Lalaloopsy Audience in United States

Lalaloopsy has an estimated audience of 566,296 people in United States. 69.6% are female, 30.4% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Rainbow Loom, Dazed & Confused (magazine), Polly Pocket, Zootopia, Wreck-It Ralph.

The average Lalaloopsy fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rainbow Loom, Dazed & Confused (magazine), Polly Pocket, with strongest over-indexing on Rainbow Loom (188.21× the country average). Demographically, the Lalaloopsy audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Lalaloopsy fans

Demographic split for Lalaloopsy audience in United States
MetricValue
Female69.6%
Male30.4%
Average age33.5
Estimated audience size566,296

Audience persona

The typical Lalaloopsy fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Rainbow Loom.

Top regions in United States

Top regions ranked by reach for Lalaloopsy in United States
RegionReachAffinity
California84,8821.36×
Texas67,6291.39×
Florida59,8711.56×
New York36,9341.17×
Pennsylvania21,1641.11×
Illinois21,1541.12×
Georgia20,7431.19×
North Carolina19,2421.13×
Ohio17,5011×
New Jersey15,9571.11×
Michigan15,1701.02×
Arizona13,0721.13×
Virginia13,0430.95×
Tennessee12,4791.1×
Indiana12,2871.19×
Washington10,7500.95×
Massachusetts10,4880.94×
South Carolina9,9121.16×
Maryland9,5970.99×
Kentucky8,7961.24×
Louisiana8,7951.2×
Alabama8,5771.08×
Missouri8,5180.93×
Nevada7,7281.41×
Oklahoma7,7181.23×
Colorado6,8740.77×
Wisconsin6,4840.76×
Minnesota6,1460.76×
Oregon5,8850.91×
Connecticut5,8081.02×
Arkansas5,6411.21×
Utah5,5261.09×
Mississippi5,1061.09×
Kansas4,4681×
Iowa3,8940.83×
West Virginia3,1581.2×
New Mexico2,8341×
Idaho2,6570.94×
Nebraska2,4850.87×
Hawaii2,2500.92×
Rhode Island2,0671.15×
Maine1,5400.76×
Delaware1,4570.93×
New Hampshire1,3330.6×
South Dakota1,1290.86×
Washington, District of Columbia9920.58×
Alaska8850.73×
Montana8730.56×
North Dakota8000.69×
Vermont5110.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lalaloopsy audience
BrandAffinityCategory
Rainbow Loom188.21×Kids & Family
Dazed & Confused (magazine)36.67×Fashion & Accessoires
Polly Pocket53.95×Kids & Family
Zootopia20×Movies & TV
Wreck-It Ralph23.9×Movies & TV
Bratz30.31×Kids & Family
Kia Sportage16.97×Cars & Mobility
Godzilla (2014 film)25.09×Movies & TV
My Little Pony12.37×Kids & Family
World Chess Championship24.46×Sports
Goo Goo Dolls15.42×Music & Radio
Smosh23.97×Movies & TV
Scooby-Doo3.8×Movies & TV
Björk14.07×Music & Radio
Meet the Robinsons11.74×Movies & TV
Felicity Jones14.21×Movies & TV
Dumbo11×Movies & TV
Lego City23.94×Kids & Family
Juicy Couture11.78×Fashion & Accessoires
JBL9.12×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lalaloopsy audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Luxury OrientationPREMIUM1.97
SustainabilityBALANCE1.27
Risk AppetiteTHRILL1.23
Early Adopter MentalityPOWER1.2
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Lalaloopsy
CountryShare
United States43.3%
Brazil13.3%
Mexico10.8%

See Lalaloopsy audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Lalaloopsy have in United States?

Lalaloopsy has an estimated audience of 566,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Lalaloopsy fans?

69.6% of Lalaloopsy fans are female, 30.4% are male, with an average age of 33.5 years.

Which brands do Lalaloopsy fans like most?

Lalaloopsy fans show strongest brand affinity for Rainbow Loom (188.21×), Dazed & Confused (magazine) (36.67×), and Polly Pocket (53.95×) over the country average.

Where do Lalaloopsy fans live in United States?

Lalaloopsy fans in United States are most concentrated in California (reach 84,882), Texas (reach 67,629), and Florida (reach 59,871). These three regions account for the largest share of the active audience.

What other brands do Lalaloopsy fans also like?

Beyond Lalaloopsy itself, the audience over-indexes on Dazed & Confused (magazine) (36.67×), Polly Pocket (53.95×), Zootopia (20×), and Wreck-It Ralph (23.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lalaloopsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.