Rascasse Audience Intelligence

Breakfast television Audience in United States

A data profile of the people who buy, follow and care about Breakfast television in United States — modelled from more than twelve digital signal sources. Breakfast television has an estimated audience of 20,113,249 people in United States.

#1125among Topic in United States#108in Movies & TV

The average Breakfast television fan in United States is 45.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Friendship, Melania Trump, NBC News, with strongest over-indexing on Friendship (2.3× the country average).

Demographically, the Breakfast television audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breakfast television fan in United States is more female, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Friendship.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breakfast television profile in United States.

Audience size
20.1M
in United States
Gender
64.1%♀
35.9% male
Age
45.0
average years
Country rank
#1639
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakfast television fans

64.1% are female, 35.9% are male, average age 45.0.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Breakfast television audience in United States
MetricValue
Female64.1%
Male35.9%
Average age45.0
Estimated audience size20,113,249
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Breakfast television audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Breakfast television audience comes from United States.

Worldwide audience distribution share by country for Breakfast television
CountryShare
United States34.7%
India5.7%
Philippines4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakfast television audience in United States is strongest.

Fig. 05

Top regions by affinity

Breakfast television fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M1.59×
02Vermont~40K1.24×
03South Carolina~400K1.17×
04Delaware~60K1.13×
05North Carolina~700K1.12×
06New Hampshire~90K1.12×
07Pennsylvania~800K1.11×
08Michigan~600K1.10×
09Maine~80K1.10×
10Arkansas~200K1.07×
11Mississippi~200K1.07×
12New Jersey~500K1.06×
13West Virginia~100K1.05×
14Rhode Island~70K1.05×
15Alaska~40K1.04×
16New York~1M1.03×
17Kentucky~300K1.03×
18Connecticut~200K1.03×
19Iowa~200K1.03×
20North Dakota~40K1.03×
21Missouri~300K1.02×
22Louisiana~300K1.02×
23Wisconsin~300K1.01×
24Nebraska~100K1.01×
25Washington, District of Columbia~60K1.01×
26Montana~60K1.01×
27South Dakota~50K1.01×
28Idaho~100K0.99×
29New Mexico~100K0.99×
30Hawaii~90K0.99×
31Oklahoma~200K0.97×
32Kansas~200K0.97×
33Illinois~600K0.96×
34Tennessee~400K0.96×
35Indiana~300K0.95×
36Maryland~300K0.95×
37Georgia~600K0.94×
38Massachusetts~400K0.94×
39Alabama~300K0.93×
40Ohio~600K0.92×
41Virginia~400K0.90×
42Nevada~200K0.90×
43Utah~200K0.89×
44Minnesota~300K0.88×
45Oregon~200K0.88×
46Arizona~300K0.82×
47Colorado~300K0.81×
48Washington~300K0.79×
49Texas~1.5M0.75×
50California~1.5M0.64×
Fig. 06

Affinity by region

Affinity by region — Breakfast television, United States
0.64×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breakfast television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breakfast television audience
#·InterestCategoryAffinity×
01Gateway PunditNews3.76×
02NBC NewsMovies & TV3.03×
03Dick Van DykeMovies & TV2.64×
04Melania TrumpPolitics & Society2.63×
05FriendshipKids & Family2.30×
06MSNNews1.93×
07Yahoo! FinanceBusiness & Career1.91×
08Mitch McConnellPolitics & Society1.84×
09Television stationMovies & TV1.73×
10News broadcastingBusiness & Career1.71×
11Sales promotionShopping1.67×
12ChristmasKids & Family1.63×
13NBCMovies & TV1.61×
14RecreationTravel & Leisure1.60×
15CBSMovies & TV1.60×
16CNNMovies & TV1.59×
17ParentKids & Family1.59×
18Rock musicMusic & Radio1.55×
19BeveragesFood & Beverages1.52×
20Breaking newsMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breakfast television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breakfast television audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.42×
TraditionCONSERVATISM1.33×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breakfast television audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breakfast television have in United States?

Breakfast television has an estimated audience of 20,113,249 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Breakfast television fans?

64.1% of Breakfast television fans are female, 35.9% are male, with an average age of 45.0 years.

03

Which brands do Breakfast television fans like most?

Breakfast television fans show strongest brand affinity for Friendship (2.3×), Melania Trump (2.63×), and NBC News (3.03×) over the country average.

04

Where do Breakfast television fans live in United States?

Breakfast television fans in United States are most concentrated in Florida (reach ~2M), California (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Breakfast television fans also like?

Beyond Breakfast television itself, the audience over-indexes on Melania Trump (2.63×), NBC News (3.03×), Beverages (1.52×), and Rock music (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Breakfast television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Breakfast television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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