Rascasse Audience Intelligence

Ever After High Target Market in United States

A data profile of the people who buy, follow and care about Ever After High in United States — modelled from more than twelve digital signal sources. Ever After High has an estimated audience of 355,484 people in United States.

#50among Software in United States#4569among Brand in United States#636in Kids & Family

The average Ever After High fan in United States is 28.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Farrah Abraham, Rainbow Loom, MSN, with strongest over-indexing on Farrah Abraham (182.69× the country average).

Demographically, the Ever After High audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ever After High fan in United States is more female, around 28.5 years old, with strong Patriotism tendencies and a notable affinity for Farrah Abraham.

Category: Kids & Family · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ever After High profile in United States.

Audience size
355K
in United States
Gender
61.1%♀
38.9% male
Age
28.5
average years
Country rank
#44260
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ever After High

61.1% are female, 38.9% are male, average age 28.5.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Ever After High audience in United States
MetricValue
Female61.1%
Male38.9%
Average age28.5
Estimated audience size355,484
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Ever After High audience in United States
Age bracketShare%
16-1962%
20-2911%
30-398%
40-498%
50+11%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Ever After High audience comes from United States.

Worldwide audience distribution share by country for Ever After High
CountryShare
United States31.0%
Brazil21.9%
Mexico7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ever After High audience in United States is strongest.

Fig. 05

Top regions by affinity

Ever After High customers by region in United States
#RegionReachAffinity×
01Utah~4K1.46×
02Texas~40K1.38×
03California~50K1.33×
04Nevada~4K1.22×
05Florida~30K1.21×
06Georgia~10K1.19×
07Hawaii~2K1.17×
08Arizona~8K1.15×
09Idaho~2K1.15×
10Louisiana~5K1.13×
11Oklahoma~4K1.12×
12Virginia~9K1.09×
13Washington~7K1.09×
14Maryland~6K1.09×
15Oregon~4K1.08×
16North Carolina~10K1.04×
17Arkansas~3K1.04×
18Kentucky~4K1.03×
19Connecticut~3K1.03×
20Kansas~3K1.03×
21New Jersey~8K1.02×
22New Mexico~2K1.02×
23Alabama~5K1.00×
24Nebraska~2K1.00×
25Illinois~10K0.99×
26Indiana~6K0.98×
27Mississippi~3K0.98×
28New York~20K0.97×
29Pennsylvania~10K0.97×
30Massachusetts~6K0.96×
31Delaware<1K0.96×
32Alaska<1K0.96×
33Tennessee~6K0.94×
34South Carolina~5K0.94×
35Michigan~8K0.93×
36Missouri~5K0.93×
37Minnesota~4K0.92×
38Ohio~9K0.90×
39Colorado~5K0.90×
40West Virginia~1K0.89×
41Rhode Island<1K0.89×
42Montana<1K0.89×
43North Dakota<1K0.89×
44Iowa~2K0.88×
45South Dakota<1K0.88×
46Maine<1K0.85×
47Wisconsin~4K0.83×
48Vermont<1K0.81×
49New Hampshire~1K0.79×
50Washington, District of Columbia<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Ever After High, United States
0.76×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ever After High audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ever After High audience
#·InterestCategoryAffinity×
01Farrah AbrahamMovies & TV182.69×
02Rainbow LoomKids & Family160.00×
03Life360Kids & Family49.98×
04Lea SalongaMovies & TV48.59×
05BratzKids & Family38.19×
06Brownie (folklore)Food & Beverages29.04×
07Polly PocketKids & Family28.30×
08Goo Goo DollsMusic & Radio20.57×
09Key FoodShopping20.00×
10Auntie Anne'sFood & Beverages18.46×
11SaversShopping18.45×
12Disneyland ParisTravel & Leisure11.82×
13MattelKids & Family11.57×
14Goth subcultureFashion & Accessoires11.35×
15Zoe SaldanaMovies & TV9.23×
16Graphic novelLiterature8.37×
17MSNNews8.11×
18New York PostNews6.99×
19DC ComicsLiterature6.29×
20SupermanMovies & TV2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ever After High audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ever After High audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.33×
Convenience OrientationPREMIUM2.06×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ever After High audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.79×
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ever After High's target market in United States?

Ever After High's target market in United States covers an estimated 355,484 people, concentrated in California and Texas.

02

What is the gender split and age of Ever After High customers?

61.1% of the Ever After High audience are female, 38.9% are male, with an average age of 28.5 years.

03

Which brands do Ever After High fans like most?

Ever After High fans show strongest brand affinity for Farrah Abraham (182.69×), Rainbow Loom (160×), and MSN (8.11×) over the country average.

04

Where do Ever After High fans live in United States?

Ever After High fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ever After High fans also like?

Beyond Ever After High itself, the audience over-indexes on Rainbow Loom (160×), MSN (8.11×), Life360 (49.98×), and Savers (18.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ever After High. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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