Rascasse Audience Intelligence

Kingsman: The Secret Service Audience in United States

A data profile of the people who buy, follow and care about Kingsman: The Secret Service in United States — modelled from more than twelve digital signal sources. Kingsman: The Secret Service has an estimated audience of 521,073 people in United States.

#95among Action in United States#3128among Movie / TV Show / Series in United States#6659in Movies & TV

The average Kingsman: The Secret Service fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bill Skarsgård, Kings (U.S. TV series), Deborah Ann Woll, with strongest over-indexing on Bill Skarsgård (93.14× the country average).

Demographically, the Kingsman: The Secret Service audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kingsman: The Secret Service fan in United States is more male, around 38.4 years old, with strong Individualism tendencies and a notable affinity for Bill Skarsgård.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kingsman: The Secret Service profile in United States.

Audience size
521K
in United States
Gender
34.3%♀
65.7% male
Age
38.4
average years
Country rank
#35753
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kingsman: The Secret Service viewers

34.3% are female, 65.7% are male, average age 38.4.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Kingsman: The Secret Service audience in United States
MetricValue
Female34.3%
Male65.7%
Average age38.4
Estimated audience size521,073
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Kingsman: The Secret Service audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Kingsman: The Secret Service audience comes from United States.

Worldwide audience distribution share by country for Kingsman: The Secret Service
CountryShare
United States12.4%
Germany5.4%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kingsman: The Secret Service audience in United States is strongest.

Fig. 05

Top regions by affinity

Kingsman: The Secret Service fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.40×
02Washington~10K1.12×
03Arizona~10K1.08×
04Oregon~6K1.06×
05Kansas~4K1.06×
06Alaska~1K1.06×
07Colorado~9K1.05×
08Iowa~5K1.05×
09California~60K1.04×
10Minnesota~8K1.04×
11Idaho~3K1.04×
12Texas~50K1.03×
13Missouri~9K1.03×
14Connecticut~5K1.03×
15Arkansas~5K1.03×
16South Dakota~1K1.03×
17Indiana~10K1.01×
18Oklahoma~6K1.01×
19Maine~2K1.01×
20Illinois~20K1.00×
21Georgia~20K1.00×
22Michigan~10K1.00×
23Kentucky~7K1.00×
24New Mexico~3K1.00×
25Montana~1K1.00×
26Nebraska~3K0.99×
27Hawaii~2K0.99×
28New Hampshire~2K0.99×
29North Dakota~1K0.99×
30New Jersey~10K0.98×
31Nevada~5K0.98×
32Rhode Island~2K0.98×
33Vermont<1K0.98×
34Virginia~10K0.97×
35Massachusetts~10K0.97×
36Wisconsin~8K0.97×
37Pennsylvania~20K0.96×
38Alabama~7K0.96×
39Louisiana~7K0.96×
40Mississippi~4K0.96×
41Tennessee~10K0.95×
42West Virginia~2K0.95×
43North Carolina~20K0.94×
44Maryland~9K0.94×
45South Carolina~8K0.94×
46Delaware~1K0.93×
47New York~30K0.92×
48Ohio~10K0.92×
49Washington, District of Columbia~1K0.92×
50Florida~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Kingsman: The Secret Service, United States
0.89×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kingsman: The Secret Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kingsman: The Secret Service audience
#·InterestCategoryAffinity×
01Deborah Ann WollMovies & TV147.71×
02Wanted (2008 film)Movies & TV129.46×
03Scott DisickMovies & TV129.46×
04Just SaladFood & Beverages127.90×
05Event Horizon (film)Movies & TV115.50×
06Ian McShaneMovies & TV112.83×
07Ocean's 11Movies & TV107.30×
08Air Force One (film)Movies & TV106.99×
09Mad Max (franchise)Movies & TV105.23×
10Evan Rachel WoodMovies & TV103.44×
11Krysten RitterMovies & TV101.40×
12Kings (U.S. TV series)Movies & TV96.87×
13Bill SkarsgårdMovies & TV93.14×
14Andy SerkisMovies & TV88.08×
15Josh GadMovies & TV87.58×
16Elementary (TV series)Movies & TV70.66×
17Oscar IsaacMovies & TV52.60×
18Bryan CranstonMovies & TV49.80×
19Invincible (2006 film)Movies & TV36.23×
20PeacemakerMovies & TV16.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kingsman: The Secret Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kingsman: The Secret Service audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.05×
PatriotismCONSERVATISM1.85×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kingsman: The Secret Service audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.02×
SustainabilityBALANCE1.04×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kingsman: The Secret Service have in United States?

Kingsman: The Secret Service has an estimated audience of 521,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kingsman: The Secret Service viewers?

34.3% of Kingsman: The Secret Service fans are female, 65.7% are male, with an average age of 38.4 years.

03

Which brands do Kingsman: The Secret Service fans like most?

Kingsman: The Secret Service fans show strongest brand affinity for Bill Skarsgård (93.14×), Kings (U.S. TV series) (96.87×), and Deborah Ann Woll (147.71×) over the country average.

04

Where do Kingsman: The Secret Service fans live in United States?

Kingsman: The Secret Service fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kingsman: The Secret Service fans also like?

Beyond Kingsman: The Secret Service itself, the audience over-indexes on Kings (U.S. TV series) (96.87×), Deborah Ann Woll (147.71×), Krysten Ritter (101.4×), and Just Salad (127.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kingsman: The Secret Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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