Fear, and Loathing in Las Vegas Audience in United States

Fear, and Loathing in Las Vegas logo

Fear, and Loathing in Las Vegas has an estimated audience of 1,304,342 people in United States. 51.4% are female, 48.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Monmouth County, New Jersey, Vocal harmony, Grinch, Historic site.

The average Fear, and Loathing in Las Vegas fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Monmouth County, New Jersey, Vocal harmony, with strongest over-indexing on Urban Outfitters (10.46× the country average). Demographically, the Fear, and Loathing in Las Vegas audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Fear, and Loathing in Las Vegas fans

Demographic split for Fear, and Loathing in Las Vegas audience in United States
MetricValue
Female51.4%
Male48.6%
Average age35.0
Estimated audience size1,304,342

Audience persona

The typical Fear, and Loathing in Las Vegas fan in United States is balanced, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Fear, and Loathing in Las Vegas in United States
RegionReachAffinity
California173,4071.21×
Texas111,922
Florida79,0440.9×
New York62,4520.86×
Illinois43,564
Ohio41,0781.02×
Pennsylvania39,6850.9×
Michigan34,7281.02×
North Carolina34,1980.87×
Georgia31,3510.78×
Washington29,7301.14×
Nevada27,3112.16×
Arizona26,672
Tennessee26,6141.02×
Indiana25,7451.08×
Virginia24,2760.76×
Colorado24,1931.18×
Missouri23,5301.12×
New Jersey23,3480.7×
Massachusetts23,3160.91×
Wisconsin20,1331.03×
Kentucky18,7401.15×
Minnesota18,2620.98×
Oregon17,7211.19×
Oklahoma17,5191.21×
South Carolina15,5110.79×
Maryland15,1660.68×
Louisiana15,1220.9×
Utah13,6371.17×
Alabama13,0610.72×
Iowa11,1911.04×
Arkansas11,1251.04×
Connecticut10,9030.83×
Kansas10,6181.03×
Mississippi7,3940.69×
Idaho7,2961.12×
New Mexico6,8351.04×
Nebraska6,550
West Virginia5,9590.98×
New Hampshire5,3871.05×
Maine5,2181.12×
Montana4,9221.36×
Hawaii4,2460.76×
Rhode Island3,7810.91×
Washington, District of Columbia3,1960.82×
South Dakota3,0451.01×
North Dakota2,7731.04×
Vermont2,5491.11×
Alaska2,5160.9×
Delaware2,4500.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fear, and Loathing in Las Vegas audience
BrandAffinityCategory
Urban Outfitters10.46×Shopping
Monmouth County, New Jersey25.03×Travel & Leisure
Vocal harmony9.05×Music & Radio
Grinch7.21×Movies & TV
Historic site7.47×Arts & Culture
Home construction2.43×Home & Garden
Dog breed1.58×Pets & Animals
Fairy godmother9.13×Literature
Goop6.54×Internet & Social Media
Mathcore9.62×Music & Radio
Harlow13.74×Travel & Leisure
TeachHUB4.31×Business & Career
TV Fanatic10.89×Movies & TV
Governor of Michigan7.57×Politics & Society
JDSU2.96×Business & Career
Steampunk4.33×Fashion & Accessoires
No Escape (1994 film)9.68×Movies & TV
Home staging4.27×Home & Garden
Monogram3.11×Home & Garden
Hipster7.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fear, and Loathing in Las Vegas audience
TraitClusterScore
PatriotismCONSERVATISM6.04
Luxury OrientationPREMIUM1.32
TraditionCONSERVATISM1.22
Early Adopter MentalityPOWER1.18
TravellingTHRILL1.14
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Fear, and Loathing in Las Vegas
CountryShare
United States44.5%
Japan13.9%
Germany10.2%

See Fear, and Loathing in Las Vegas audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Fear, and Loathing in Las Vegas have in United States?

Fear, and Loathing in Las Vegas has an estimated audience of 1,304,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Fear, and Loathing in Las Vegas fans?

51.4% of Fear, and Loathing in Las Vegas fans are female, 48.6% are male, with an average age of 35.0 years.

Which brands do Fear, and Loathing in Las Vegas fans like most?

Fear, and Loathing in Las Vegas fans show strongest brand affinity for Urban Outfitters (10.46×), Monmouth County, New Jersey (25.03×), and Vocal harmony (9.05×) over the country average.

Where do Fear, and Loathing in Las Vegas fans live in United States?

Fear, and Loathing in Las Vegas fans in United States are most concentrated in California (reach 173,407), Texas (reach 111,922), and Florida (reach 79,044). These three regions account for the largest share of the active audience.

What other brands do Fear, and Loathing in Las Vegas fans also like?

Beyond Fear, and Loathing in Las Vegas itself, the audience over-indexes on Monmouth County, New Jersey (25.03×), Vocal harmony (9.05×), Grinch (7.21×), and Historic site (7.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fear, and Loathing in Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.