Rascasse Audience Intelligence

The Defender Audience in United States

A data profile of the people who buy, follow and care about The Defender in United States — modelled from more than twelve digital signal sources. The Defender has an estimated audience of 287,586 people in United States.

#4423among Movie / TV Show / Series in United States#8900in Movies & TV

The average The Defender fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mariano's, Incandescent light bulb, Jewel-Osco, with strongest over-indexing on Mariano's (76.05× the country average).

Demographically, the The Defender audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Defender fan in United States is more female, around 30.8 years old, with strong Risk Appetite tendencies and a notable affinity for Mariano's.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Defender profile in United States.

Audience size
288K
in United States
Gender
66.9%♀
33.1% male
Age
30.8
average years
Country rank
#49396
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Defender viewers

66.9% are female, 33.1% are male, average age 30.8.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for The Defender audience in United States
MetricValue
Female66.9%
Male33.1%
Average age30.8
Estimated audience size287,586
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the The Defender audience in United States
Age bracketShare%
16-1953%
20-2912%
30-3910%
40-4914%
50+11%
Fig. 04

Worldwide distribution

29.0%

of the worldwide The Defender audience comes from United States.

Worldwide audience distribution share by country for The Defender
CountryShare
United States29.0%
India14.9%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Defender audience in United States is strongest.

Fig. 05

Top regions by affinity

The Defender fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~4K1.35×
02New Jersey~8K1.16×
03Maryland~5K1.14×
04Texas~30K1.13×
05New York~20K1.12×
06Oklahoma~3K1.12×
07Kansas~2K1.11×
08California~30K1.10×
09Georgia~9K1.08×
10Virginia~7K1.08×
11Illinois~10K1.07×
12Michigan~8K1.07×
13Indiana~5K1.07×
14Missouri~5K1.07×
15Kentucky~4K1.07×
16Connecticut~3K1.07×
17Arkansas~2K1.07×
18Florida~20K1.06×
19Pennsylvania~10K1.05×
20Delaware<1K1.05×
21Massachusetts~6K1.04×
22Louisiana~4K1.04×
23Ohio~9K1.03×
24Tennessee~6K1.03×
25Rhode Island<1K1.03×
26Washington~6K1.02×
27New Mexico~1K1.02×
28Mississippi~2K1.01×
29North Carolina~8K1.00×
30Oregon~3K1.00×
31West Virginia~1K1.00×
32South Carolina~4K0.99×
33Utah~2K0.98×
34Arizona~5K0.97×
35Wisconsin~4K0.96×
36Iowa~2K0.95×
37Minnesota~4K0.93×
38Idaho~1K0.93×
39Nebraska~1K0.92×
40New Hampshire<1K0.92×
41Maine<1K0.92×
42Alabama~3K0.91×
43Hawaii~1K0.91×
44Vermont<1K0.91×
45Colorado~4K0.90×
46Washington, District of Columbia<1K0.90×
47South Dakota<1K0.90×
48North Dakota<1K0.90×
49Montana<1K0.88×
50Alaska<1K0.88×
Fig. 06

Affinity by region

Affinity by region — The Defender, United States
0.88×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Defender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Defender audience
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages76.05×
02NightlightTravel & Leisure33.29×
03Incandescent light bulbHome & Garden31.00×
04Segway PTCars & Mobility25.80×
05Mike ShinodaMusic & Radio21.55×
06Wilt ChamberlainSports21.46×
07Jewel-OscoShopping20.00×
08Larry BirdSports20.00×
09Kareem Abdul-JabbarSports20.00×
10Tim DuncanSports20.00×
11Kate BosworthMovies & TV20.00×
12Kim CoatesMovies & TV20.00×
13Zach LaVineSports16.58×
14Radio-controlled carKids & Family11.70×
15CaterpillarFashion & Accessoires11.22×
16Chester BenningtonMusic & Radio11.08×
17Boot BarnFashion & Accessoires6.81×
18Ed HarrisMovies & TV5.43×
19Extreme sportSports4.67×
20Planet FitnessSports2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Defender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Defender audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.48×
PatriotismCONSERVATISM3.04×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Defender audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.87×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Defender have in United States?

The Defender has an estimated audience of 287,586 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Defender viewers?

66.9% of The Defender fans are female, 33.1% are male, with an average age of 30.8 years.

03

Which brands do The Defender fans like most?

The Defender fans show strongest brand affinity for Mariano's (76.05×), Incandescent light bulb (31×), and Jewel-Osco (20×) over the country average.

04

Where do The Defender fans live in United States?

The Defender fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Defender fans also like?

Beyond The Defender itself, the audience over-indexes on Incandescent light bulb (31×), Jewel-Osco (20×), Nightlight (33.29×), and Larry Bird (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Defender audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Defender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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