Just Salad Audience in United States
Just Salad has an estimated audience of 1,700,598 people in United States. 44.1% are female, 55.9% are male, average age 27.2. Top regions: New York, Florida, New Jersey. Top brand affinities: Cadillac CT6, Jeep Wagoneer, Staycation, Natural rubber, Keinemusik.
The average Just Salad fan in United States is 27.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Cadillac CT6, Jeep Wagoneer, Staycation, with strongest over-indexing on Cadillac CT6 (20× the country average). Demographically, the Just Salad audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Just Salad fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 27.2 |
| Estimated audience size | 1,700,598 |
Audience persona
The typical Just Salad fan in United States is more male, around 27.2 years old, with strong Indulgence tendencies and a notable affinity for Cadillac CT6.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,275,449 | 14.14× |
| Florida | 787,963 | 6.84× |
| New Jersey | 360,954 | 8.35× |
| Illinois | 168,221 | 2.97× |
| Massachusetts | 144,401 | 4.31× |
| Connecticut | 79,774 | 4.68× |
| Pennsylvania | 60,988 | 1.07× |
| California | 34,595 | 0.18× |
| Texas | 28,973 | 0.2× |
| North Carolina | 23,861 | 0.47× |
| Georgia | 16,759 | 0.32× |
| Virginia | 15,581 | 0.38× |
| Ohio | 12,277 | 0.23× |
| Michigan | 9,425 | 0.21× |
| Tennessee | 7,236 | 0.21× |
| Maryland | 6,730 | 0.23× |
| Indiana | 6,715 | 0.22× |
| South Carolina | 6,146 | 0.24× |
| Colorado | 5,987 | 0.22× |
| Alabama | 4,389 | 0.18× |
| Washington | 4,215 | 0.12× |
| Arizona | 4,186 | 0.12× |
| Missouri | 4,178 | 0.15× |
| Louisiana | 3,831 | 0.17× |
| Wisconsin | 3,579 | 0.14× |
| Kentucky | 3,454 | 0.16× |
| Washington, District of Columbia | 3,317 | 0.65× |
| Nevada | 3,202 | 0.19× |
| Minnesota | 3,159 | 0.13× |
| New Hampshire | 2,536 | 0.38× |
| Utah | 2,417 | 0.16× |
| Oregon | 2,337 | 0.12× |
| Mississippi | 2,237 | 0.16× |
| Oklahoma | 2,088 | 0.11× |
| Rhode Island | 2,082 | 0.38× |
| Arkansas | 1,988 | 0.14× |
| Iowa | 1,590 | 0.11× |
| Kansas | 1,580 | 0.12× |
| Maine | 1,482 | 0.24× |
| Delaware | 1,389 | 0.3× |
| West Virginia | 1,300 | 0.16× |
| New Mexico | 1,030 | 0.12× |
| Nebraska | 966 | 0.11× |
| Idaho | 837 | 0.1× |
| Hawaii | 769 | 0.11× |
| Vermont | 669 | 0.22× |
| Montana | 446 | 0.09× |
| Alaska | 354 | 0.1× |
| South Dakota | 323 | 0.08× |
| North Dakota | 286 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cadillac CT6 | 20× | Cars & Mobility |
| Jeep Wagoneer | 5.93× | Cars & Mobility |
| Staycation | 3.3× | Home & Garden |
| Natural rubber | 1.75× | Cars & Mobility |
| Keinemusik | 14.5× | Music & Radio |
| Stamp collecting | 3.36× | Home & Garden |
| Go Go's | 8.11× | Music & Radio |
| Glossier | 3.6× | Beauty & Wellness |
| Urban horticulture | 2.33× | Home & Garden |
| Chromebook | 3.54× | Technology & Electronics |
| Iowa Lottery | 6.1× | Games |
| Public speaking | 2.27× | Politics & Society |
| JDSU | 1.73× | Business & Career |
| Nebraska | 1.54× | Travel & Leisure |
| Justice | 1.62× | Politics & Society |
| Mothercare | 1.78× | Kids & Family |
| Maracaibo | 6.18× | Travel & Leisure |
| Nurse education | 1.73× | Kids & Family |
| Nebraska Cornhuskers football | 1.83× | Sports |
| Home staging | 2.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| Patriotism | CONSERVATISM | 1.91 |
| Urban Lifestyle | OPEN | 1.78 |
| Design Affinity | PREMIUM | 1.62 |
| Spirituality | BALANCE | 1.58 |
| Travelling | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.4% |
| Italy | 1.0% |
| Canada | 1.0% |
See Just Salad audiences in other countries
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Frequently asked questions
How many fans does Just Salad have in United States?
Just Salad has an estimated audience of 1,700,598 people in United States, concentrated in New York and Florida.
What is the gender split and age of Just Salad fans?
44.1% of Just Salad fans are female, 55.9% are male, with an average age of 27.2 years.
Which brands do Just Salad fans like most?
Just Salad fans show strongest brand affinity for Cadillac CT6 (20×), Jeep Wagoneer (5.93×), and Staycation (3.3×) over the country average.
Where do Just Salad fans live in United States?
Just Salad fans in United States are most concentrated in New York (reach 1,275,449), Florida (reach 787,963), and New Jersey (reach 360,954). These three regions account for the largest share of the active audience.
What other brands do Just Salad fans also like?
Beyond Just Salad itself, the audience over-indexes on Jeep Wagoneer (5.93×), Staycation (3.3×), Natural rubber (1.75×), and Keinemusik (14.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Just Salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.