Ombre Audience in United States

Ombre logo

Ombre has an estimated audience of 2,007,238 people in United States. 82.5% are female, 17.5% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Hamden, Connecticut, Combat sport, Fairy godmother, Bank account.

The average Ombre fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Hamden, Connecticut, Combat sport, with strongest over-indexing on Historic site (14.54× the country average). Demographically, the Ombre audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Ombre fans

Demographic split for Ombre audience in United States
MetricValue
Female82.5%
Male17.5%
Average age34.9
Estimated audience size2,007,238

Audience persona

The typical Ombre fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Ombre in United States
RegionReachAffinity
California265,6431.2×
Texas175,5031.02×
Florida134,1380.99×
New York121,8161.09×
Illinois66,7171×
Georgia66,5511.08×
Pennsylvania66,3250.98×
North Carolina60,9961.01×
Ohio58,7230.95×
Michigan55,8661.06×
New Jersey54,9701.08×
Virginia49,8441.02×
Arizona46,9861.15×
Washington46,7321.16×
Massachusetts40,7811.03×
Tennessee40,0841×
Indiana37,9011.03×
Maryland34,5321×
Missouri32,7531.01×
South Carolina32,4291.07×
Colorado31,0680.98×
Alabama30,7651.1×
Minnesota30,5741.06×
Wisconsin29,0740.96×
Oregon27,0101.17×
Louisiana26,3391.02×
Kentucky25,7781.02×
Oklahoma23,1631.04×
Connecticut20,7501.03×
Utah19,2001.07×
Nevada18,9340.98×
Kansas15,8851×
Arkansas15,5360.94×
Mississippi15,2900.92×
Iowa14,9770.91×
Hawaii11,1001.29×
Idaho9,5800.95×
New Mexico9,4660.94×
Nebraska9,1340.91×
West Virginia8,1260.87×
New Hampshire7,2800.92×
Maine6,9630.97×
Washington, District of Columbia6,0271×
Rhode Island5,5550.87×
Montana5,0780.91×
Alaska4,9991.16×
Delaware4,8060.87×
South Dakota3,8610.83×
North Dakota3,3640.82×
Vermont3,0250.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ombre audience
BrandAffinityCategory
Historic site14.54×Arts & Culture
Hamden, Connecticut31.25×Travel & Leisure
Combat sport2.66×Sports
Fairy godmother11.28×Literature
Bank account3.34×Business & Career
Harlow15.67×Travel & Leisure
Goop7.01×Internet & Social Media
Governor of Michigan8.45×Politics & Society
Natural rubber2.29×Cars & Mobility
JDSU3.29×Business & Career
Mathcore7.82×Music & Radio
Vocal harmony4.31×Music & Radio
Cachorro4.96×Pets & Animals
Hardik Pandya13.55×Sports
Tierra Cali6.56×Travel & Leisure
Mothercare2.79×Kids & Family
headspace7.69×Health
Hibachi6.44×Food & Beverages
TV Fanatic8.52×Movies & TV
Home equity1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ombre audience
TraitClusterScore
Luxury OrientationPREMIUM1.71
Design AffinityPREMIUM1.63
DIY MentalityTHRILL1.45
Healthy LifestyleBALANCE1.36
ExtroversionTHRILL1.35
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Ombre
CountryShare
United States24.2%
India5.6%
Brazil4.9%

See Ombre audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Ombre have in United States?

Ombre has an estimated audience of 2,007,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Ombre fans?

82.5% of Ombre fans are female, 17.5% are male, with an average age of 34.9 years.

Which brands do Ombre fans like most?

Ombre fans show strongest brand affinity for Historic site (14.54×), Hamden, Connecticut (31.25×), and Combat sport (2.66×) over the country average.

Where do Ombre fans live in United States?

Ombre fans in United States are most concentrated in California (reach 265,643), Texas (reach 175,503), and Florida (reach 134,138). These three regions account for the largest share of the active audience.

What other brands do Ombre fans also like?

Beyond Ombre itself, the audience over-indexes on Hamden, Connecticut (31.25×), Combat sport (2.66×), Fairy godmother (11.28×), and Bank account (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ombre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.