Breakfast television Audience in Germany

Demographics of Breakfast television fans

Audience persona

The typical Breakfast television fan in Germany is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sat.1.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Breakfast television audiences in other countries

• Breakfast television — United States
• Breakfast television — United Kingdom
• Breakfast television — France
• Breakfast television — Italy
• Breakfast television — Spain
• Breakfast television — Brazil
• Breakfast television — Japan
• Breakfast television — South Korea
• Breakfast television — India

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Frequently asked questions

How many fans does Breakfast television have in Germany?

Breakfast television has an estimated audience of 2,155,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Breakfast television fans?

62.2% of Breakfast television fans are female, 37.8% are male, with an average age of 41.3 years.

Which brands do Breakfast television fans like most?

Breakfast television fans show strongest brand affinity for Sat.1 (5.2×), Gala (2.57×), and Let's Dance (German TV series) (2.91×) over the country average.

Where do Breakfast television fans live in Germany?

Breakfast television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,251), Bayern (reach 248,901), and Baden-Württemberg (reach 215,729). These three regions account for the largest share of the active audience.

What other brands do Breakfast television fans also like?

Beyond Breakfast television itself, the audience over-indexes on Gala (2.57×), Let's Dance (German TV series) (2.91×), Deichmann (1.95×), and Storm of Love (2.94×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breakfast television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.