Rascasse Audience Intelligence

Bratz Target Market in United States

A data profile of the people who buy, follow and care about Bratz in United States — modelled from more than twelve digital signal sources. Bratz has an estimated audience of 1,049,576 people in United States.

#2329among Brand in United States#432in Kids & Family

The average Bratz fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Osment, Bad Bunny, american psycho, with strongest over-indexing on Emily Osment (38.42× the country average).

Demographically, the Bratz audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bratz fan in United States is more female, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Emily Osment.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bratz profile in United States.

Audience size
1M
in United States
Gender
75.3%♀
24.7% male
Age
32.5
average years
Country rank
#22925
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bratz

75.3% are female, 24.7% are male, average age 32.5.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Bratz audience in United States
MetricValue
Female75.3%
Male24.7%
Average age32.5
Estimated audience size1,049,576
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Bratz audience in United States
Age bracketShare%
16-1935%
20-2927%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Bratz audience comes from United States.

Worldwide audience distribution share by country for Bratz
CountryShare
United States22.3%
Mexico13.9%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bratz audience in United States is strongest.

Fig. 05

Top regions by affinity

Bratz customers by region in United States
#RegionReachAffinity×
01Arizona~30K1.57×
02Texas~100K1.53×
03New Mexico~8K1.50×
04Nevada~10K1.40×
05California~200K1.39×
06Florida~90K1.25×
07Georgia~40K1.25×
08Illinois~40K1.24×
09Maryland~20K1.18×
10Louisiana~20K1.16×
11Alabama~20K1.12×
12North Carolina~30K1.07×
13New York~60K1.05×
14Colorado~20K1.05×
15Oklahoma~10K1.05×
16Michigan~30K1.04×
17Mississippi~9K1.04×
18Oregon~10K1.02×
19Arkansas~9K1.02×
20South Carolina~20K1.01×
21Utah~10K1.01×
22Kansas~8K1.01×
23Connecticut~10K1.00×
24New Jersey~30K0.99×
25Delaware~3K0.99×
26Tennessee~20K0.98×
27Washington~20K0.97×
28Virginia~20K0.96×
29Massachusetts~20K0.96×
30Indiana~20K0.96×
31Nebraska~5K0.96×
32Rhode Island~3K0.94×
33Alaska~2K0.94×
34Pennsylvania~30K0.92×
35Wisconsin~10K0.92×
36Missouri~20K0.90×
37Idaho~5K0.90×
38Ohio~30K0.89×
39Hawaii~4K0.89×
40Washington, District of Columbia~3K0.89×
41Kentucky~10K0.88×
42Minnesota~10K0.86×
43Iowa~7K0.85×
44Vermont~2K0.82×
45North Dakota~2K0.80×
46West Virginia~4K0.78×
47South Dakota~2K0.76×
48Montana~2K0.75×
49Maine~3K0.74×
50New Hampshire~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Bratz, United States
0.69×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bratz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bratz audience
#·InterestCategoryAffinity×
01Lucas CruikshankMovies & TV55.84×
02Kelli BerglundMovies & TV46.12×
03Paul FrankFashion & Accessoires43.85×
04Emily OsmentMovies & TV38.42×
05Ever After HighKids & Family38.19×
06WalkmanTechnology & Electronics37.93×
07LalaloopsyKids & Family35.29×
08Patrick StumpMusic & Radio29.87×
09Zoey 101Movies & TV21.60×
10Lizzie McGuireMovies & TV20.33×
11american psychoMovies & TV19.93×
12Avan JogiaMovies & TV15.51×
13Phineas and FerbMovies & TV13.13×
14White ChicksMovies & TV11.45×
15KaRoL GMusic & Radio10.76×
16Malcolm in the MiddleMovies & TV9.88×
17Scary MovieMovies & TV9.57×
18Kelly OsbourneMusic & Radio7.01×
19Bad BunnyMusic & Radio6.94×
20Limited liability companyBusiness & Career3.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bratz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bratz audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.76×
TraditionCONSERVATISM1.25×
Social Media UsageJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bratz audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.80×
PatriotismCONSERVATISM0.85×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bratz's target market in United States?

Bratz's target market in United States covers an estimated 1,049,576 people, concentrated in California and Texas.

02

What is the gender split and age of Bratz customers?

75.3% of the Bratz audience are female, 24.7% are male, with an average age of 32.5 years.

03

Which brands do Bratz fans like most?

Bratz fans show strongest brand affinity for Emily Osment (38.42×), Bad Bunny (6.94×), and american psycho (19.93×) over the country average.

04

Where do Bratz fans live in United States?

Bratz fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bratz fans also like?

Beyond Bratz itself, the audience over-indexes on Bad Bunny (6.94×), american psycho (19.93×), Walkman (37.93×), and Lucas Cruikshank (55.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Bratz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bratz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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