Rascasse Audience Intelligence

Lalaloopsy Target Market in United States

A data profile of the people who buy, follow and care about Lalaloopsy in United States — modelled from more than twelve digital signal sources. Lalaloopsy has an estimated audience of 579,304 people in United States.

#3468among Brand in United States#538in Kids & Family

The average Lalaloopsy fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rainbow Loom, Zootopia, Wreck-It Ralph, with strongest over-indexing on Rainbow Loom (135.84× the country average).

Demographically, the Lalaloopsy audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lalaloopsy fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Rainbow Loom.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lalaloopsy profile in United States.

Audience size
579K
in United States
Gender
69.6%♀
30.4% male
Age
33.5
average years
Country rank
#33517
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lalaloopsy

69.6% are female, 30.4% are male, average age 33.5.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Lalaloopsy audience in United States
MetricValue
Female69.6%
Male30.4%
Average age33.5
Estimated audience size579,304
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Lalaloopsy audience in United States
Age bracketShare%
16-1940%
20-2918%
30-3915%
40-4912%
50+16%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Lalaloopsy audience comes from United States.

Worldwide audience distribution share by country for Lalaloopsy
CountryShare
United States43.8%
Brazil12.2%
Mexico11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lalaloopsy audience in United States is strongest.

Fig. 05

Top regions by affinity

Lalaloopsy customers by region in United States
#RegionReachAffinity×
01Texas~70K1.40×
02Nevada~8K1.38×
03California~80K1.34×
04Florida~50K1.31×
05Kentucky~9K1.28×
06Arizona~10K1.24×
07Louisiana~9K1.23×
08Arkansas~6K1.23×
09Oklahoma~7K1.18×
10West Virginia~3K1.17×
11North Carolina~20K1.15×
12Illinois~20K1.14×
13Georgia~20K1.14×
14Indiana~10K1.13×
15Utah~6K1.13×
16Mississippi~5K1.11×
17Alabama~9K1.10×
18New Mexico~3K1.09×
19South Carolina~9K1.08×
20Rhode Island~2K1.07×
21Pennsylvania~20K1.06×
22Tennessee~10K1.05×
23New York~30K1.04×
24Kansas~5K1.02×
25Ohio~20K1.01×
26New Jersey~10K1.01×
27Connecticut~6K0.99×
28Hawaii~2K0.99×
29Delaware~2K0.99×
30Michigan~10K0.98×
31Idaho~3K0.97×
32Maryland~9K0.96×
33Massachusetts~10K0.95×
34Missouri~9K0.95×
35Virginia~10K0.94×
36Oregon~6K0.93×
37South Dakota~1K0.91×
38Nebraska~3K0.90×
39Washington~10K0.89×
40Alaska~1K0.87×
41Iowa~4K0.85×
42Colorado~7K0.80×
43New Hampshire~2K0.80×
44Maine~2K0.80×
45North Dakota<1K0.80×
46Wisconsin~7K0.78×
47Minnesota~6K0.75×
48Vermont<1K0.71×
49Montana~1K0.67×
50Washington, District of Columbia~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Lalaloopsy, United States
0.64×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lalaloopsy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lalaloopsy audience
#·InterestCategoryAffinity×
01Rainbow LoomKids & Family135.84×
02Polly PocketKids & Family38.08×
03BratzKids & Family35.29×
04Wreck-It RalphMovies & TV31.40×
05Goo Goo DollsMusic & Radio26.92×
06JengaGames24.73×
07Godzilla (2014 film)Movies & TV23.50×
08ZootopiaMovies & TV20.00×
09Meet the RobinsonsMovies & TV16.32×
10DumboMovies & TV15.68×
11Dazed & Confused (magazine)Fashion & Accessoires14.44×
12Felicity JonesMovies & TV12.68×
13Descendants (2015 film)Movies & TV9.94×
14My Little PonyKids & Family9.76×
15House partyHome & Garden9.21×
16MonstersMovies & TV8.83×
17Mickey Mouse ClubhouseMovies & TV8.50×
18My Hero AcademiaLiterature6.47×
19CrunchyrollGames5.05×
20SolitaireGames4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lalaloopsy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lalaloopsy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.63×
IndulgenceJOY1.49×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lalaloopsy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
Pet OwnershipJOY0.94×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lalaloopsy's target market in United States?

Lalaloopsy's target market in United States covers an estimated 579,304 people, concentrated in California and Texas.

02

What is the gender split and age of Lalaloopsy customers?

69.6% of the Lalaloopsy audience are female, 30.4% are male, with an average age of 33.5 years.

03

Which brands do Lalaloopsy fans like most?

Lalaloopsy fans show strongest brand affinity for Rainbow Loom (135.84×), Zootopia (20×), and Wreck-It Ralph (31.4×) over the country average.

04

Where do Lalaloopsy fans live in United States?

Lalaloopsy fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lalaloopsy fans also like?

Beyond Lalaloopsy itself, the audience over-indexes on Zootopia (20×), Wreck-It Ralph (31.4×), Goo Goo Dolls (26.92×), and Polly Pocket (38.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Lalaloopsy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lalaloopsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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