Rascasse Audience Intelligence

Mad Max (franchise) Audience in United States

A data profile of the people who buy, follow and care about Mad Max (franchise) in United States — modelled from more than twelve digital signal sources. Mad Max (franchise) has an estimated audience of 2,375,787 people in United States.

#679among Movie / TV Show / Series in United States#1826in Movies & TV

The average Mad Max (franchise) fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad Max (franchise) profile in United States.

Audience size
2.4M
in United States
Gender
24.1%♀
75.9% male
Age
42.8
average years
Country rank
#12414
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mad Max (franchise) viewers

24.1% are female, 75.9% are male, average age 42.8.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Mad Max (franchise) audience in United States
MetricValue
Female24.1%
Male75.9%
Average age42.8
Estimated audience size2,375,787
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Mad Max (franchise) audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4924%
50+25%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Mad Max (franchise) audience comes from United States.

Worldwide audience distribution share by country for Mad Max (franchise)
CountryShare
United States25.9%
Brazil12.3%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad Max (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mad Max (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.37×
02Arizona~40K1.34×
03Alaska~4K1.34×
04Utah~20K1.31×
05New Mexico~9K1.29×
06Washington~40K1.28×
07Nevada~20K1.26×
08California~200K1.25×
09Oregon~20K1.21×
10Texas~100K1.18×
11Colorado~30K1.18×
12Oklahoma~20K1.11×
13Florida~100K1.05×
14Hawaii~6K1.05×
15Montana~4K1.04×
16Georgia~40K0.98×
17Tennessee~30K0.98×
18Missouri~20K0.98×
19Kansas~10K0.98×
20Washington, District of Columbia~4K0.97×
21Virginia~30K0.96×
22Arkansas~10K0.96×
23New York~80K0.95×
24Illinois~50K0.95×
25Kentucky~20K0.95×
26North Dakota~3K0.95×
27Massachusetts~30K0.94×
28Maryland~20K0.94×
29Alabama~20K0.94×
30Nebraska~7K0.93×
31Pennsylvania~40K0.92×
32North Carolina~40K0.92×
33Indiana~20K0.92×
34Minnesota~20K0.92×
35Connecticut~10K0.91×
36Iowa~10K0.91×
37Michigan~30K0.90×
38Louisiana~20K0.90×
39New Hampshire~5K0.89×
40Maine~5K0.88×
41Delaware~3K0.87×
42Ohio~40K0.86×
43Wisconsin~20K0.86×
44Rhode Island~4K0.86×
45South Dakota~3K0.86×
46New Jersey~30K0.83×
47South Carolina~20K0.83×
48West Virginia~6K0.83×
49Vermont~2K0.83×
50Mississippi~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Mad Max (franchise), United States
0.81×1.00×1.37×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Max (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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