Nightlight Audience in United States

Nightlight logo

Nightlight has an estimated audience of 2,106,778 people in United States. 53.4% are female, 46.6% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Lights (musician), Fuel tank, South Indian cuisine, Video resume, Light fixture.

The average Nightlight fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lights (musician), Fuel tank, South Indian cuisine, with strongest over-indexing on Lights (musician) (31.59× the country average). Demographically, the Nightlight audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Nightlight fans

Demographic split for Nightlight audience in United States
MetricValue
Female53.4%
Male46.6%
Average age43.2
Estimated audience size2,106,778

Audience persona

The typical Nightlight fan in United States is balanced, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Lights (musician).

Top regions in United States

Top regions ranked by reach for Nightlight in United States
RegionReachAffinity
California291,2221.26×
Texas220,8981.22×
Florida142,1021×
New York136,2671.16×
Ohio91,1481.4×
Illinois77,0121.1×
Pennsylvania71,2411×
Georgia65,8661.01×
North Carolina63,8511.01×
Michigan58,2401.06×
New Jersey57,5431.07×
Virginia52,1761.02×
Washington46,3101.1×
Tennessee44,8151.06×
Arizona44,1461.03×
Massachusetts40,8330.98×
Maryland36,9171.02×
Indiana36,7140.95×
Missouri33,7830.99×
Colorado32,4860.98×
Wisconsin31,5260.99×
Minnesota30,7551.02×
South Carolina30,6810.97×
Kentucky28,1741.07×
Oregon27,9421.16×
Alabama27,7180.94×
Louisiana25,7220.95×
Oklahoma24,1431.03×
Connecticut22,8721.08×
Utah20,3841.08×
Nevada20,0580.98×
Arkansas18,6091.07×
Iowa17,1190.99×
Kansas15,4230.93×
Mississippi15,1850.87×
New Mexico10,1810.96×
Nebraska10,0340.95×
Hawaii9,4851.05×
Idaho9,4260.89×
West Virginia8,9680.91×
Maine8,0371.07×
New Hampshire7,8790.95×
Rhode Island6,6230.99×
Montana5,6470.97×
Delaware4,8720.84×
Washington, District of Columbia4,8180.76×
South Dakota4,0840.84×
Alaska3,9560.88×
Vermont3,6450.99×
North Dakota3,4380.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nightlight audience
BrandAffinityCategory
Lights (musician)31.59×Music & Radio
Fuel tank82.62×
South Indian cuisine81.43×Food & Beverages
Video resume72.69×Business & Career
Light fixture12.83×Home & Garden
Incandescent light bulb13.81×Home & Garden
LED lamp8.55×Home & Garden
LED strip light26.09×Home & Garden
Lighting4.02×Home & Garden
Solar street light35.2×Technology & Electronics
The Defender33.29×Movies & TV
Light-emitting diode4.66×Technology & Electronics
Smart House (film)29.45×Movies & TV
Solar lamp14.58×Home & Garden
Chandelier8.97×Home & Garden
Flashlight6.64×Technology & Electronics
Sargento Cheese30.09×
Crazy Deals39.9×
EBay1.66×Shopping
Electro (music)2.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nightlight audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
Family OrientationCONSERVATISM1.41
Price SensitivityPREMIUM1.41
Design AffinityPREMIUM1.34
DIY MentalityTHRILL1.29
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Nightlight
CountryShare
United States15.5%
Taiwan9.1%
Japan4.1%

See Nightlight audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Nightlight have in United States?

Nightlight has an estimated audience of 2,106,778 people in United States, concentrated in California and Texas.

What is the gender split and age of Nightlight fans?

53.4% of Nightlight fans are female, 46.6% are male, with an average age of 43.2 years.

Which brands do Nightlight fans like most?

Nightlight fans show strongest brand affinity for Lights (musician) (31.59×), Fuel tank (82.62×), and South Indian cuisine (81.43×) over the country average.

Where do Nightlight fans live in United States?

Nightlight fans in United States are most concentrated in California (reach 291,222), Texas (reach 220,898), and Florida (reach 142,102). These three regions account for the largest share of the active audience.

What other brands do Nightlight fans also like?

Beyond Nightlight itself, the audience over-indexes on Fuel tank (82.62×), South Indian cuisine (81.43×), Video resume (72.69×), and Light fixture (12.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nightlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.