Rascasse Audience Intelligence

Rainbow Loom Target Market in United States

A data profile of the people who buy, follow and care about Rainbow Loom in United States — modelled from more than twelve digital signal sources. Rainbow Loom has an estimated audience of 283,334 people in United States.

#5159among Brand in United States#692in Kids & Family

The average Rainbow Loom fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Live, Soul Asylum, Lalaloopsy, with strongest over-indexing on Live (391.68× the country average).

Demographically, the Rainbow Loom audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rainbow Loom fan in United States is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Live.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rainbow Loom profile in United States.

Audience size
283K
in United States
Gender
83.7%♀
16.3% male
Age
43.6
average years
Country rank
#49762
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rainbow Loom

83.7% are female, 16.3% are male, average age 43.6.

Fig. 02

Gender split

83.7%
Female
16.3%
Male
Demographic split for Rainbow Loom audience in United States
MetricValue
Female83.7%
Male16.3%
Average age43.6
Estimated audience size283,334
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Rainbow Loom audience in United States
Age bracketShare%
16-197%
20-2913%
30-3929%
40-4929%
50+21%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Rainbow Loom audience comes from United States.

Worldwide audience distribution share by country for Rainbow Loom
CountryShare
United States52.6%
Canada8.7%
Greece5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rainbow Loom audience in United States is strongest.

Fig. 05

Top regions by affinity

Rainbow Loom customers by region in United States
#RegionReachAffinity×
01Connecticut~4K1.46×
02Minnesota~6K1.39×
03Massachusetts~8K1.33×
04New Jersey~10K1.31×
05Pennsylvania~10K1.29×
06Illinois~10K1.26×
07Rhode Island~1K1.26×
08South Carolina~5K1.18×
09Nebraska~2K1.17×
10Wisconsin~5K1.15×
11Missouri~5K1.12×
12Kansas~3K1.12×
13Michigan~8K1.08×
14Kentucky~4K1.07×
15Utah~3K1.07×
16New York~20K1.06×
17Iowa~3K1.06×
18New Hampshire~1K1.06×
19North Carolina~9K1.05×
20Indiana~6K1.04×
21Maryland~5K1.04×
22Ohio~9K1.03×
23California~30K0.99×
24Texas~20K0.99×
25Colorado~5K0.99×
26Virginia~7K0.98×
27North Dakota<1K0.98×
28Florida~20K0.97×
29Arizona~6K0.97×
30West Virginia~1K0.97×
31Oregon~3K0.95×
32Maine<1K0.95×
33Vermont<1K0.95×
34Washington~5K0.91×
35South Dakota<1K0.91×
36Tennessee~5K0.90×
37Delaware<1K0.90×
38Oklahoma~3K0.89×
39Idaho~1K0.89×
40Georgia~8K0.88×
41Alabama~4K0.88×
42Montana<1K0.87×
43Alaska<1K0.86×
44Arkansas~2K0.85×
45Mississippi~2K0.84×
46Louisiana~3K0.83×
47New Mexico~1K0.83×
48Nevada~2K0.82×
49Washington, District of Columbia<1K0.82×
50Hawaii<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Rainbow Loom, United States
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rainbow Loom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rainbow Loom audience
#·InterestCategoryAffinity×
01AirBalticTravel & Leisure547.33×
02LiveMusic & Radio391.68×
03Soul AsylumMusic & Radio391.68×
04The ConnellsMusic & Radio391.68×
05Ever After HighKids & Family160.00×
06LalaloopsyKids & Family135.84×
07KanchipuramTravel & Leisure93.52×
08Indian JewelryFashion & Accessoires50.90×
09KalamkariHome & Garden50.89×
10Clothing in IndiaFashion & Accessoires46.88×
11utsav fashionShopping45.65×
12Telugu languagePolitics & Society37.32×
13South IndiaTravel & Leisure32.03×
14KolkataTravel & Leisure26.42×
15Marathi languagePolitics & Society23.53×
16HindiPolitics & Society16.65×
17FlipkartShopping16.44×
18Zoom (TV channel)Technology & Electronics15.80×
19UrduPolitics & Society12.54×
20MumbaiTravel & Leisure10.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rainbow Loom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rainbow Loom audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.46×
IndividualismJOY3.07×
MindfulnessBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rainbow Loom audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Pet OwnershipJOY0.66×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rainbow Loom's target market in United States?

Rainbow Loom's target market in United States covers an estimated 283,334 people, concentrated in California and Texas.

02

What is the gender split and age of Rainbow Loom customers?

83.7% of the Rainbow Loom audience are female, 16.3% are male, with an average age of 43.6 years.

03

Which brands do Rainbow Loom fans like most?

Rainbow Loom fans show strongest brand affinity for Live (391.68×), Soul Asylum (391.68×), and Lalaloopsy (135.84×) over the country average.

04

Where do Rainbow Loom fans live in United States?

Rainbow Loom fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rainbow Loom fans also like?

Beyond Rainbow Loom itself, the audience over-indexes on Soul Asylum (391.68×), Lalaloopsy (135.84×), AirBaltic (547.33×), and Ever After High (160×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Rainbow Loom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rainbow Loom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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