Breakfast television Audience in United States

Breakfast television logo

Breakfast television has an estimated audience of 20,113,249 people in United States. 64.1% are female, 35.9% are male, average age 45.0. Top regions: Florida, California, Texas. Top brand affinities: Friendship, Fox News Channel, NBC News, Beverages, Rock music.

The average Breakfast television fan in United States is 45.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Friendship, Fox News Channel, NBC News, with strongest over-indexing on Friendship (2.3× the country average). Demographically, the Breakfast television audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Breakfast television fans

Demographic split for Breakfast television audience in United States
MetricValue
Female64.1%
Male35.9%
Average age45.0
Estimated audience size20,113,249

Audience persona

The typical Breakfast television fan in United States is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Breakfast television in United States
RegionReachAffinity
Florida2,271,7591.67×
California1,353,0890.61×
Texas1,325,6990.77×
New York1,265,4991.13×
Pennsylvania830,7231.23×
North Carolina764,2551.26×
Illinois686,4791.02×
Michigan637,9101.21×
Georgia609,0370.98×
New Jersey594,5691.16×
Ohio578,9970.93×
Virginia438,8850.9×
South Carolina414,5741.37×
Tennessee388,5150.96×
Massachusetts378,8110.96×
Indiana351,2460.96×
Missouri350,3751.08×
Wisconsin318,8671.05×
Maryland318,6590.92×
Kentucky275,6261.09×
Louisiana270,2371.04×
Arizona269,8570.66×
Washington247,4490.61×
Minnesota221,5850.77×
Alabama221,0580.79×
Connecticut220,5151.09×
Mississippi202,6241.22×
Oklahoma196,0450.88×
Arkansas192,2821.16×
Iowa180,0161.09×
Colorado177,4450.56×
Oregon147,1300.64×
Kansas136,9490.86×
Nevada127,7430.66×
New Hampshire106,5041.34×
West Virginia106,4481.14×
Utah101,4810.56×
Nebraska92,0210.91×
Idaho87,7670.87×
New Mexico85,4380.85×
Maine84,6431.17×
Delaware83,9721.51×
Rhode Island72,5941.13×
Hawaii63,7200.74×
Montana57,7261.03×
Alaska50,0791.16×
South Dakota48,9651.05×
Vermont44,6261.26×
Washington, District of Columbia43,0280.71×
North Dakota41,6081.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breakfast television audience
BrandAffinityCategory
Friendship2.3×Kids & Family
Fox News Channel1.72×Movies & TV
NBC News3.03×Movies & TV
Beverages1.52×Food & Beverages
Rock music1.55×Music & Radio
Sales promotion1.67×Shopping
MSN1.93×News
NBC1.61×Movies & TV
CNN1.59×Movies & TV
News broadcasting1.71×Business & Career
Gateway Pundit3.76×News
Parent1.59×Kids & Family
Recreation1.6×Travel & Leisure
Breaking news1.52×Movies & TV
Television station1.73×Movies & TV
Christmas1.63×Kids & Family
CBS1.6×Movies & TV
The Gilded Age2.09×Movies & TV
Yahoo! Finance1.91×Business & Career
All-news radio2.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breakfast television audience
TraitClusterScore
ExtroversionTHRILL1.53
Community OrientationOPEN1.21
SpiritualityBALANCE1.18
IndividualismJOY1.18
Family OrientationCONSERVATISM1.13
TraditionCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Breakfast television
CountryShare
United States34.7%
India5.7%
Philippines4.3%

See Breakfast television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Breakfast television have in United States?

Breakfast television has an estimated audience of 20,113,249 people in United States, concentrated in Florida and California.

What is the gender split and age of Breakfast television fans?

64.1% of Breakfast television fans are female, 35.9% are male, with an average age of 45.0 years.

Which brands do Breakfast television fans like most?

Breakfast television fans show strongest brand affinity for Friendship (2.3×), Fox News Channel (1.72×), and NBC News (3.03×) over the country average.

Where do Breakfast television fans live in United States?

Breakfast television fans in United States are most concentrated in Florida (reach 2,271,759), California (reach 1,353,089), and Texas (reach 1,325,699). These three regions account for the largest share of the active audience.

What other brands do Breakfast television fans also like?

Beyond Breakfast television itself, the audience over-indexes on Fox News Channel (1.72×), NBC News (3.03×), Beverages (1.52×), and Rock music (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breakfast television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.