The Defender Audience in United States

The Defender has an estimated audience of 270,929 people in United States. 66.9% are female, 33.1% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Incandescent light bulb, Jewel-Osco, Nightlight, Charles Barkley, Wilt Chamberlain.

The average The Defender fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Incandescent light bulb, Jewel-Osco, Nightlight, with strongest over-indexing on Incandescent light bulb (25.89× the country average). Demographically, the The Defender audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Defender fans

Demographic split for The Defender audience in United States
MetricValue
Female66.9%
Male33.1%
Average age30.8
Estimated audience size270,929

Audience persona

The typical The Defender fan in United States is more female, around 30.8 years old, with strong Risk Appetite tendencies and a notable affinity for Incandescent light bulb.

Top regions in United States

Top regions ranked by reach for The Defender in United States
RegionReachAffinity
California34,8531.17×
Texas26,3921.13×
Florida20,2941.11×
New York18,2051.2×
Illinois10,1841.13×
Pennsylvania9,7731.07×
Georgia9,3951.13×
Ohio9,1051.09×
North Carolina8,3491.02×
New Jersey8,1541.18×
Michigan8,0361.13×
Virginia7,5451.14×
Washington6,1041.12×
Massachusetts6,0341.13×
Tennessee5,6931.05×
Maryland5,4991.18×
Indiana5,3131.07×
Missouri4,7451.09×
Arizona4,4530.81×
Wisconsin4,1591.02×
Colorado4,0270.94×
Nevada3,8251.46×
South Carolina3,8230.94×
Louisiana3,7711.08×
Kentucky3,6461.07×
Minnesota3,6260.93×
Oklahoma3,3961.13×
Oregon3,2131.03×
Connecticut2,8801.06×
Alabama2,7310.72×
Kansas2,4911.17×
Utah2,3900.99×
Arkansas2,3221.04×
Iowa2,1080.94×
Mississippi2,0820.93×
New Mexico1,3651×
Idaho1,2070.89×
West Virginia1,1250.89×
Nebraska1,0470.77×
Hawaii9520.82×
New Hampshire9490.89×
Rhode Island8731.01×
Maine8580.88×
Delaware7821.05×
Washington, District of Columbia7620.94×
Montana5730.76×
South Dakota5260.84×
North Dakota4200.76×
Vermont4080.86×
Alaska3470.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Defender audience
BrandAffinityCategory
Incandescent light bulb25.89×Home & Garden
Jewel-Osco20×Shopping
Nightlight27.45×Travel & Leisure
Charles Barkley20×Sports
Wilt Chamberlain19.54×Sports
Zac Efron8.45×Movies & TV
Autism Awareness7.94×Health
Planet Fitness3.31×Sports
Diabetes mellitus awareness5.33×Health
Radio-controlled car9.57×Kids & Family
Karl Malone20×Sports
Kareem Abdul-Jabbar15.45×Sports
Tim Duncan20×Sports
Singer-songwriter2.79×Music & Radio
Extreme sport4.42×Sports
Zach LaVine18.91×Sports
Microblogging5.65×Technology & Electronics
Lifted Trucks14.07×Cars & Mobility
Kim Coates20×Movies & TV
Kia Sportage11.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Defender audience
TraitClusterScore
Risk AppetiteTHRILL2.89
PatriotismCONSERVATISM1.67
Luxury OrientationPREMIUM1.45
Family OrientationCONSERVATISM1.22
Quality AwarenessPREMIUM1.18
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for The Defender
CountryShare
United States31.3%
India14.4%
United Kingdom6.2%

See The Defender audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Defender have in United States?

The Defender has an estimated audience of 270,929 people in United States, concentrated in California and Texas.

What is the gender split and age of The Defender fans?

66.9% of The Defender fans are female, 33.1% are male, with an average age of 30.8 years.

Which brands do The Defender fans like most?

The Defender fans show strongest brand affinity for Incandescent light bulb (25.89×), Jewel-Osco (20×), and Nightlight (27.45×) over the country average.

Where do The Defender fans live in United States?

The Defender fans in United States are most concentrated in California (reach 34,853), Texas (reach 26,392), and Florida (reach 20,294). These three regions account for the largest share of the active audience.

What other brands do The Defender fans also like?

Beyond The Defender itself, the audience over-indexes on Jewel-Osco (20×), Nightlight (27.45×), Charles Barkley (20×), and Wilt Chamberlain (19.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Defender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.