Rascasse Audience Intelligence

Miyavi Audience in United States

A data profile of the people who buy, follow and care about Miyavi in United States — modelled from more than twelve digital signal sources. Miyavi has an estimated audience of 330,646 people in United States.

#1061among Singer-songwriter in United States#11468among Person in United States#6677in Music & Radio

The average Miyavi fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Babymetal, Lutein, Rakuten, with strongest over-indexing on Babymetal (199.81× the country average).

Demographically, the Miyavi audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miyavi fan in United States is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Babymetal.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miyavi profile in United States.

Audience size
331K
in United States
Gender
58.9%♀
41.1% male
Age
37.6
average years
Country rank
#45968
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miyavi fans

58.9% are female, 41.1% are male, average age 37.6.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Miyavi audience in United States
MetricValue
Female58.9%
Male41.1%
Average age37.6
Estimated audience size330,646
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Miyavi audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3924%
40-4923%
50+12%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Miyavi audience comes from United States.

Worldwide audience distribution share by country for Miyavi
CountryShare
Japan52.7%
United States19.5%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miyavi audience in United States is strongest.

Fig. 05

Top regions by affinity

Miyavi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K3.94×
02California~50K1.44×
03Washington~9K1.36×
04Texas~30K1.23×
05New Mexico~2K1.23×
06Nevada~4K1.20×
07Idaho~2K1.20×
08Alaska<1K1.19×
09Utah~3K1.18×
10Arizona~8K1.17×
11Oregon~4K1.11×
12Oklahoma~4K1.09×
13Wyoming<1K1.03×
14Montana<1K1.02×
15Maryland~6K0.98×
16Virginia~8K0.97×
17Kentucky~4K0.97×
18Kansas~3K0.97×
19Colorado~5K0.96×
20Arkansas~3K0.96×
21North Dakota<1K0.96×
22Tennessee~6K0.94×
23South Dakota<1K0.94×
24Nebraska~2K0.93×
25New York~20K0.92×
26North Carolina~9K0.92×
27Georgia~9K0.91×
28Illinois~10K0.90×
29Indiana~5K0.90×
30Minnesota~4K0.90×
31Mississippi~2K0.90×
32South Carolina~4K0.89×
33West Virginia~1K0.88×
34Rhode Island<1K0.88×
35New Jersey~7K0.87×
36Missouri~5K0.87×
37Louisiana~4K0.87×
38Delaware<1K0.87×
39Florida~20K0.86×
40Massachusetts~6K0.86×
41Wisconsin~4K0.85×
42Alabama~4K0.85×
43New Hampshire~1K0.85×
44Michigan~7K0.84×
45Connecticut~3K0.84×
46Iowa~2K0.84×
47Pennsylvania~9K0.83×
48Ohio~8K0.83×
49Maine<1K0.83×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Miyavi, United States
0.82×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miyavi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miyavi audience
#·InterestCategoryAffinity×
01BabymetalMusic & Radio199.81×
02LuteinHealth91.77×
03Fire EmblemGames28.23×
04Social DistortionMusic & Radio24.13×
05Niall HoranMusic & Radio19.07×
06European Space AgencyCars & Mobility19.07×
07Eat Pray LoveMovies & TV19.07×
08Die AntwoordMusic & Radio19.07×
09BucketheadMusic & Radio18.67×
10Humanoid robotTechnology & Electronics15.58×
11IU (singer)Music & Radio15.04×
12RakutenShopping13.95×
13True Food KitchenFood & Beverages10.88×
14Scarface (1983 film)Movies & TV9.74×
15Vinyl RecordsMusic & Radio5.17×
16Anne HathawayMovies & TV4.26×
17Weather forecastingHome & Garden4.20×
18FedExBusiness & Career3.34×
19SubwayFood & Beverages2.23×
20PinterestInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miyavi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miyavi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
Convenience OrientationPREMIUM1.74×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miyavi audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miyavi have in United States?

Miyavi has an estimated audience of 330,646 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Miyavi fans?

58.9% of Miyavi fans are female, 41.1% are male, with an average age of 37.6 years.

03

Which brands do Miyavi fans like most?

Miyavi fans show strongest brand affinity for Babymetal (199.81×), Lutein (91.77×), and Rakuten (13.95×) over the country average.

04

Where do Miyavi fans live in United States?

Miyavi fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Miyavi fans also like?

Beyond Miyavi itself, the audience over-indexes on Lutein (91.77×), Rakuten (13.95×), Niall Horan (19.07×), and Fire Emblem (28.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Miyavi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miyavi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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