Rascasse Audience Intelligence

South Indian cuisine Audience in United States

A data profile of the people who buy, follow and care about South Indian cuisine in United States — modelled from more than twelve digital signal sources. South Indian cuisine has an estimated audience of 440,221 people in United States.

#70among Cuisine in United States#11908among Topic in United States#2088in Food & Beverages

The average South Indian cuisine fan in United States is 43.2 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Nightlight, Vanessa Hudgens, Hindustan, with strongest over-indexing on Nightlight (81.43× the country average).

Demographically, the South Indian cuisine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Indian cuisine fan in United States is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Nightlight.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Indian cuisine profile in United States.

Audience size
440K
in United States
Gender
62.6%♀
37.4% male
Age
43.2
average years
Country rank
#39415
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Indian cuisine fans

62.6% are female, 37.4% are male, average age 43.2.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for South Indian cuisine audience in United States
MetricValue
Female62.6%
Male37.4%
Average age43.2
Estimated audience size440,221
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the South Indian cuisine audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4923%
50+28%
Fig. 04

Worldwide distribution

12.3%

of the worldwide South Indian cuisine audience comes from United States.

Worldwide audience distribution share by country for South Indian cuisine
CountryShare
India48.7%
United States12.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Indian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

South Indian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~80K5.90×
02New Jersey~20K2.02×
03Texas~50K1.39×
04Georgia~20K1.32×
05Illinois~20K1.31×
06North Carolina~20K1.30×
07Alaska~1K1.24×
08Vermont<1K1.24×
09California~60K1.22×
10North Dakota~1K1.18×
11Pennsylvania~20K1.14×
12New York~30K1.12×
13Montana~1K1.09×
14Delaware~1K1.09×
15Rhode Island~2K1.08×
16Massachusetts~9K1.05×
17Washington, District of Columbia~1K1.03×
18West Virginia~2K1.02×
19Maine~2K1.02×
20New Hampshire~2K1.01×
21Connecticut~4K1.00×
22Hawaii~2K1.00×
23Idaho~2K0.99×
24South Dakota~1K0.98×
25Washington~9K0.96×
26Nebraska~2K0.96×
27New Mexico~2K0.96×
28Utah~4K0.95×
29Mississippi~3K0.95×
30Kentucky~5K0.94×
31Arkansas~3K0.94×
32Minnesota~6K0.93×
33Kansas~3K0.92×
34Virginia~10K0.91×
35Maryland~7K0.91×
36Iowa~3K0.91×
37Oklahoma~4K0.89×
38Louisiana~5K0.88×
39Nevada~4K0.88×
40Oregon~4K0.87×
41Alabama~5K0.86×
42South Carolina~6K0.85×
43Wisconsin~6K0.84×
44Missouri~6K0.83×
45Colorado~6K0.83×
46Tennessee~7K0.82×
47Indiana~7K0.82×
48Michigan~9K0.80×
49Arizona~7K0.79×
50Florida~20K0.65×
Fig. 06

Affinity by region

Affinity by region — South Indian cuisine, United States
0.65×1.00×5.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Indian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Indian cuisine audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society105.17×
02NightlightTravel & Leisure81.43×
03Vanessa HudgensMovies & TV44.53×
04Alia BhattMovies & TV43.54×
05Daniel Dae KimMovies & TV37.60×
06Brownie (folklore)Food & Beverages35.16×
07Steven YeunMovies & TV29.97×
08NDTVMovies & TV29.02×
09HindiPolitics & Society23.78×
10Etihad AirwaysTravel & Leisure20.90×
11Shah Rukh KhanMovies & TV20.17×
12Cricket World CupSports18.76×
13International educationBusiness & Career16.13×
14Sri LankaTravel & Leisure15.96×
15Priyanka ChopraMovies & TV13.63×
16India national cricket teamSports13.18×
17Air CanadaTravel & Leisure11.42×
18TaiwanTravel & Leisure7.33×
19RecipesFood & Beverages2.26×
20CookingFood & Beverages2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Indian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Indian cuisine audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.29×
Community OrientationOPEN2.21×
IndulgenceJOY2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Indian cuisine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.91×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Indian cuisine have in United States?

South Indian cuisine has an estimated audience of 440,221 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of South Indian cuisine fans?

62.6% of South Indian cuisine fans are female, 37.4% are male, with an average age of 43.2 years.

03

Which brands do South Indian cuisine fans like most?

South Indian cuisine fans show strongest brand affinity for Nightlight (81.43×), Vanessa Hudgens (44.53×), and Hindustan (105.17×) over the country average.

04

Where do South Indian cuisine fans live in United States?

South Indian cuisine fans in United States are most concentrated in Ohio (reach ~80K), California (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do South Indian cuisine fans also like?

Beyond South Indian cuisine itself, the audience over-indexes on Vanessa Hudgens (44.53×), Hindustan (105.17×), Daniel Dae Kim (37.6×), and Hindi (23.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See South Indian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →