Barney & Friends Audience in United States

Barney & Friends logo

Barney & Friends has an estimated audience of 509,486 people in United States. 59.1% are female, 40.9% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: Bubble Guppies, Anthony Joshua, uol, Direct Energy, Pocoyo.

The average Barney & Friends fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bubble Guppies, Anthony Joshua, uol, with strongest over-indexing on Bubble Guppies (37.76× the country average). Demographically, the Barney & Friends audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Barney & Friends fans

Demographic split for Barney & Friends audience in United States
MetricValue
Female59.1%
Male40.9%
Average age34.1
Estimated audience size509,486

Audience persona

The typical Barney & Friends fan in United States is more female, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Bubble Guppies.

Top regions in United States

Top regions ranked by reach for Barney & Friends in United States
RegionReachAffinity
California49,9760.89×
Texas42,5910.97×
New York36,6681.29×
Florida36,3371.05×
Maryland35,2914.03×
Georgia19,4691.24×
Illinois19,2661.14×
New Jersey17,5171.35×
Ohio17,3651.11×
Pennsylvania16,9370.99×
North Carolina15,7211.03×
Missouri12,0871.47×
Michigan12,0730.91×
Louisiana11,6941.78×
Virginia11,6270.94×
Massachusetts11,1171.11×
Tennessee10,0310.98×
Arizona9,8630.95×
Wisconsin9,3121.21×
Indiana9,2631×
South Carolina9,0021.17×
Mississippi8,2891.97×
Alabama7,8391.1×
Washington7,5190.74×
Kentucky6,4211.01×
Minnesota6,3550.87×
Connecticut5,2981.04×
Oklahoma4,9960.88×
Oregon4,1960.72×
Colorado3,9630.49×
Kansas3,7800.94×
Arkansas3,5690.85×
Nevada3,4430.7×
Iowa2,8200.67×
West Virginia2,7281.15×
New Hampshire2,6321.31×
Utah2,4210.53×
Hawaii2,0740.95×
Nebraska2,0580.81×
Washington, District of Columbia2,0081.31×
Maine1,4990.82×
New Mexico1,4240.56×
Rhode Island1,3590.84×
Delaware1,3350.95×
Idaho1,1880.46×
South Dakota7240.61×
Montana5790.41×
Alaska5200.48×
North Dakota4820.46×
Vermont3820.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barney & Friends audience
BrandAffinityCategory
Bubble Guppies37.76×Movies & TV
Anthony Joshua19.78×Sports
uol50.31×Technology & Electronics
Direct Energy47.62×Home & Garden
Pocoyo46.42×Literature
Dwight Howard19.37×Sports
Khabib Nurmagomedov20×Sports
PBS Kids10.03×Movies & TV
Kevin Love18.66×Sports
Tim Duncan20×Sports
Zach LaVine20×Sports
Kawhi Leonard9.75×Sports
Paul George12.25×Sports
Kia Sportage13.23×Cars & Mobility
Shrek7.5×Movies & TV
Monsters9.17×Movies & TV
Houston Astros5.14×Sports
Jrue Holiday12.5×Sports
Nick Jr.6.61×Movies & TV
Fiesta Mart20×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barney & Friends audience
TraitClusterScore
Family OrientationCONSERVATISM1.6
LGBTQ+ IdentityOPEN1.58
Luxury OrientationPREMIUM1.53
IndulgenceJOY1.38
Community OrientationOPEN1.36
Convenience OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Barney & Friends
CountryShare
United States25.1%
Philippines8.3%
Canada6.4%

See Barney & Friends audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Barney & Friends have in United States?

Barney & Friends has an estimated audience of 509,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Barney & Friends fans?

59.1% of Barney & Friends fans are female, 40.9% are male, with an average age of 34.1 years.

Which brands do Barney & Friends fans like most?

Barney & Friends fans show strongest brand affinity for Bubble Guppies (37.76×), Anthony Joshua (19.78×), and uol (50.31×) over the country average.

Where do Barney & Friends fans live in United States?

Barney & Friends fans in United States are most concentrated in California (reach 49,976), Texas (reach 42,591), and New York (reach 36,668). These three regions account for the largest share of the active audience.

What other brands do Barney & Friends fans also like?

Beyond Barney & Friends itself, the audience over-indexes on Anthony Joshua (19.78×), uol (50.31×), Direct Energy (47.62×), and Pocoyo (46.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barney & Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.