A data profile of the people who buy, follow and care about Lights (musician) in United States — modelled from more than twelve digital signal sources. Lights (musician) has an estimated audience of 13,697,461 people in United States.
Lights (musician) fans in United States are concentrated in California, with strong brand affinity for LED strip light.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include LED strip light, Incandescent light bulb, Nightlight, with strongest over-indexing on LED strip light (60.63× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
The typical Lights (musician) fan in United States shows strong Price Sensitivity tendencies and a notable affinity for LED strip light.
The key figures that characterise the Lights (musician) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 13,697,461 |
of the worldwide Lights (musician) audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.2% |
| Taiwan | 5.6% |
Where the Lights (musician) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~2M | 1.18× | |
| 02 | Florida | ~1M | 1.15× | |
| 03 | Washington | ~300K | 1.15× | |
| 04 | Arkansas | ~100K | 1.15× | |
| 05 | Georgia | ~500K | 1.13× | |
| 06 | Kansas | ~100K | 1.13× | |
| 07 | Montana | ~40K | 1.13× | |
| 08 | Texas | ~1.5M | 1.10× | |
| 09 | Utah | ~100K | 1.10× | |
| 10 | Arizona | ~300K | 1.09× | |
| 11 | Oregon | ~200K | 1.07× | |
| 12 | Maine | ~50K | 1.06× | |
| 13 | Missouri | ~200K | 1.05× | |
| 14 | Louisiana | ~200K | 1.05× | |
| 15 | Mississippi | ~100K | 1.05× | |
| 16 | Pennsylvania | ~500K | 1.03× | |
| 17 | North Carolina | ~400K | 1.03× | |
| 18 | Massachusetts | ~300K | 1.03× | |
| 19 | Illinois | ~500K | 1.02× | |
| 20 | Alabama | ~200K | 1.01× | |
| 21 | New Mexico | ~70K | 1.00× | |
| 22 | Indiana | ~200K | 0.98× | |
| 23 | New Jersey | ~300K | 0.97× | |
| 24 | Virginia | ~300K | 0.97× | |
| 25 | Tennessee | ~300K | 0.97× | |
| 26 | Kentucky | ~200K | 0.97× | |
| 27 | Ohio | ~400K | 0.96× | |
| 28 | New Hampshire | ~50K | 0.96× | |
| 29 | Rhode Island | ~40K | 0.96× | |
| 30 | Vermont | ~20K | 0.96× | |
| 31 | Michigan | ~300K | 0.95× | |
| 32 | Colorado | ~200K | 0.94× | |
| 33 | West Virginia | ~60K | 0.92× | |
| 34 | Delaware | ~30K | 0.92× | |
| 35 | Iowa | ~100K | 0.91× | |
| 36 | Wisconsin | ~200K | 0.89× | |
| 37 | Minnesota | ~200K | 0.89× | |
| 38 | Nevada | ~100K | 0.89× | |
| 39 | Hawaii | ~50K | 0.89× | |
| 40 | Alaska | ~30K | 0.89× | |
| 41 | Washington, District of Columbia | ~30K | 0.70× |
The strongest cross-interests of the Lights (musician) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LED strip light | Home & Garden | 60.63× | ||
| 02 | Life Is Strange | Games | 53.51× | ||
| 03 | SolidWorks | Technology & Electronics | 32.83× | ||
| 04 | Nightlight | Travel & Leisure | 31.59× | ||
| 05 | Incandescent light bulb | Home & Garden | 26.52× | ||
| 06 | Vera Farmiga | Movies & TV | 19.91× | ||
| 07 | Peter Thiel | Business & Career | 15.84× | ||
| 08 | Sam Rockwell | Movies & TV | 15.84× | ||
| 09 | Melanie Lynskey | Movies & TV | 15.84× | ||
| 10 | Paul Walker | Movies & TV | 8.31× | ||
| 11 | Madison Beer | Music & Radio | 5.32× | ||
| 12 | Diaper bag | Kids & Family | 3.67× | ||
| 13 | Google News | News | 3.13× | ||
| 14 | Planet Fitness | Sports | 3.11× | ||
| 15 | Renewable energy | Business & Career | 2.95× | ||
| 16 | Innovation | Business & Career | 2.68× | ||
| 17 | Metaphysics | Business & Career | 2.65× | ||
| 18 | Solar energy | Home & Garden | 2.60× | ||
| 19 | Bass guitar | Music & Radio | 2.35× | ||
| 20 | Indeed.com | Business & Career | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.67× | |
| Family Orientation | CONSERVATISM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lights (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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