Lights (musician) Audience in United States
Lights (musician) has an estimated audience of 13,697,461 people in United States. Top brand affinities: Incandescent light bulb, Life Is Strange, PSV Eindhoven, Nightlight, Peter Thiel.
Top brand affinities include Incandescent light bulb, Life Is Strange, PSV Eindhoven, with strongest over-indexing on Incandescent light bulb (25.89× the country average).
Category: Music & Radio · Type: Topic
Demographics of Lights (musician) fans
| Metric | Value |
|---|---|
| Estimated audience size | 13,697,461 |
Audience persona
The typical Lights (musician) fan in United States shows strong Price Sensitivity tendencies and a notable affinity for Incandescent light bulb.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Incandescent light bulb | 25.89× | Home & Garden |
| Life Is Strange | 66.19× | Games |
| PSV Eindhoven | 51.99× | Sports |
| Nightlight | 30.45× | Travel & Leisure |
| Peter Thiel | 15.84× | Business & Career |
| SolidWorks | 36.77× | Technology & Electronics |
| Melanie Lynskey | 15.84× | Movies & TV |
| Sam Rockwell | 15.84× | Movies & TV |
| Paul Walker | 10.02× | Movies & TV |
| Bass guitar | 3.6× | Music & Radio |
| Metaphysics | 3.52× | Business & Career |
| Madison Beer | 5.82× | Music & Radio |
| LED strip light | 18.6× | Home & Garden |
| Violin | 3.8× | Music & Radio |
| Planet Fitness | 2.09× | Sports |
| FC Bayern Munich | 3.55× | Sports |
| Hiking trails | 4.57× | Sports |
| Fly fishing | 3.35× | Sports |
| Golf Channel | 2.83× | Sports |
| Fetty Wap | 8.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.52 |
| Quality Awareness | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Family Orientation | CONSERVATISM | 1.2 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.2% |
| Taiwan | 5.6% |
See Lights (musician) audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lights (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.