Rascasse Audience Intelligence

Nightlight Audience in United States

A data profile of the people who buy, follow and care about Nightlight in United States — modelled from more than twelve digital signal sources. Nightlight has an estimated audience of 2,106,778 people in United States.

#6149among Topic in United States#1077in Travel & Leisure

The average Nightlight fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lights (musician), Fuel tank, South Indian cuisine, with strongest over-indexing on Lights (musician) (31.59× the country average).

Demographically, the Nightlight audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nightlight fan in United States is balanced, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for Lights (musician).

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nightlight profile in United States.

Audience size
2.1M
in United States
Gender
53.4%♀
46.6% male
Age
43.2
average years
Country rank
#13675
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightlight fans

53.4% are female, 46.6% are male, average age 43.2.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Nightlight audience in United States
MetricValue
Female53.4%
Male46.6%
Average age43.2
Estimated audience size2,106,778
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Nightlight audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Nightlight audience comes from United States.

Worldwide audience distribution share by country for Nightlight
CountryShare
United States15.5%
Taiwan9.1%
Japan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightlight audience in United States is strongest.

Fig. 05

Top regions by affinity

Nightlight fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~90K1.35×
02California~300K1.20×
03Texas~200K1.14×
04Oregon~30K1.14×
05Maine~8K1.09×
06Arkansas~20K1.07×
07Kentucky~30K1.06×
08New York~100K1.05×
09Tennessee~40K1.05×
10Connecticut~20K1.05×
11Washington~40K1.04×
12Oklahoma~20K1.04×
13Utah~20K1.04×
14West Virginia~10K1.04×
15Hawaii~9K1.04×
16Minnesota~30K1.03×
17Rhode Island~7K1.03×
18Vermont~4K1.02×
19Illinois~70K1.01×
20New Jersey~50K1.01×
21Maryland~40K1.01×
22Alaska~5K1.01×
23Pennsylvania~70K1.00×
24North Carolina~60K0.99×
25Michigan~50K0.99×
26Wisconsin~30K0.99×
27New Mexico~10K0.99×
28New Hampshire~8K0.99×
29Montana~6K0.99×
30Arizona~40K0.98×
31Missouri~30K0.98×
32Iowa~20K0.98×
33Georgia~60K0.97×
34Virginia~50K0.97×
35Alabama~30K0.97×
36Kansas~20K0.97×
37Idaho~10K0.97×
38Florida~100K0.96×
39Massachusetts~40K0.96×
40Indiana~40K0.96×
41Nevada~20K0.96×
42Mississippi~20K0.96×
43Nebraska~10K0.96×
44North Dakota~4K0.96×
45South Carolina~30K0.95×
46Louisiana~30K0.95×
47Colorado~30K0.93×
48South Dakota~5K0.93×
49Delaware~5K0.88×
50Washington, District of Columbia~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Nightlight, United States
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightlight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightlight audience
#·InterestCategoryAffinity×
01Fuel tankTopic82.62×
02South Indian cuisineFood & Beverages81.43×
03Video resumeBusiness & Career72.69×
04Crazy DealsBrand39.90×
05Solar street lightTechnology & Electronics35.20×
06The DefenderMovies & TV33.29×
07Lights (musician)Music & Radio31.59×
08Sargento CheeseBrand30.09×
09Smart House (film)Movies & TV29.45×
10LED strip lightHome & Garden26.09×
11Solar lampHome & Garden14.58×
12Incandescent light bulbHome & Garden13.81×
13Light fixtureHome & Garden12.83×
14ChandelierHome & Garden8.97×
15LED lampHome & Garden8.55×
16FlashlightTechnology & Electronics6.64×
17Light-emitting diodeTechnology & Electronics4.66×
18LightingHome & Garden4.02×
19Electro (music)Music & Radio2.46×
20EBayShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightlight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nightlight audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.33×
Design AffinityPREMIUM1.27×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nightlight audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.89×
IndulgenceJOY0.98×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nightlight have in United States?

Nightlight has an estimated audience of 2,106,778 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nightlight fans?

53.4% of Nightlight fans are female, 46.6% are male, with an average age of 43.2 years.

03

Which brands do Nightlight fans like most?

Nightlight fans show strongest brand affinity for Lights (musician) (31.59×), Fuel tank (82.62×), and South Indian cuisine (81.43×) over the country average.

04

Where do Nightlight fans live in United States?

Nightlight fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nightlight fans also like?

Beyond Nightlight itself, the audience over-indexes on Fuel tank (82.62×), South Indian cuisine (81.43×), Video resume (72.69×), and Light fixture (12.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nightlight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nightlight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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