Kingsman: The Secret Service Audience in United States

Kingsman: The Secret Service logo

Kingsman: The Secret Service has an estimated audience of 530,891 people in United States. 34.3% are female, 65.7% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Bill Skarsgård, Kings (U.S. TV series), Krysten Ritter, Deborah Ann Woll, Ocean's 11.

The average Kingsman: The Secret Service fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bill Skarsgård, Kings (U.S. TV series), Krysten Ritter, with strongest over-indexing on Bill Skarsgård (93.14× the country average). Demographically, the Kingsman: The Secret Service audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Kingsman: The Secret Service fans

Demographic split for Kingsman: The Secret Service audience in United States
MetricValue
Female34.3%
Male65.7%
Average age38.4
Estimated audience size530,891

Audience persona

The typical Kingsman: The Secret Service fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Bill Skarsgård.

Top regions in United States

Top regions ranked by reach for Kingsman: The Secret Service in United States
RegionReachAffinity
California60,4561.04×
Texas47,9381.05×
Florida32,8790.91×
New York26,6540.9×
Illinois18,0691.02×
Pennsylvania17,4260.97×
Ohio16,6201.02×
North Carolina16,1311.01×
Georgia16,1000.98×
Michigan14,5051.04×
Virginia12,9421×
Washington11,7651.1×
New Jersey11,5180.85×
Arizona11,2251.04×
Indiana10,9471.13×
Tennessee10,5220.99×
Massachusetts9,7540.93×
Colorado9,6091.15×
Missouri9,5131.11×
Wisconsin8,9571.12×
Maryland8,2360.9×
Minnesota8,1221.07×
South Carolina7,2890.91×
Oklahoma6,9751.18×
Kentucky6,8781.03×
Alabama6,7230.91×
Oregon6,1391.01×
Louisiana6,1300.9×
Utah5,5421.17×
Connecticut4,8070.9×
Kansas4,7981.15×
Nevada4,7050.92×
Arkansas4,7031.08×
Iowa4,6641.07×
Mississippi4,0100.92×
Idaho3,1901.2×
Nebraska2,8561.07×
New Mexico2,6521×
West Virginia2,2700.92×
Hawaii2,1350.94×
New Hampshire2,0110.96×
Maine1,7950.94×
Montana1,7301.17×
Rhode Island1,3850.82×
South Dakota1,2751.04×
Washington, District of Columbia1,1910.75×
North Dakota1,1431.05×
Alaska1,1431.01×
Delaware1,1330.77×
Wyoming8101.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kingsman: The Secret Service audience
BrandAffinityCategory
Bill Skarsgård93.14×Movies & TV
Kings (U.S. TV series)96.87×Movies & TV
Krysten Ritter101.4×Movies & TV
Deborah Ann Woll147.71×Movies & TV
Ocean's 11107.3×Movies & TV
Just Salad127.9×Food & Beverages
Evan Rachel Wood103.44×Movies & TV
Peacemaker16.28×Movies & TV
Mad Max (franchise)105.23×Movies & TV
Ian McShane112.83×Movies & TV
Wanted (2008 film)129.46×Movies & TV
Elementary (TV series)70.66×Movies & TV
Oscar Isaac52.6×Movies & TV
Josh Gad87.58×Movies & TV
Oblivion (2013 film)89.2×Movies & TV
Event Horizon (film)115.5×Movies & TV
Scott Disick129.46×Movies & TV
Bryan Cranston49.8×Movies & TV
Andy Serkis88.08×Movies & TV
Air Force One (film)106.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kingsman: The Secret Service audience
TraitClusterScore
PatriotismCONSERVATISM2.4
Early Adopter MentalityPOWER1.58
ExtroversionTHRILL1.3
Community OrientationOPEN1.29
Urban LifestyleOPEN1.26
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Kingsman: The Secret Service
CountryShare
United States12.5%
China5.3%
Germany5.2%

See Kingsman: The Secret Service audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Kingsman: The Secret Service have in United States?

Kingsman: The Secret Service has an estimated audience of 530,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Kingsman: The Secret Service fans?

34.3% of Kingsman: The Secret Service fans are female, 65.7% are male, with an average age of 38.4 years.

Which brands do Kingsman: The Secret Service fans like most?

Kingsman: The Secret Service fans show strongest brand affinity for Bill Skarsgård (93.14×), Kings (U.S. TV series) (96.87×), and Krysten Ritter (101.4×) over the country average.

Where do Kingsman: The Secret Service fans live in United States?

Kingsman: The Secret Service fans in United States are most concentrated in California (reach 60,456), Texas (reach 47,938), and Florida (reach 32,879). These three regions account for the largest share of the active audience.

What other brands do Kingsman: The Secret Service fans also like?

Beyond Kingsman: The Secret Service itself, the audience over-indexes on Kings (U.S. TV series) (96.87×), Krysten Ritter (101.4×), Deborah Ann Woll (147.71×), and Ocean's 11 (107.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kingsman: The Secret Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.