Bratz Audience in United States

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Bratz has an estimated audience of 1,054,336 people in United States. 75.3% are female, 24.7% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Emily Osment, Bad Bunny, american psycho, Walkman, Kelli Berglund.

The average Bratz fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emily Osment, Bad Bunny, american psycho, with strongest over-indexing on Emily Osment (38.42× the country average). Demographically, the Bratz audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Bratz fans

Demographic split for Bratz audience in United States
MetricValue
Female75.3%
Male24.7%
Average age32.5
Estimated audience size1,054,336

Audience persona

The typical Bratz fan in United States is more female, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Emily Osment.

Top regions in United States

Top regions ranked by reach for Bratz in United States
RegionReachAffinity
California177,4691.53×
Texas156,9461.73×
Florida96,0391.35×
New York65,7441.12×
Illinois46,1481.31×
Georgia44,3871.37×
North Carolina36,3191.14×
Arizona35,0381.63×
Pennsylvania33,1980.94×
Ohio29,3860.9×
Michigan28,3311.03×
New Jersey27,8521.04×
Virginia24,8190.97×
Maryland22,0031.21×
Tennessee21,8591.03×
Washington20,5280.97×
Indiana19,2141×
Massachusetts18,8060.91×
Colorado17,3311.04×
Alabama16,9041.15×
Louisiana16,5461.22×
South Carolina16,5261.04×
Missouri15,5060.91×
Nevada15,3641.51×
Wisconsin13,4120.85×
Oklahoma12,8421.1×
Minnesota12,4070.82×
Oregon12,2071.01×
Kentucky11,5250.87×
Utah9,8541.04×
Connecticut9,8250.93×
Mississippi9,3071.07×
Arkansas8,9541.03×
Kansas8,4111.01×
New Mexico7,7961.47×
Iowa7,2520.83×
Nebraska5,0420.95×
Idaho4,4070.83×
Hawaii3,9630.87×
West Virginia3,5530.72×
Rhode Island2,9750.89×
Washington, District of Columbia2,7870.88×
Delaware2,6030.89×
Maine2,1200.56×
New Hampshire2,0660.5×
Alaska1,8690.83×
Montana1,8060.62×
South Dakota1,5690.64×
North Dakota1,5230.7×
Vermont9040.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bratz audience
BrandAffinityCategory
Emily Osment38.42×Movies & TV
Bad Bunny6.94×Music & Radio
american psycho19.93×Movies & TV
Walkman37.93×Technology & Electronics
Kelli Berglund46.12×Movies & TV
Lucas Cruikshank55.84×Movies & TV
Lalaloopsy35.29×Kids & Family
Phineas and Ferb13.13×Movies & TV
Scary Movie9.57×Movies & TV
Lizzie McGuire20.33×Movies & TV
Avan Jogia15.51×Movies & TV
Limited liability company3.94×Business & Career
Paul Frank43.85×Fashion & Accessoires
KaRoL G10.76×Music & Radio
Patrick Stump29.87×Music & Radio
White Chicks11.45×Movies & TV
Zoey 10121.6×Movies & TV
Kelly Osbourne7.01×Music & Radio
Ever After High38.19×Kids & Family
Home Alone8.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bratz audience
TraitClusterScore
ExtroversionTHRILL1.57
TraditionCONSERVATISM1.56
PatriotismCONSERVATISM1.48
Price SensitivityPREMIUM1.43
MindfulnessBALANCE1.32
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Bratz
CountryShare
United States22.8%
Mexico13.4%
Brazil7.9%

See Bratz audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Bratz have in United States?

Bratz has an estimated audience of 1,054,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Bratz fans?

75.3% of Bratz fans are female, 24.7% are male, with an average age of 32.5 years.

Which brands do Bratz fans like most?

Bratz fans show strongest brand affinity for Emily Osment (38.42×), Bad Bunny (6.94×), and american psycho (19.93×) over the country average.

Where do Bratz fans live in United States?

Bratz fans in United States are most concentrated in California (reach 177,469), Texas (reach 156,946), and Florida (reach 96,039). These three regions account for the largest share of the active audience.

What other brands do Bratz fans also like?

Beyond Bratz itself, the audience over-indexes on Bad Bunny (6.94×), american psycho (19.93×), Walkman (37.93×), and Kelli Berglund (46.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bratz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.