South Indian cuisine Audience in United States

South Indian cuisine has an estimated audience of 440,221 people in United States. 62.6% are female, 37.4% are male, average age 43.2. Top regions: Ohio, California, Texas. Top brand affinities: Nightlight, Vanessa Hudgens, India national cricket team, Hindi, Hindustan.

The average South Indian cuisine fan in United States is 43.2 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Nightlight, Vanessa Hudgens, India national cricket team, with strongest over-indexing on Nightlight (56.23× the country average). Demographically, the South Indian cuisine audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of South Indian cuisine fans

Demographic split for South Indian cuisine audience in United States
MetricValue
Female62.6%
Male37.4%
Average age43.2
Estimated audience size440,221

Audience persona

The typical South Indian cuisine fan in United States is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Nightlight.

Top regions in United States

Top regions ranked by reach for South Indian cuisine in United States
RegionReachAffinity
Ohio55,3684.08×
California39,8640.82×
Texas25,2720.67×
New York16,2680.66×
New Jersey10,9890.98×
Pennsylvania10,9430.74×
Florida10,6800.36×
Washington9,1481.04×
Illinois8,6140.59×
North Carolina8,4730.64×
Virginia7,5060.7×
Georgia6,9700.51×
Maryland4,8540.64×
Tennessee4,8250.55×
Michigan4,7130.41×
Massachusetts4,5060.52×
Mississippi3,4970.96×
Louisiana3,3680.59×
Arkansas3,3650.93×
Arizona3,3370.37×
Minnesota3,2780.52×
Missouri3,2290.46×
Indiana3,1120.39×
Wisconsin3,0570.46×
Oklahoma3,0380.62×
Kentucky2,9900.54×
Alabama2,8940.47×
West Virginia2,8871.41×
Alaska2,8813.06×
South Carolina2,7370.41×
Connecticut2,7130.61×
Kansas2,6660.77×
Idaho2,6661.21×
Oregon2,6600.53×
Hawaii2,5471.35×
Iowa2,5310.7×
Montana2,5112.06×
Nevada2,5020.59×
Colorado2,4560.35×
North Dakota2,4132.67×
New Hampshire2,3791.37×
Nebraska2,3291.06×
New Mexico2,3171.05×
Rhode Island2,2971.64×
Maine2,2951.46×
Utah2,2660.57×
Vermont2,2592.92×
Delaware2,0571.69×
Washington, District of Columbia1,7331.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Indian cuisine audience
BrandAffinityCategory
Nightlight56.23×Travel & Leisure
Vanessa Hudgens22.86×Movies & TV
India national cricket team21.12×Sports
Hindi16.6×Politics & Society
Hindustan61.75×Politics & Society
Rainbow Loom60.17×Kids & Family
PSV Eindhoven37.1×Sports
Indian Premier League15.4×Sports
Daniel Dae Kim19.47×Movies & TV
Kia Sportage18.82×Cars & Mobility
Brownie (folklore)33.88×Food & Beverages
NDTV23.19×Movies & TV
Shah Rukh Khan21.52×Movies & TV
United States national football team13.99×Sports
Deepika Padukone22.56×Movies & TV
Steven Yeun15.44×Movies & TV
Biryani27.5×Food & Beverages
Air Canada11.37×Travel & Leisure
Malaysia Airlines20×Travel & Leisure
Best Buy2.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Indian cuisine audience
TraitClusterScore
Pet OwnershipJOY2.26
LGBTQ+ IdentityOPEN2.07
Community OrientationOPEN1.78
Price SensitivityPREMIUM1.77
Design AffinityPREMIUM1.67
TravellingTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for South Indian cuisine
CountryShare
India48.7%
United States12.3%
United Kingdom5.9%

See South Indian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does South Indian cuisine have in United States?

South Indian cuisine has an estimated audience of 440,221 people in United States, concentrated in Ohio and California.

What is the gender split and age of South Indian cuisine fans?

62.6% of South Indian cuisine fans are female, 37.4% are male, with an average age of 43.2 years.

Which brands do South Indian cuisine fans like most?

South Indian cuisine fans show strongest brand affinity for Nightlight (56.23×), Vanessa Hudgens (22.86×), and India national cricket team (21.12×) over the country average.

Where do South Indian cuisine fans live in United States?

South Indian cuisine fans in United States are most concentrated in Ohio (reach 55,368), California (reach 39,864), and Texas (reach 25,272). These three regions account for the largest share of the active audience.

What other brands do South Indian cuisine fans also like?

Beyond South Indian cuisine itself, the audience over-indexes on Vanessa Hudgens (22.86×), India national cricket team (21.12×), Hindi (16.6×), and Hindustan (61.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.