Rascasse Audience Intelligence

Just Salad Target Market in United States

A data profile of the people who buy, follow and care about Just Salad in United States — modelled from more than twelve digital signal sources. Just Salad has an estimated audience of 1,843,567 people in United States.

#1554among Brand in United States#917in Food & Beverages

The average Just Salad fan in United States is 27.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Kingsman: The Secret Service, Sweetgreen, Restaurant Depot, with strongest over-indexing on Kingsman: The Secret Service (127.9× the country average).

Demographically, the Just Salad audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Just Salad fan in United States is more male, around 27.2 years old, with strong Indulgence tendencies and a notable affinity for Kingsman: The Secret Service.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Just Salad profile in United States.

Audience size
1.8M
in United States
Gender
44.1%♀
55.9% male
Age
27.2
average years
Country rank
#15173
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Just Salad

44.1% are female, 55.9% are male, average age 27.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Just Salad audience in United States
MetricValue
Female44.1%
Male55.9%
Average age27.2
Estimated audience size1,843,567
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Just Salad audience in United States
Age bracketShare%
16-1964%
20-2911%
30-3910%
40-499%
50+6%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Just Salad audience comes from United States.

Worldwide audience distribution share by country for Just Salad
CountryShare
United States95.1%
Italy0.9%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Just Salad audience in United States is strongest.

Fig. 05

Top regions by affinity

Just Salad customers by region in United States
#RegionReachAffinity×
01New York~1.5M13.77×
02New Jersey~300K7.94×
03Florida~700K6.13×
04Connecticut~90K5.12×
05Washington, District of Columbia~20K4.82×
06Illinois~200K4.20×
07Massachusetts~100K4.05×
08Pennsylvania~60K0.97×
09North Dakota~3K0.77×
10Wyoming~2K0.77×
11Alaska~3K0.76×
12South Dakota~3K0.75×
13Montana~3K0.72×
14Idaho~5K0.60×
15Hawaii~4K0.57×
16New Mexico~5K0.55×
17Nebraska~4K0.52×
18Mississippi~7K0.49×
19West Virginia~4K0.49×
20Rhode Island~3K0.48×
21Delaware~2K0.46×
22Arkansas~6K0.45×
23New Hampshire~3K0.45×
24Maine~3K0.45×
25Virginia~20K0.42×
26Kansas~6K0.42×
27Oklahoma~8K0.41×
28Iowa~6K0.41×
29Utah~6K0.39×
30North Carolina~20K0.37×
31Louisiana~8K0.36×
32Oregon~7K0.35×
33Nevada~6K0.34×
34Kentucky~7K0.32×
35South Carolina~7K0.28×
36Georgia~10K0.27×
37Missouri~7K0.27×
38Colorado~7K0.27×
39Wisconsin~7K0.27×
40Minnesota~7K0.27×
41Alabama~7K0.27×
42Tennessee~9K0.26×
43Maryland~8K0.26×
44Indiana~8K0.25×
45Arizona~8K0.24×
46Ohio~10K0.23×
47Washington~8K0.23×
48Michigan~10K0.22×
49Texas~20K0.16×
50California~30K0.15×
Fig. 06

Affinity by region

Affinity by region — Just Salad, United States
0.15×1.00×13.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Just Salad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Just Salad audience
#·InterestCategoryAffinity×
01Kingsman: The Secret ServiceMovies & TV127.90×
02SweetgreenFood & Beverages33.83×
03Sam HeughanMovies & TV20.00×
04Jason IsaacsMovies & TV20.00×
05Michael GambonMovies & TV20.00×
06Oblivion (2013 film)Movies & TV20.00×
07Bonnie WrightMovies & TV20.00×
08Robbie ColtraneMovies & TV20.00×
09Einstein Bros. BagelsFood & Beverages12.29×
10Restaurant DepotFood & Beverages12.16×
11Chris Evans (actor)Movies & TV9.70×
12DumboMovies & TV9.55×
13Sarah Michelle GellarMovies & TV8.96×
14Del TacoFood & Beverages7.58×
15Smoothie KingFood & Beverages7.40×
16Marco's PizzaFood & Beverages6.56×
17Tropical Smoothie CafeFood & Beverages6.03×
18American ExpressBusiness & Career4.13×
19Chipotle Mexican GrillFood & Beverages4.05×
20Taco BellFood & Beverages3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Just Salad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Just Salad audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.58×
SpiritualityBALANCE2.53×
PatriotismCONSERVATISM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Just Salad audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Just Salad's target market in United States?

Just Salad's target market in United States covers an estimated 1,843,567 people, concentrated in New York and Florida.

02

What is the gender split and age of Just Salad customers?

44.1% of the Just Salad audience are female, 55.9% are male, with an average age of 27.2 years.

03

Which brands do Just Salad fans like most?

Just Salad fans show strongest brand affinity for Kingsman: The Secret Service (127.9×), Sweetgreen (33.83×), and Restaurant Depot (12.16×) over the country average.

04

Where do Just Salad fans live in United States?

Just Salad fans in United States are most concentrated in New York (reach ~1.5M), Florida (reach ~700K), and New Jersey (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Just Salad fans also like?

Beyond Just Salad itself, the audience over-indexes on Sweetgreen (33.83×), Restaurant Depot (12.16×), Sam Heughan (20×), and Einstein Bros. Bagels (12.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Just Salad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Just Salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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