Mad Max (franchise) Audience in Germany
Mad Max (franchise) has an estimated audience of 261,182 people in Germany. 42.5% are female, 57.5% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Planet of the Apes, Constantine (film), Blade Runner, Alien (franchise), Supergirl.
The average Mad Max (franchise) fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Planet of the Apes, Constantine (film), Blade Runner, with strongest over-indexing on Planet of the Apes (108.98× the country average). Demographically, the Mad Max (franchise) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Mad Max (franchise) fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 40.7 |
| Estimated audience size | 261,182 |
Audience persona
The typical Mad Max (franchise) fan in Germany is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Planet of the Apes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,834 | 1.06× |
| Bayern | 97,866 | 1.08× |
| Baden-Württemberg | 81,387 | 1.05× |
| Niedersachsen | 56,262 | 1.02× |
| Hessen | 52,019 | 1.21× |
| Berlin | 33,141 | 1.31× |
| Rheinland-Pfalz | 28,491 | 1.01× |
| Sachsen | 26,562 | 0.96× |
| Schleswig-Holstein | 20,201 | 0.99× |
| Brandenburg | 16,274 | 0.93× |
| Hamburg | 13,728 | 1.07× |
| Thüringen | 12,289 | 0.85× |
| Sachsen-Anhalt | 11,646 | 0.79× |
| Mecklenburg-Vorpommern | 8,943 | 0.83× |
| Saarland | 6,364 | 0.92× |
| Bremen | 4,491 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet of the Apes | 108.98× | Movies & TV |
| Constantine (film) | 106.08× | Movies & TV |
| Blade Runner | 41.7× | Movies & TV |
| Alien (franchise) | 45.31× | Movies & TV |
| Supergirl | 16.63× | Movies & TV |
| Back to the Future | 20× | Movies & TV |
| Dune (novel) | 20× | Literature |
| Jurassic Park (film) | 17.15× | Movies & TV |
| Star Trek | 13.75× | Movies & TV |
| Captain America (1990 film) | 20× | Movies & TV |
| Dunkirk | 20× | Movies & TV |
| The Lord of the Rings | 11.62× | Movies & TV |
| Doctor Stranger | 20× | Movies & TV |
| The Wolf of Wall Street (2013 film) | 20× | Movies & TV |
| Vincent D’Onofrio | 16.29× | Movies & TV |
| Kickers | 5.17× | Literature |
| The Hobbit (film series) | 15.69× | Movies & TV |
| Science fiction movies | 3.32× | Movies & TV |
| I Am Legend (film) | 20× | Movies & TV |
| The Witcher | 6.88× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Tradition | CONSERVATISM | 1.41 |
| Convenience Orientation | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.29 |
| Career Orientation | POWER | 1.25 |
| Spirituality | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 17.6% |
| France | 7.5% |
See Mad Max (franchise) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Mad Max (franchise) have in Germany?
Mad Max (franchise) has an estimated audience of 261,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mad Max (franchise) fans?
42.5% of Mad Max (franchise) fans are female, 57.5% are male, with an average age of 40.7 years.
Which brands do Mad Max (franchise) fans like most?
Mad Max (franchise) fans show strongest brand affinity for Planet of the Apes (108.98×), Constantine (film) (106.08×), and Blade Runner (41.7×) over the country average.
Where do Mad Max (franchise) fans live in Germany?
Mad Max (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,834), Bayern (reach 97,866), and Baden-Württemberg (reach 81,387). These three regions account for the largest share of the active audience.
What other brands do Mad Max (franchise) fans also like?
Beyond Mad Max (franchise) itself, the audience over-indexes on Constantine (film) (106.08×), Blade Runner (41.7×), Alien (franchise) (45.31×), and Supergirl (16.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mad Max (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.