A data profile of the people who buy, follow and care about Lights (musician) in United Kingdom — modelled from more than twelve digital signal sources. Lights (musician) has an estimated audience of 3,150,816 people in United Kingdom.
Lights (musician) has an estimated audience of 3,150,816 people in United Kingdom. Top brand affinities: Daily Star (United Kingdom), Debbie Harry, Hobby, WhatsApp, Refrigerator.
Top brand affinities include Daily Star (United Kingdom), Debbie Harry, Hobby, with strongest over-indexing on Daily Star (United Kingdom) (10.33× the country average).
The typical Lights (musician) fan in United Kingdom shows strong Individualism tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Lights (musician) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,150,816 |
of the worldwide Lights (musician) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.2% |
| Taiwan | 5.6% |
The strongest cross-interests of the Lights (musician) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Debbie Harry | Music & Radio | 13.35× | ||
| 02 | Bella Thorne | Movies & TV | 11.57× | ||
| 03 | Daily Star (United Kingdom) | News | 10.33× | ||
| 04 | Audrey Hepburn | Movies & TV | 6.13× | ||
| 05 | Lily James | Movies & TV | 5.21× | ||
| 06 | Winona Ryder | Movies & TV | 4.82× | ||
| 07 | Hot tub | Home & Garden | 2.71× | ||
| 08 | Refrigerator | Home & Garden | 2.62× | ||
| 09 | Mobile home | Cars & Mobility | 2.53× | ||
| 10 | Esso | Cars & Mobility | 2.39× | ||
| 11 | Internet & Social Media | 2.12× | |||
| 12 | Hobby | Home & Garden | 2.09× | ||
| 13 | Wikipedia | Internet & Social Media | 2.05× | ||
| 14 | William Hill (bookmaker) | Games | 1.90× | ||
| 15 | Distilled beverage | Food & Beverages | 1.85× | ||
| 16 | Superman | Movies & TV | 1.77× | ||
| 17 | Aldi | Shopping | 1.75× | ||
| 18 | Kitchen | Home & Garden | 1.68× | ||
| 19 | Energy | Home & Garden | 1.65× | ||
| 20 | Harry Potter | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Healthy Lifestyle | BALANCE | 1.30× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lights (musician). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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