Rascasse Audience Intelligence

Breakfast television Audience in Germany

A data profile of the people who buy, follow and care about Breakfast television in Germany — modelled from more than twelve digital signal sources. Breakfast television has an estimated audience of 2,155,959 people in Germany.

#1804among Topic in Germany#250in Movies & TV

The average Breakfast television fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sat.1, Marlene Dietrich, Let's Dance (German TV series), with strongest over-indexing on Sat.1 (5.2× the country average).

Demographically, the Breakfast television audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Breakfast television fan in Germany is more female, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Sat.1.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breakfast television profile in Germany.

Audience size
2.2M
in Germany
Gender
62.2%♀
37.8% male
Age
41.3
average years
Country rank
#3096
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakfast television fans

62.2% are female, 37.8% are male, average age 41.3.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Breakfast television audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age41.3
Estimated audience size2,155,959
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Breakfast television audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3924%
40-4926%
50+20%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Breakfast television audience comes from Germany.

Worldwide audience distribution share by country for Breakfast television
CountryShare
United States34.7%
India5.7%
Philippines4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakfast television audience in Germany is strongest.

Fig. 05

Top regions by affinity

Breakfast television fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.56×
02Sachsen-Anhalt~80K1.45×
03Mecklenburg-Vorpommern~60K1.36×
04Thüringen~70K1.24×
05Sachsen~100K1.11×
06Berlin~100K1.11×
07Rheinland-Pfalz~100K0.96×
08Niedersachsen~200K0.92×
09Nordrhein-Westfalen~400K0.91×
10Schleswig-Holstein~70K0.89×
11Bremen~20K0.86×
12Saarland~20K0.83×
13Hamburg~40K0.78×
14Baden-Württemberg~200K0.73×
15Hessen~100K0.73×
16Bayern~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Breakfast television, Germany
0.70×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breakfast television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breakfast television audience
#·InterestCategoryAffinity×
01Marlene DietrichMovies & TV5.78×
02Sat.1Movies & TV5.20×
03PromiFlashInternet & Social Media2.99×
04Alles was zähltMovies & TV2.98×
05Storm of LoveMovies & TV2.94×
06Let's Dance (German TV series)Movies & TV2.91×
07Sarah ConnorMusic & Radio2.71×
08QVCMovies & TV2.53×
09BonprixShopping2.32×
10Thomas GottschalkMovies & TV2.25×
11Gute Zeiten, schlechte ZeitenMovies & TV2.17×
12TchiboShopping2.10×
13ZDFMovies & TV2.00×
14DeichmannShopping1.95×
15Helene FischerMusic & Radio1.85×
16TK MaxxShopping1.82×
17RossmannShopping1.69×
18WikipediaInternet & Social Media1.66×
19REWEShopping1.55×
20Netto Marken-DiscountShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breakfast television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breakfast television audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
PatriotismCONSERVATISM1.37×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breakfast television audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.49×
Luxury OrientationPREMIUM0.50×
Design AffinityPREMIUM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breakfast television have in Germany?

Breakfast television has an estimated audience of 2,155,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Breakfast television fans?

62.2% of Breakfast television fans are female, 37.8% are male, with an average age of 41.3 years.

03

Which brands do Breakfast television fans like most?

Breakfast television fans show strongest brand affinity for Sat.1 (5.2×), Marlene Dietrich (5.78×), and Let's Dance (German TV series) (2.91×) over the country average.

04

Where do Breakfast television fans live in Germany?

Breakfast television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Breakfast television fans also like?

Beyond Breakfast television itself, the audience over-indexes on Marlene Dietrich (5.78×), Let's Dance (German TV series) (2.91×), ZDF (2×), and Deichmann (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Breakfast television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breakfast television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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