Lights (musician) Audience in United States
Lights (musician) has an estimated audience of 13,697,461 people in United States. Top brand affinities: Hog Hunting, Morphine (band), Jesús Molina, Guy Fieri, Figure painting (hobby).
Top brand affinities include Hog Hunting, Morphine (band), Jesús Molina, with strongest over-indexing on Hog Hunting (10.02× the country average).
Category: Music & Radio · Type: Topic
Demographics of Lights (musician) fans
| Metric | Value |
|---|---|
| Estimated audience size | 13,697,461 |
Audience persona
The typical Lights (musician) fan in United States shows strong Price Sensitivity tendencies and a notable affinity for Hog Hunting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hog Hunting | 10.02× | Sports |
| Morphine (band) | 14.35× | Music & Radio |
| Jesús Molina | 66.19× | Music & Radio |
| Guy Fieri | 5.77× | Movies & TV |
| Figure painting (hobby) | 5.48× | Arts & Culture |
| Jesse Plemons | 3.4× | Movies & TV |
| Nebraska Cornhuskers football | 3.16× | Sports |
| Durban University of Technology | 9.64× | Business & Career |
| Home staging | 4.48× | Home & Garden |
| Kay Arthur | 15.84× | Literature |
| Keene State College | 23.96× | Business & Career |
| JDSU | 2.06× | Business & Career |
| South Asian cuisine | 5.92× | Food & Beverages |
| Winemaking | 2.91× | Food & Beverages |
| Google Photos | 1.57× | Technology & Electronics |
| Nipsey Hussle | 3.35× | Music & Radio |
| Atkins diet | 2.6× | Health |
| Eden Lake | 3.87× | Movies & TV |
| Bray | 10.16× | |
| Tiffany Haddish | 2.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.52 |
| Quality Awareness | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Family Orientation | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.2% |
| Taiwan | 5.6% |
See Lights (musician) audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lights (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.