Rascasse Audience Intelligence

Ombre Audience in United States

A data profile of the people who buy, follow and care about Ombre in United States — modelled from more than twelve digital signal sources. Ombre has an estimated audience of 2,007,238 people in United States.

#28among Hair in United States#6310among Topic in United States#216in Beauty & Wellness

The average Ombre fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supercuts, scream queens, Brazilian Blowout, with strongest over-indexing on Supercuts (22.35× the country average).

Demographically, the Ombre audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ombre fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Supercuts.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ombre profile in United States.

Audience size
2M
in United States
Gender
82.5%♀
17.5% male
Age
34.9
average years
Country rank
#14190
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ombre fans

82.5% are female, 17.5% are male, average age 34.9.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Ombre audience in United States
MetricValue
Female82.5%
Male17.5%
Average age34.9
Estimated audience size2,007,238
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Ombre audience in United States
Age bracketShare%
16-1925%
20-2927%
30-3921%
40-4918%
50+9%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Ombre audience comes from United States.

Worldwide audience distribution share by country for Ombre
CountryShare
United States23.9%
India5.5%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ombre audience in United States is strongest.

Fig. 05

Top regions by affinity

Ombre fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.25×
02Alaska~5K1.18×
03Oregon~30K1.14×
04Washington~50K1.12×
05California~200K1.11×
06Alabama~30K1.07×
07Arizona~40K1.06×
08Louisiana~30K1.06×
09Utah~20K1.06×
10Georgia~60K1.04×
11New Jersey~50K1.04×
12South Carolina~30K1.04×
13Minnesota~30K1.04×
14Oklahoma~20K1.04×
15New York~100K1.03×
16Michigan~50K1.02×
17Missouri~30K1.02×
18Massachusetts~40K1.01×
19Kentucky~30K1.01×
20Connecticut~20K1.01×
21Idaho~10K1.01×
22Virginia~50K1.00×
23Indiana~40K1.00×
24Kansas~20K1.00×
25Maine~7K1.00×
26North Carolina~60K0.99×
27Tennessee~40K0.99×
28Maryland~30K0.99×
29Mississippi~20K0.99×
30Texas~200K0.98×
31Washington, District of Columbia~6K0.98×
32Nevada~20K0.97×
33Arkansas~20K0.97×
34Pennsylvania~70K0.96×
35Illinois~60K0.96×
36Colorado~30K0.96×
37Wisconsin~30K0.96×
38New Mexico~10K0.96×
39New Hampshire~8K0.96×
40Montana~5K0.96×
41Florida~100K0.95×
42Nebraska~10K0.95×
43Vermont~3K0.95×
44Ohio~60K0.94×
45West Virginia~9K0.94×
46Iowa~20K0.93×
47Delaware~5K0.93×
48South Dakota~4K0.93×
49North Dakota~4K0.93×
50Rhode Island~6K0.90×
Fig. 06

Affinity by region

Affinity by region — Ombre, United States
0.90×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ombre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ombre audience
#·InterestCategoryAffinity×
01Cliphair ExtensionsBeauty & Wellness40.28×
02scream queensMovies & TV40.00×
03Brazilian BlowoutBeauty & Wellness39.95×
04SupercutsBeauty & Wellness22.35×
05Paul MitchellBeauty & Wellness20.81×
06Matthew Gray GublerFashion & Accessoires12.70×
07Paris JacksonMovies & TV9.31×
08Al Nassr FCSports8.76×
09Hair tutorialsBeauty & Wellness8.64×
10TaipeiTravel & Leisure7.15×
11Facial hairBeauty & Wellness6.91×
12MicrobladingBeauty & Wellness5.00×
13KeratinBeauty & Wellness4.31×
14PedicureBeauty & Wellness4.05×
15Artificial nailsBeauty & Wellness4.00×
16Eyelash extensionsBeauty & Wellness3.72×
17Natural skin careBeauty & Wellness3.64×
18Hair coloringBeauty & Wellness3.16×
19Do it yourself (DIY)Home & Garden2.30×
20SpotifyInternet & Social Media1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ombre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ombre audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.69×
Design AffinityPREMIUM1.59×
Price SensitivityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ombre audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
TraditionCONSERVATISM0.72×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ombre have in United States?

Ombre has an estimated audience of 2,007,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ombre fans?

82.5% of Ombre fans are female, 17.5% are male, with an average age of 34.9 years.

03

Which brands do Ombre fans like most?

Ombre fans show strongest brand affinity for Supercuts (22.35×), scream queens (40×), and Brazilian Blowout (39.95×) over the country average.

04

Where do Ombre fans live in United States?

Ombre fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ombre fans also like?

Beyond Ombre itself, the audience over-indexes on scream queens (40×), Brazilian Blowout (39.95×), Facial hair (6.91×), and Paris Jackson (9.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Ombre audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ombre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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