TRiDENT Audience in United States

TRiDENT logo

TRiDENT has an estimated audience of 1,045,336 people in United States. 60.5% are female, 39.5% are male, average age 36.2. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Vocal harmony, TeachHUB, Fairy godmother, Minnesota.

The average TRiDENT fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Vocal harmony, TeachHUB, with strongest over-indexing on Urban Outfitters (10.46× the country average). Demographically, the TRiDENT audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of TRiDENT fans

Demographic split for TRiDENT audience in United States
MetricValue
Female60.5%
Male39.5%
Average age36.2
Estimated audience size1,045,336

Audience persona

The typical TRiDENT fan in United States is more female, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for TRiDENT in United States
RegionReachAffinity
California131,6551.15×
Florida89,5001.26×
Texas84,1030.94×
New York57,8220.99×
South Carolina43,5952.77×
Massachusetts40,0611.95×
Pennsylvania33,9510.96×
Illinois33,2480.95×
North Carolina31,5761×
Georgia30,9010.96×
Ohio29,5550.92×
Michigan26,9090.98×
New Jersey26,7441.01×
Arizona26,3781.24×
Virginia25,5061×
Washington24,9921.19×
Colorado21,4261.3×
Tennessee20,6630.99×
Indiana18,2170.95×
Minnesota15,1111.01×
Missouri14,6070.87×
Wisconsin14,5390.92×
Kentucky12,4520.95×
Connecticut12,3891.18×
Maryland12,0210.67×
Louisiana11,9420.89×
Oregon11,8640.99×
Alabama11,8310.81×
Oklahoma9,1980.79×
Utah8,5310.91×
Nevada8,5070.84×
Iowa7,6210.88×
Kansas7,3580.89×
Arkansas6,6140.77×
Mississippi6,3730.74×
New Hampshire4,8821.19×
West Virginia4,7570.98×
Nebraska4,4930.86×
New Mexico4,4100.84×
Idaho4,3820.84×
Maine4,3201.15×
Hawaii3,9250.87×
Rhode Island3,5891.08×
Washington, District of Columbia2,6060.83×
Delaware2,5750.89×
Montana2,5660.88×
South Dakota1,9420.8×
Vermont1,8180.99×
Alaska1,7790.8×
North Dakota1,6030.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TRiDENT audience
BrandAffinityCategory
Urban Outfitters10.46×Shopping
Vocal harmony10.64×Music & Radio
TeachHUB8.41×Business & Career
Fairy godmother13.85×Literature
Minnesota3.17×Travel & Leisure
Home construction2.47×Home & Garden
Cam Ward5.46×Sports
Goop6.86×Internet & Social Media
Monmouth County, New Jersey12.48×Travel & Leisure
Grinch4.62×Movies & TV
Mathcore8.11×Music & Radio
Governor of Michigan7.47×Politics & Society
Harlow11.82×Travel & Leisure
JDSU3.05×Business & Career
TV Fanatic10.18×Movies & TV
Historic site3.88×Arts & Culture
Hipster7.98×Politics & Society
Home staging4.32×Home & Garden
Jesse Plemons2.75×Movies & TV
Nebraska Cornhuskers football2.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TRiDENT audience
TraitClusterScore
PatriotismCONSERVATISM5.55
Luxury OrientationPREMIUM1.39
MindfulnessBALANCE1.3
Quality AwarenessPREMIUM1.29
TravellingTHRILL1.26
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for TRiDENT
CountryShare
United States27.6%
Brazil24.1%
India11.3%

See TRiDENT audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does TRiDENT have in United States?

TRiDENT has an estimated audience of 1,045,336 people in United States, concentrated in California and Florida.

What is the gender split and age of TRiDENT fans?

60.5% of TRiDENT fans are female, 39.5% are male, with an average age of 36.2 years.

Which brands do TRiDENT fans like most?

TRiDENT fans show strongest brand affinity for Urban Outfitters (10.46×), Vocal harmony (10.64×), and TeachHUB (8.41×) over the country average.

Where do TRiDENT fans live in United States?

TRiDENT fans in United States are most concentrated in California (reach 131,655), Florida (reach 89,500), and Texas (reach 84,103). These three regions account for the largest share of the active audience.

What other brands do TRiDENT fans also like?

Beyond TRiDENT itself, the audience over-indexes on Vocal harmony (10.64×), TeachHUB (8.41×), Fairy godmother (13.85×), and Minnesota (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TRiDENT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.