Rascasse Audience Intelligence

Mad Max (franchise) Audience in Germany

A data profile of the people who buy, follow and care about Mad Max (franchise) in Germany — modelled from more than twelve digital signal sources. Mad Max (franchise) has an estimated audience of 861,862 people in Germany.

#300among Movie / TV Show / Series in Germany#942in Movies & TV

The average Mad Max (franchise) fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Planet of the Apes, Constantine (film), Blade Runner, with strongest over-indexing on Planet of the Apes (108.98× the country average).

Demographically, the Mad Max (franchise) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mad Max (franchise) fan in Germany is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Planet of the Apes.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad Max (franchise) profile in Germany.

Audience size
862K
in Germany
Gender
42.5%♀
57.5% male
Age
40.7
average years
Country rank
#7413
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mad Max (franchise) viewers

42.5% are female, 57.5% are male, average age 40.7.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Mad Max (franchise) audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age40.7
Estimated audience size861,862
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Mad Max (franchise) audience in Germany
Age bracketShare%
16-1915%
20-2912%
30-3929%
40-4931%
50+13%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Mad Max (franchise) audience comes from Germany.

Worldwide audience distribution share by country for Mad Max (franchise)
CountryShare
United States25.9%
Brazil12.3%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad Max (franchise) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mad Max (franchise) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.25×
02Hessen~50K1.18×
03Hamburg~10K1.07×
04Bayern~100K1.05×
05Nordrhein-Westfalen~100K1.04×
06Baden-Württemberg~80K1.04×
07Niedersachsen~60K1.01×
08Rheinland-Pfalz~30K1.00×
09Schleswig-Holstein~20K0.99×
10Saarland~7K0.98×
11Sachsen~30K0.96×
12Bremen~5K0.96×
13Brandenburg~20K0.93×
14Thüringen~10K0.89×
15Mecklenburg-Vorpommern~9K0.87×
16Sachsen-Anhalt~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Mad Max (franchise), Germany
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad Max (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad Max (franchise) audience
#·InterestCategoryAffinity×
01Planet of the ApesMovies & TV108.98×
02Constantine (film)Movies & TV106.08×
03Alien (franchise)Movies & TV45.31×
04Blade RunnerMovies & TV41.70×
05Back to the FutureMovies & TV20.00×
06Dune (novel)Literature20.00×
07DunkirkMovies & TV20.00×
08Doctor StrangerMovies & TV20.00×
09Captain America (1990 film)Movies & TV20.00×
10The Wolf of Wall Street (2013 film)Movies & TV20.00×
11Jurassic Park (film)Movies & TV17.15×
12SupergirlMovies & TV16.63×
13Vincent D’OnofrioMovies & TV16.29×
14The Hobbit (film series)Movies & TV15.69×
15Star TrekMovies & TV13.75×
16The Lord of the RingsMovies & TV11.62×
17The WitcherGames6.88×
18Interstellar (film)Movies & TV6.79×
19KickersLiterature5.17×
20Science fiction moviesMovies & TV3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad Max (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mad Max (franchise) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
Social Media UsageJOY0.97×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mad Max (franchise) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.75×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mad Max (franchise) have in Germany?

Mad Max (franchise) has an estimated audience of 861,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mad Max (franchise) viewers?

42.5% of Mad Max (franchise) fans are female, 57.5% are male, with an average age of 40.7 years.

03

Which brands do Mad Max (franchise) fans like most?

Mad Max (franchise) fans show strongest brand affinity for Planet of the Apes (108.98×), Constantine (film) (106.08×), and Blade Runner (41.7×) over the country average.

04

Where do Mad Max (franchise) fans live in Germany?

Mad Max (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mad Max (franchise) fans also like?

Beyond Mad Max (franchise) itself, the audience over-indexes on Constantine (film) (106.08×), Blade Runner (41.7×), Alien (franchise) (45.31×), and Supergirl (16.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Mad Max (franchise) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mad Max (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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