Rainbow Loom Audience in United States

Rainbow Loom logo

Rainbow Loom has an estimated audience of 290,750 people in United States. 83.7% are female, 16.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Live, Soul Asylum, AirBaltic, Lalaloopsy, Ever After High.

The average Rainbow Loom fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Live, Soul Asylum, AirBaltic, with strongest over-indexing on Live (391.68× the country average). Demographically, the Rainbow Loom audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Rainbow Loom fans

Demographic split for Rainbow Loom audience in United States
MetricValue
Female83.7%
Male16.3%
Average age43.6
Estimated audience size290,750

Audience persona

The typical Rainbow Loom fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Live.

Top regions in United States

Top regions ranked by reach for Rainbow Loom in United States
RegionReachAffinity
California32,3881.01×
Texas25,4611.02×
Florida20,5151.04×
New York17,7801.09×
Pennsylvania13,6551.39×
Illinois12,2621.27×
New Jersey10,1041.37×
Ohio9,5301.06×
North Carolina8,9941.03×
Michigan8,9171.17×
Georgia8,3640.93×
Massachusetts7,9511.39×
Virginia6,9480.98×
Minnesota6,2601.5×
Indiana5,7641.09×
Maryland5,6271.13×
Arizona5,4860.92×
Missouri5,4751.17×
Washington5,4360.93×
South Carolina5,3111.21×
Tennessee5,2660.9×
Wisconsin5,1101.17×
Colorado4,5200.99×
Connecticut4,4291.52×
Kentucky3,6971.01×
Alabama3,4430.85×
Oregon3,2660.98×
Louisiana3,0550.81×
Utah2,7831.07×
Iowa2,7531.15×
Oklahoma2,7250.84×
Kansas2,4431.07×
Nevada2,1670.77×
Arkansas1,9120.8×
Mississippi1,8820.79×
Nebraska1,7361.19×
West Virginia1,2590.93×
New Mexico1,1960.82×
Idaho1,1920.82×
New Hampshire1,1881.04×
Rhode Island1,1601.25×
Maine9630.92×
Hawaii7520.6×
Washington, District of Columbia6480.74×
Montana6310.78×
Delaware6070.76×
South Dakota5340.79×
North Dakota5060.85×
Alaska4290.69×
Vermont4240.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rainbow Loom audience
BrandAffinityCategory
Live391.68×Music & Radio
Soul Asylum391.68×Music & Radio
AirBaltic547.33×Travel & Leisure
Lalaloopsy135.84×Kids & Family
Ever After High160×Kids & Family
The Connells391.68×Music & Radio
Zoom (TV channel)15.8×Technology & Electronics
Clothing in India46.88×Fashion & Accessoires
Telugu language37.32×Politics & Society
South India32.03×Travel & Leisure
Hindi16.65×Politics & Society
Kanchipuram93.52×Travel & Leisure
Kalamkari50.89×Home & Garden
Indian Jewelry50.9×Fashion & Accessoires
Urdu12.54×Politics & Society
Marathi language23.53×Politics & Society
utsav fashion45.65×Shopping
Kolkata26.42×Travel & Leisure
Flipkart16.44×Shopping
Mumbai10.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rainbow Loom audience
TraitClusterScore
PatriotismCONSERVATISM8.14
SpiritualityBALANCE2.09
Quality AwarenessPREMIUM2.09
Community OrientationOPEN2.05
LGBTQ+ IdentityOPEN1.91
TraditionCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Rainbow Loom
CountryShare
United States54.9%
Canada8.8%
Greece5.3%

See Rainbow Loom audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Rainbow Loom have in United States?

Rainbow Loom has an estimated audience of 290,750 people in United States, concentrated in California and Texas.

What is the gender split and age of Rainbow Loom fans?

83.7% of Rainbow Loom fans are female, 16.3% are male, with an average age of 43.6 years.

Which brands do Rainbow Loom fans like most?

Rainbow Loom fans show strongest brand affinity for Live (391.68×), Soul Asylum (391.68×), and AirBaltic (547.33×) over the country average.

Where do Rainbow Loom fans live in United States?

Rainbow Loom fans in United States are most concentrated in California (reach 32,388), Texas (reach 25,461), and Florida (reach 20,515). These three regions account for the largest share of the active audience.

What other brands do Rainbow Loom fans also like?

Beyond Rainbow Loom itself, the audience over-indexes on Soul Asylum (391.68×), AirBaltic (547.33×), Lalaloopsy (135.84×), and Ever After High (160×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow Loom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.