Just Salad Audience in United States

Just Salad has an estimated audience of 1,700,598 people in United States. 44.1% are female, 55.9% are male, average age 27.2. Top regions: New York, Florida, New Jersey. Top brand affinities: Kingsman: The Secret Service, Sweetgreen, MSN, Staples (Canada), Doctor Strange.

The average Just Salad fan in United States is 27.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Kingsman: The Secret Service, Sweetgreen, MSN, with strongest over-indexing on Kingsman: The Secret Service (94.44× the country average). Demographically, the Just Salad audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Just Salad fans

Demographic split for Just Salad audience in United States
MetricValue
Female44.1%
Male55.9%
Average age27.2
Estimated audience size1,700,598

Audience persona

The typical Just Salad fan in United States is more male, around 27.2 years old, with strong Indulgence tendencies and a notable affinity for Kingsman: The Secret Service.

Top regions in United States

Top regions ranked by reach for Just Salad in United States
RegionReachAffinity
New York1,275,44914.14×
Florida787,9636.84×
New Jersey360,9548.35×
Illinois168,2212.97×
Massachusetts144,4014.31×
Connecticut79,7744.68×
Pennsylvania60,9881.07×
California34,5950.18×
Texas28,9730.2×
North Carolina23,8610.47×
Georgia16,7590.32×
Virginia15,5810.38×
Ohio12,2770.23×
Michigan9,4250.21×
Tennessee7,2360.21×
Maryland6,7300.23×
Indiana6,7150.22×
South Carolina6,1460.24×
Colorado5,9870.22×
Alabama4,3890.18×
Washington4,2150.12×
Arizona4,1860.12×
Missouri4,1780.15×
Louisiana3,8310.17×
Wisconsin3,5790.14×
Kentucky3,4540.16×
Washington, District of Columbia3,3170.65×
Nevada3,2020.19×
Minnesota3,1590.13×
New Hampshire2,5360.38×
Utah2,4170.16×
Oregon2,3370.12×
Mississippi2,2370.16×
Oklahoma2,0880.11×
Rhode Island2,0820.38×
Arkansas1,9880.14×
Iowa1,5900.11×
Kansas1,5800.12×
Maine1,4820.24×
Delaware1,3890.3×
West Virginia1,3000.16×
New Mexico1,0300.12×
Nebraska9660.11×
Idaho8370.1×
Hawaii7690.11×
Vermont6690.22×
Montana4460.09×
Alaska3540.1×
South Dakota3230.08×
North Dakota2860.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Just Salad audience
BrandAffinityCategory
Kingsman: The Secret Service94.44×Movies & TV
Sweetgreen16.8×Food & Beverages
MSN5.33×News
Staples (Canada)6.27×Business & Career
Doctor Strange17.35×Literature
Chris Evans (actor)10.85×Movies & TV
Ant-Man (film)18.68×Movies & TV
Anime and manga fandom4.94×Literature
Columbia University11.61×Business & Career
Oblivion (2013 film)18.51×Movies & TV
Guardians of the Galaxy (film)8.53×Movies & TV
Stop & Shop8.23×Shopping
Jason Isaacs14.76×Movies & TV
Kate Spade6.69×Fashion & Accessoires
Josh Gad15.65×Movies & TV
Collectible card game5.91×Games
Summer vacation4.5×Travel & Leisure
Restaurant Depot7×Food & Beverages
James Marsden8.65×Movies & TV
Michael Gambon17.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Just Salad audience
TraitClusterScore
IndulgenceJOY2.15
PatriotismCONSERVATISM1.91
Urban LifestyleOPEN1.78
Design AffinityPREMIUM1.62
SpiritualityBALANCE1.58
TravellingTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Just Salad
CountryShare
United States95.4%
Italy1.0%
Canada1.0%

See Just Salad audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Just Salad have in United States?

Just Salad has an estimated audience of 1,700,598 people in United States, concentrated in New York and Florida.

What is the gender split and age of Just Salad fans?

44.1% of Just Salad fans are female, 55.9% are male, with an average age of 27.2 years.

Which brands do Just Salad fans like most?

Just Salad fans show strongest brand affinity for Kingsman: The Secret Service (94.44×), Sweetgreen (16.8×), and MSN (5.33×) over the country average.

Where do Just Salad fans live in United States?

Just Salad fans in United States are most concentrated in New York (reach 1,275,449), Florida (reach 787,963), and New Jersey (reach 360,954). These three regions account for the largest share of the active audience.

What other brands do Just Salad fans also like?

Beyond Just Salad itself, the audience over-indexes on Sweetgreen (16.8×), MSN (5.33×), Staples (Canada) (6.27×), and Doctor Strange (17.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Just Salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.