 7,421 | 0.73× |
| Rhode Island | 7,077 | 0.78× |
| Delaware | 7,073 | 0.9× |
| Montana | 5,424 | 0.69× |
| North Dakota | 4,760 | 0.82× |
| Wyoming | 3,154 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.76× | Business & Career |
| Combat sport | 2.38× | Sports |
| Grace Slick | 12.41× | Music & Radio |
| The Nice Guys | 10.84× | Movies & TV |
| UK garage | 6.73× | Music & Radio |
| Google Photos | 3.01× | Technology & Electronics |
| Home construction | 1.61× | Home & Garden |
| Personalised Gifts | 3.89× | Home & Garden |
| Autlán | 24.85× | Travel & Leisure |
| Primos Hunting | 16.91× | Sports |
| Isometric exercise | 6.91× | Sports |
| Nationality | 1.67× | Politics & Society |
| Poble Espanyol | 36.49× | Travel & Leisure |
| Home staging | 3.78× | Home & Garden |
| Grinch | 2.81× | Movies & TV |
| Racing | 1.83× | Cars & Mobility |
| Captain America (1990 film) | 2.88× | Movies & TV |
| JDSU | 1.88× | Business & Career |
| Winemaking | 2.67× | Food & Beverages |
| Stamp collecting | 2.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.86 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Tradition | CONSERVATISM | 1.42 |
| Mindfulness | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.19 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 10.9% |
| India | 10.7% |
See Annabelle (film) audiences in other countries
More Horror audiences in United States
- The Conjuring (11,040,903)
- Scream (1996 film) (7,039,945)
- 28 Weeks Later (4,243,581)
- Friday the 13th (franchise) (3,945,959)
- Saw (2004 film) (3,941,794)
Frequently asked questions
How many fans does Annabelle (film) have in United States?
Annabelle (film) has an estimated audience of 2,841,205 people in United States, concentrated in California and Texas.
What is the gender split and age of Annabelle (film) fans?
49.2% of Annabelle (film) fans are female, 50.8% are male, with an average age of 35.0 years.
Which brands do Annabelle (film) fans like most?
Annabelle (film) fans show strongest brand affinity for Product design (3.76×), Combat sport (2.38×), and Grace Slick (12.41×) over the country average.
Where do Annabelle (film) fans live in United States?
Annabelle (film) fans in United States are most concentrated in California (reach 333,633), Texas (reach 319,668), and Florida (reach 178,924). These three regions account for the largest share of the active audience.
What other brands do Annabelle (film) fans also like?
Beyond Annabelle (film) itself, the audience over-indexes on Combat sport (2.38×), Grace Slick (12.41×), The Nice Guys (10.84×), and UK garage (6.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Annabelle (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.